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SAVING MONEY HAS NEVER BEEN SO MUCH FUN!
Investor Presentation
Jeff Cates Co-Founder, CEO
Josh Comstock Co-Founder, COO
ACCELERATOR:
Interactive Incentive
Gaming changes the way
advertising is done in the
web and mobile
environments.
ADVERTISING
ADVERTISING
DONE RIGHT.
92% of all advertisers
advertise within
web/mobile environments.
However…
 Advertisements +
web/mobile =
USER FRUSTRATION.
 User Frustration =
Ineffective advertising
Current Solutions
 Time Enforcement Ads
 Roll-over Expansion Ads
 Forced Redirect Ads
 Responsive Ads
 Multiple Ads Per Screen
(MAPS)
Market Problem
 Eliminate user frustration by
making the advertisement part of
the function and purpose of the
game, thereby turning said
advertisements into a pursued
discount.
 Creates a mutually beneficial
engagement between advertiser
and user.
Solution
 In 2012, the mobile ad spending was $2.6B.
 Mobile ad spending in 2016 was $101B.
 3900% increase in 4 years.
 There are approximately 27M SMB’s nationwide that spend
an average of $184/mo. in web/mobile advertising.
 There are 913 national businesses, with over $1B in annual
revenue, that each spend between $250K-$330M+ annually
in web/mobile advertising.
Target Market Overview
59%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Discounts Offered
% offering discounts % no discounts offered
SMB Advertiser Market
46%
54%
$400 avg. Monthly Advertising Budget
$184 spent in web/mobile advertising.
Digital Advertising Traditional Advertising
 Our market segment is 7.3M
SMB’s which offer discounts
in this space.
 Our total addressable
market is 1% or 73k SMB’s
in the US alone.
 Our target is 33% of their
digital advertising
budget or $60/mo.
48%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Discounts Offered
% offering discounts in mobile space
% no discounts offered
National Advertiser Market
$330.72
$358.28
Annual Advertising Budget ea. avg. $689M
(top 100 by revenue)
Mobile Environments (in millions)
Traditional Environments (in millions)
 Of the 913 $1B+ businesses,
our total US addressable
market is 12% or 113,
which offer discounts that
our people want.
106
180
210
0
50
100
150
200
250
2012 2016 2019
U.S. GAMER
GROWTH
GAMERS x MILLIONS
Gamer Market
60%
40%
Preferred Advertising Content
% prefer discount ads % not prefer discount ads
 Of the 174.6M gamers,
104.8M prefer discount ads
over other advertisements.
 Average time spent daily on
mobile games – 33 minutes.
 Offering advertisers
approximately 518.6M
minutes of daily advertising.
Ages between 16-54 / 58% male, 42% female
Launch SMB’s Target Market
0 10,000 20,000 30,000 40,000 50,000 60,000
Local SMB's
58,621
34,586
346
1.6 MILLION POPULATION
TM SAM TAM
$216
$124
$60
Monthly SMB Advertising
Budget Breakdown
Traditional Advertising Digital Advertising
PlaySav Digital
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1.6 Million Launch Area
1,600,000
928,000
556,800
83,520
POPULATION / GAMERS
1.6 Million Launch Area
Gamers
Gamers Prefering Discount Ads
PlaySav Market1% target market or 346 local SMB’s.
Launch National Advertisers Target Market
0 200 400 600 800 1,000
N'tl Advert.
913
113
12
1.6 MILLION POPULATION
TM SAM TAM
$3,445,000
$1,628,796
$24,804
Monthly Local National
Advertiser Budget
Breakdown
Traditional Advertising Digital Advertising
PlaySav Digital
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1.6 Million Population
1,600,000
928,000
556,800
83,520
POPULATION / GAMERS
1.6 Million Population
Gamers
Gamers Prefering Discount Ads
PlaySav Market
 Jeff Cates, Founder & CEO
 25+ years of management and corporate training, coupled
with an extensive international sales and marketing
background.
 Josh Comstock, Founder & COO
 15+ years computer science with an emphasis on mobile
and web technologies, and advertising within these
environments.
 Matt Brass, CTO
 20+ years computer science with an emphasis on source
code, functional specs, along with software and database
development.
Team
 Jeff Cates - Chairman, Josh Comstock, Matt Brass
 Andrew LeChard, Secretary
 Andy has nearly 25 years of banking experience and currently serves as a Vice
President with JPMorgan-Chase.
 Mark Budai, Director
 Mark has nearly 25 years of consulting experience as a software developer and
systems architect.
 Molly Maxey, Director
 As an entrepreneur, Molly founded and built several companies, as well as playing a
pivotal role in building one of the most lucrative international sales team for a
multi-billion dollar communications company.
 Randell Young, Director
 Randell is a co-founder and managing general partner of Venture-Net Partners, a
private equity investment group.
Board/Advisors
 Pursuing MOU’s from 3 National
Retailers
 Ignite Northwest Accelerator Spring
2016.
 Provisional Filed September 5, 2012
 Application Number 61/697,249
 PCT Filed March 13, 2014
 International Publication Number – WO
2014/039576 A2
 Trademarks Filed July 18, 2012
 Serial 85680137, 85680105, 85680169
Current Traction
 Wire frames and game flow
design.
 Market tested demo games with:
 Push Notifications
 Real-time coupon upload with
interchangeable place hold
advertising
 Coupon cloud storage
 Logo-embedded QR coding
 Coupon integration and
redemption
Competitor Ranking Matrix
PRICECOMPETITORS
VICINITY
NOTIFICATIONS
BETTER
EXPOSURE
MUTUAL
ENGAGEMENT
UNINTRUSIVE
ADS
RANK
1
2
3
4
5
Poor
Fair
Good
Very Good
Excellent
ANALYTICS
PlaySav’s billing is predicated on $0.0001 Rate x Exposure x
Duration x No. Users. (Compared to the average of Facebook ads at $0.0066 - $0.0025)
We anticipate revenue streams from the following:
 Advertisers / Clients
• National Retailers & Non-Coupon Advertisers (42%)
• Regional Small Business (55%)
 App Users / Gamers
• In-App purchases and upgrades (2%)
• CPC (1%)
Revenue
2017
2018
2019
2020
2020
240
720
1,200
1,680
2,160
6
18
30
42
54
$0
$3
$12
$25
$49
REVENUE
SMB's NR's Revenue (Millions)
Revenue Model
148
720 720 720 720
0.5 4
38
77
153
0
100
200
300
400
500
600
700
800
2017 2018 2019 2020 2021
ANNUAL HITS
SMB Annual Hits (Thousands)
NR Annual Hits (Millions)
 Development
 HOTB Software Solutions developing 1
game, SDK, PlaySav iOS/Droid App, billing
system & analytics, advertiser’s dashboard.
 Sales & Marketing
 6 sales agents comprised of 4 call-center
agents reaching SMB’s, and 2 agents
reaching national advertisers.
 Social media and multi-media advertising
 Administrative & Legal
 Rent, hardware, software, phone systems
Expenses
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Infrastructure &
Development
Sales & Marketing Administrative &
Legal
2017
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2017
2018
2019
2020
2021
2017 2018 2019 2020 2021
Marketing $508,000 $900,000 $2,500,000 $5,900,000 $8,500,000
Development $392,000 $1,000,000 $2,150,000 $4,900,000 $10,500,000
Operations $70,000 $500,000 $2,550,000 $2,940,000 $6,300,000
G&A $30,000 $400,000 $1,600,000 $1,960,000 $4,200,000
EXPENSES
Expense Model
$28
$11
$6
$4
$2
$0 $10 $20 $30
2017
2018
2019
2020
2021
CAC
CAC
2017 2018 2019 2020 2021
Revenue $0 $2.9M $12M $24.5M $49M
COGS $0 $0.9M $2.5M $5.9M $8.5M
Gross Margin $0 $2M $9.5M $18.6M $40.5M
Fixed Costs $1M $1.9M $6.3M $9.8M $21M
EBITDA
EBITDA MARGIN
-$1M
0%
$0.1M
3%
$3.2M
27%
$8.8M
36%
$19.5M
40%
Financials
 PlaySav is seeking $1M in the form of a Convertible Note for
development and marketing as follows:
 Infrastructure development; web and mobile integration
 PlaySav Hub App for iOS/Droid
 Game (1-3) development & design for iOS/Droid, to be made available
for download on the App Store and Google Play.
 Sales & Marketing
 Regional launch to 1.6 million
 Administrative & Legal
Funding
Sharing the Goodness
• According to the World Health
Organization, there are over 900 million
people globally at the level of starvation.
• 18,000 people die every day from
starvation.
• PlaySav is dedicated to the fight of global
starvation through our Sharing the
Goodness Foundation.
For more information, please contact:
Jeff Cates at 208-610-1163 or jeffc@playsav.com
playsav.com
crowdfunder.com/playsav

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PlaySav Pitch Deck 2017

  • 1. SAVING MONEY HAS NEVER BEEN SO MUCH FUN! Investor Presentation Jeff Cates Co-Founder, CEO Josh Comstock Co-Founder, COO ACCELERATOR:
  • 2. Interactive Incentive Gaming changes the way advertising is done in the web and mobile environments. ADVERTISING ADVERTISING DONE RIGHT.
  • 3. 92% of all advertisers advertise within web/mobile environments. However…  Advertisements + web/mobile = USER FRUSTRATION.  User Frustration = Ineffective advertising Current Solutions  Time Enforcement Ads  Roll-over Expansion Ads  Forced Redirect Ads  Responsive Ads  Multiple Ads Per Screen (MAPS) Market Problem
  • 4.
  • 5.
  • 6.  Eliminate user frustration by making the advertisement part of the function and purpose of the game, thereby turning said advertisements into a pursued discount.  Creates a mutually beneficial engagement between advertiser and user. Solution
  • 7.  In 2012, the mobile ad spending was $2.6B.  Mobile ad spending in 2016 was $101B.  3900% increase in 4 years.  There are approximately 27M SMB’s nationwide that spend an average of $184/mo. in web/mobile advertising.  There are 913 national businesses, with over $1B in annual revenue, that each spend between $250K-$330M+ annually in web/mobile advertising. Target Market Overview
  • 8. 59% 41% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Discounts Offered % offering discounts % no discounts offered SMB Advertiser Market 46% 54% $400 avg. Monthly Advertising Budget $184 spent in web/mobile advertising. Digital Advertising Traditional Advertising  Our market segment is 7.3M SMB’s which offer discounts in this space.  Our total addressable market is 1% or 73k SMB’s in the US alone.  Our target is 33% of their digital advertising budget or $60/mo.
  • 9. 48% 52% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Discounts Offered % offering discounts in mobile space % no discounts offered National Advertiser Market $330.72 $358.28 Annual Advertising Budget ea. avg. $689M (top 100 by revenue) Mobile Environments (in millions) Traditional Environments (in millions)  Of the 913 $1B+ businesses, our total US addressable market is 12% or 113, which offer discounts that our people want.
  • 10. 106 180 210 0 50 100 150 200 250 2012 2016 2019 U.S. GAMER GROWTH GAMERS x MILLIONS Gamer Market 60% 40% Preferred Advertising Content % prefer discount ads % not prefer discount ads  Of the 174.6M gamers, 104.8M prefer discount ads over other advertisements.  Average time spent daily on mobile games – 33 minutes.  Offering advertisers approximately 518.6M minutes of daily advertising. Ages between 16-54 / 58% male, 42% female
  • 11. Launch SMB’s Target Market 0 10,000 20,000 30,000 40,000 50,000 60,000 Local SMB's 58,621 34,586 346 1.6 MILLION POPULATION TM SAM TAM $216 $124 $60 Monthly SMB Advertising Budget Breakdown Traditional Advertising Digital Advertising PlaySav Digital 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1.6 Million Launch Area 1,600,000 928,000 556,800 83,520 POPULATION / GAMERS 1.6 Million Launch Area Gamers Gamers Prefering Discount Ads PlaySav Market1% target market or 346 local SMB’s.
  • 12. Launch National Advertisers Target Market 0 200 400 600 800 1,000 N'tl Advert. 913 113 12 1.6 MILLION POPULATION TM SAM TAM $3,445,000 $1,628,796 $24,804 Monthly Local National Advertiser Budget Breakdown Traditional Advertising Digital Advertising PlaySav Digital 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1.6 Million Population 1,600,000 928,000 556,800 83,520 POPULATION / GAMERS 1.6 Million Population Gamers Gamers Prefering Discount Ads PlaySav Market
  • 13.  Jeff Cates, Founder & CEO  25+ years of management and corporate training, coupled with an extensive international sales and marketing background.  Josh Comstock, Founder & COO  15+ years computer science with an emphasis on mobile and web technologies, and advertising within these environments.  Matt Brass, CTO  20+ years computer science with an emphasis on source code, functional specs, along with software and database development. Team
  • 14.  Jeff Cates - Chairman, Josh Comstock, Matt Brass  Andrew LeChard, Secretary  Andy has nearly 25 years of banking experience and currently serves as a Vice President with JPMorgan-Chase.  Mark Budai, Director  Mark has nearly 25 years of consulting experience as a software developer and systems architect.  Molly Maxey, Director  As an entrepreneur, Molly founded and built several companies, as well as playing a pivotal role in building one of the most lucrative international sales team for a multi-billion dollar communications company.  Randell Young, Director  Randell is a co-founder and managing general partner of Venture-Net Partners, a private equity investment group. Board/Advisors
  • 15.  Pursuing MOU’s from 3 National Retailers  Ignite Northwest Accelerator Spring 2016.  Provisional Filed September 5, 2012  Application Number 61/697,249  PCT Filed March 13, 2014  International Publication Number – WO 2014/039576 A2  Trademarks Filed July 18, 2012  Serial 85680137, 85680105, 85680169 Current Traction  Wire frames and game flow design.  Market tested demo games with:  Push Notifications  Real-time coupon upload with interchangeable place hold advertising  Coupon cloud storage  Logo-embedded QR coding  Coupon integration and redemption
  • 17. PlaySav’s billing is predicated on $0.0001 Rate x Exposure x Duration x No. Users. (Compared to the average of Facebook ads at $0.0066 - $0.0025) We anticipate revenue streams from the following:  Advertisers / Clients • National Retailers & Non-Coupon Advertisers (42%) • Regional Small Business (55%)  App Users / Gamers • In-App purchases and upgrades (2%) • CPC (1%) Revenue
  • 18. 2017 2018 2019 2020 2020 240 720 1,200 1,680 2,160 6 18 30 42 54 $0 $3 $12 $25 $49 REVENUE SMB's NR's Revenue (Millions) Revenue Model 148 720 720 720 720 0.5 4 38 77 153 0 100 200 300 400 500 600 700 800 2017 2018 2019 2020 2021 ANNUAL HITS SMB Annual Hits (Thousands) NR Annual Hits (Millions)
  • 19.  Development  HOTB Software Solutions developing 1 game, SDK, PlaySav iOS/Droid App, billing system & analytics, advertiser’s dashboard.  Sales & Marketing  6 sales agents comprised of 4 call-center agents reaching SMB’s, and 2 agents reaching national advertisers.  Social media and multi-media advertising  Administrative & Legal  Rent, hardware, software, phone systems Expenses $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 Infrastructure & Development Sales & Marketing Administrative & Legal 2017
  • 20. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2017 2018 2019 2020 2021 2017 2018 2019 2020 2021 Marketing $508,000 $900,000 $2,500,000 $5,900,000 $8,500,000 Development $392,000 $1,000,000 $2,150,000 $4,900,000 $10,500,000 Operations $70,000 $500,000 $2,550,000 $2,940,000 $6,300,000 G&A $30,000 $400,000 $1,600,000 $1,960,000 $4,200,000 EXPENSES Expense Model $28 $11 $6 $4 $2 $0 $10 $20 $30 2017 2018 2019 2020 2021 CAC CAC
  • 21. 2017 2018 2019 2020 2021 Revenue $0 $2.9M $12M $24.5M $49M COGS $0 $0.9M $2.5M $5.9M $8.5M Gross Margin $0 $2M $9.5M $18.6M $40.5M Fixed Costs $1M $1.9M $6.3M $9.8M $21M EBITDA EBITDA MARGIN -$1M 0% $0.1M 3% $3.2M 27% $8.8M 36% $19.5M 40% Financials
  • 22.  PlaySav is seeking $1M in the form of a Convertible Note for development and marketing as follows:  Infrastructure development; web and mobile integration  PlaySav Hub App for iOS/Droid  Game (1-3) development & design for iOS/Droid, to be made available for download on the App Store and Google Play.  Sales & Marketing  Regional launch to 1.6 million  Administrative & Legal Funding
  • 23. Sharing the Goodness • According to the World Health Organization, there are over 900 million people globally at the level of starvation. • 18,000 people die every day from starvation. • PlaySav is dedicated to the fight of global starvation through our Sharing the Goodness Foundation.
  • 24. For more information, please contact: Jeff Cates at 208-610-1163 or jeffc@playsav.com playsav.com crowdfunder.com/playsav

Editor's Notes

  1. The question is: Do you think that people would be more inclined to respond to advertisements if: It was in the form of a discount; It was an engaging and entertaining; If it was on things they already want This is more effective for advertisers we’re already in contact with such as Pepsi, Frito-Lay, Krogers, Roseaur’s, Litehouse, because the ads aren’t seen as advertisements IIG changes the way advertising is done in the web and mobile environments. By offering real-world discounts to be won during game play. Advertising is no longer intrusive, but rather pursued.
  2. Advertisers don’t know how to effectively advertise. without creating massive intrusion to the user. Massive intrusion to the user. equals low pull-through for the advertiser.
  3. The current methods are ineffective and intrusive. This current method is not in the best interest of for gaming companies such as Zynga, Rovio, King, and others, or the players of these games.
  4. By changing the way advertising is done in the web and mobile environment, PlaySav has created a win-win situation for gaming companies such as Zynga, Rovio, King, and others, as well as the people who play their games, and the advertisers that advertise in them. Question: Would more people play this game, or the game above?
  5. Advertisers don’t know how to effectively advertise. without creating massive intrusion to the user. Massive intrusion to the user. equals low pull-through for the advertiser.
  6. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019, the last year in our forecast period, mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally. - http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299 Source ReferenceUSA SMB’s - http://blogs.wsj.com/experts/2015/01/26/guess-how-many-small-businesses-there-are/ 2016 there are 180 million mobile game users. – eMarketer (Slide 33 on StudyID 21597)
  7. 59% of SMB’s offer discounts. $400 monthly average advertising budget; 46% or $184/mo. is spent on digital mediums. 15.9M SMB’s spending $184/mo. in advertising is $2.93B/mo. or $35.1B annually. 1% of 7,327,800 SMB’s is 73,278 SMB’s. That’s an average of 1,465 SMB’s per state. This would generate $4,396,680/mo. or $52,760,160/yr. SMB’s Coupons - http://www.biakelsey.com/Company/Press-Releases/130820-38-Percent-of-Small-Businesses-Offer-Customer-Loyalty-Programs.asp Survey of 20,000 ChamberOfCommerce.com members; received 668 survey responses.
  8. There are 913 businesses in the US that have $1B+ annual revenue, and spend a minimum of $250k/yr. in advertising. - ReferenceUSA 48% offer discounts within the mobile environments. – eMarketer (Slide ID 12382; slide 22) 1.5% of $330.72M is $4.96M annually per national business, or $413,400 monthly. With 113 National Businesses, that’s $560.6M annually.
  9. Source – GlobalWebIndex (Slide 14 on StudyID 21597)
  10. SMB’s according to ReferenceUSA 1% market penetration is 1,038 SMB’s. 346 x $60/month = $20,760 or $249,120 annually. Of our 1.6M launch population, 928,000 are estimated to be gamers. 556,800 would prefer to receive discount advertising. With 15% market penetration, that would leave 83,520 gamers to be acquired.
  11. National Advertisers with $1B+ revenue and $250k+ in advertising. Monthly National Advertiser Breakdown is as follows: 1,600,000 / 320,000,000 = 0.005 0.005 x $330,720,000 National Digital Advertising Budget = $1,653,600 Local National Advertising Budget Remaining Local Traditional Advertising = $3,445,000 1.5% market penetration by PlaySav = $24,804/mo. per National Advertiser, or $297,648/yr. per National Advertiser. 12 National Advertisers would generate $3,571,776 annually. $1,653,600 changes to $1,628,796 1.6M population of which 928,000 are estimated to be gamers. 556,800 would prefer to receive discount advertising. With 15% market penetration, that would leave 83,520 gamers to be acquired through licensing to game developers, as well as advertiser partnerships.
  12. Our management’s diverse background will ensure our PlaySav’s future success.
  13. Regional Small Business translates into $12/day for 2,000 visits.
  14. Launch test market 2017
  15. Regional Small Business translates into $12/day for 2,000 visits.
  16. Questions – Please contact Jeff Cates at 208-610-1163 or jeffc@playsav.com