3. 92% of all advertisers
advertise within
web/mobile environments.
However…
Advertisements +
web/mobile =
USER FRUSTRATION.
User Frustration =
Ineffective advertising
Current Solutions
Time Enforcement Ads
Roll-over Expansion Ads
Forced Redirect Ads
Responsive Ads
Multiple Ads Per Screen
(MAPS)
Market Problem
4.
5.
6. Eliminate user frustration by
making the advertisement part of
the function and purpose of the
game, thereby turning said
advertisements into a pursued
discount.
Creates a mutually beneficial
engagement between advertiser
and user.
Solution
7. In 2012, the mobile ad spending was $2.6B.
Mobile ad spending in 2016 was $101B.
3900% increase in 4 years.
There are approximately 27M SMB’s nationwide that spend
an average of $184/mo. in web/mobile advertising.
There are 913 national businesses, with over $1B in annual
revenue, that each spend between $250K-$330M+ annually
in web/mobile advertising.
Target Market Overview
8. 59%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Discounts Offered
% offering discounts % no discounts offered
SMB Advertiser Market
46%
54%
$400 avg. Monthly Advertising Budget
$184 spent in web/mobile advertising.
Digital Advertising Traditional Advertising
Our market segment is 7.3M
SMB’s which offer discounts
in this space.
Our total addressable
market is 1% or 73k SMB’s
in the US alone.
Our target is 33% of their
digital advertising
budget or $60/mo.
9. 48%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Discounts Offered
% offering discounts in mobile space
% no discounts offered
National Advertiser Market
$330.72
$358.28
Annual Advertising Budget ea. avg. $689M
(top 100 by revenue)
Mobile Environments (in millions)
Traditional Environments (in millions)
Of the 913 $1B+ businesses,
our total US addressable
market is 12% or 113,
which offer discounts that
our people want.
10. 106
180
210
0
50
100
150
200
250
2012 2016 2019
U.S. GAMER
GROWTH
GAMERS x MILLIONS
Gamer Market
60%
40%
Preferred Advertising Content
% prefer discount ads % not prefer discount ads
Of the 174.6M gamers,
104.8M prefer discount ads
over other advertisements.
Average time spent daily on
mobile games – 33 minutes.
Offering advertisers
approximately 518.6M
minutes of daily advertising.
Ages between 16-54 / 58% male, 42% female
11. Launch SMB’s Target Market
0 10,000 20,000 30,000 40,000 50,000 60,000
Local SMB's
58,621
34,586
346
1.6 MILLION POPULATION
TM SAM TAM
$216
$124
$60
Monthly SMB Advertising
Budget Breakdown
Traditional Advertising Digital Advertising
PlaySav Digital
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1.6 Million Launch Area
1,600,000
928,000
556,800
83,520
POPULATION / GAMERS
1.6 Million Launch Area
Gamers
Gamers Prefering Discount Ads
PlaySav Market1% target market or 346 local SMB’s.
12. Launch National Advertisers Target Market
0 200 400 600 800 1,000
N'tl Advert.
913
113
12
1.6 MILLION POPULATION
TM SAM TAM
$3,445,000
$1,628,796
$24,804
Monthly Local National
Advertiser Budget
Breakdown
Traditional Advertising Digital Advertising
PlaySav Digital
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1.6 Million Population
1,600,000
928,000
556,800
83,520
POPULATION / GAMERS
1.6 Million Population
Gamers
Gamers Prefering Discount Ads
PlaySav Market
13. Jeff Cates, Founder & CEO
25+ years of management and corporate training, coupled
with an extensive international sales and marketing
background.
Josh Comstock, Founder & COO
15+ years computer science with an emphasis on mobile
and web technologies, and advertising within these
environments.
Matt Brass, CTO
20+ years computer science with an emphasis on source
code, functional specs, along with software and database
development.
Team
14. Jeff Cates - Chairman, Josh Comstock, Matt Brass
Andrew LeChard, Secretary
Andy has nearly 25 years of banking experience and currently serves as a Vice
President with JPMorgan-Chase.
Mark Budai, Director
Mark has nearly 25 years of consulting experience as a software developer and
systems architect.
Molly Maxey, Director
As an entrepreneur, Molly founded and built several companies, as well as playing a
pivotal role in building one of the most lucrative international sales team for a
multi-billion dollar communications company.
Randell Young, Director
Randell is a co-founder and managing general partner of Venture-Net Partners, a
private equity investment group.
Board/Advisors
15. Pursuing MOU’s from 3 National
Retailers
Ignite Northwest Accelerator Spring
2016.
Provisional Filed September 5, 2012
Application Number 61/697,249
PCT Filed March 13, 2014
International Publication Number – WO
2014/039576 A2
Trademarks Filed July 18, 2012
Serial 85680137, 85680105, 85680169
Current Traction
Wire frames and game flow
design.
Market tested demo games with:
Push Notifications
Real-time coupon upload with
interchangeable place hold
advertising
Coupon cloud storage
Logo-embedded QR coding
Coupon integration and
redemption
17. PlaySav’s billing is predicated on $0.0001 Rate x Exposure x
Duration x No. Users. (Compared to the average of Facebook ads at $0.0066 - $0.0025)
We anticipate revenue streams from the following:
Advertisers / Clients
• National Retailers & Non-Coupon Advertisers (42%)
• Regional Small Business (55%)
App Users / Gamers
• In-App purchases and upgrades (2%)
• CPC (1%)
Revenue
22. PlaySav is seeking $1M in the form of a Convertible Note for
development and marketing as follows:
Infrastructure development; web and mobile integration
PlaySav Hub App for iOS/Droid
Game (1-3) development & design for iOS/Droid, to be made available
for download on the App Store and Google Play.
Sales & Marketing
Regional launch to 1.6 million
Administrative & Legal
Funding
23. Sharing the Goodness
• According to the World Health
Organization, there are over 900 million
people globally at the level of starvation.
• 18,000 people die every day from
starvation.
• PlaySav is dedicated to the fight of global
starvation through our Sharing the
Goodness Foundation.
24. For more information, please contact:
Jeff Cates at 208-610-1163 or jeffc@playsav.com
playsav.com
crowdfunder.com/playsav
Editor's Notes
The question is: Do you think that people would be more inclined to respond to advertisements if:
It was in the form of a discount;
It was an engaging and entertaining;
If it was on things they already want
This is more effective for advertisers we’re already in contact with such as Pepsi, Frito-Lay, Krogers, Roseaur’s, Litehouse, because the ads aren’t seen as advertisements
IIG changes the way advertising is done in the web and mobile environments. By offering real-world discounts to be won during game play. Advertising is no longer intrusive, but rather pursued.
Advertisers don’t know how to effectively advertise. without creating massive intrusion to the user.
Massive intrusion to the user. equals low pull-through for the advertiser.
The current methods are ineffective and intrusive. This current method is not in the best interest of for gaming companies such as Zynga, Rovio, King, and others, or the players of these games.
By changing the way advertising is done in the web and mobile environment, PlaySav has created a win-win situation for gaming companies such as Zynga, Rovio, King, and others, as well as the people who play their games, and the advertisers that advertise in them.
Question: Would more people play this game, or the game above?
Advertisers don’t know how to effectively advertise. without creating massive intrusion to the user.
Massive intrusion to the user. equals low pull-through for the advertiser.
The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019, the last year in our forecast period, mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally. - http://www.emarketer.com/Article/Mobile-Ad-Spend-Top-100-Billion-Worldwide-2016-51-of-Digital-Market/1012299
Source ReferenceUSA
SMB’s - http://blogs.wsj.com/experts/2015/01/26/guess-how-many-small-businesses-there-are/
2016 there are 180 million mobile game users. – eMarketer (Slide 33 on StudyID 21597)
59% of SMB’s offer discounts.
$400 monthly average advertising budget; 46% or $184/mo. is spent on digital mediums.
15.9M SMB’s spending $184/mo. in advertising is $2.93B/mo. or $35.1B annually.
1% of 7,327,800 SMB’s is 73,278 SMB’s. That’s an average of 1,465 SMB’s per state.
This would generate $4,396,680/mo. or $52,760,160/yr.
SMB’s Coupons - http://www.biakelsey.com/Company/Press-Releases/130820-38-Percent-of-Small-Businesses-Offer-Customer-Loyalty-Programs.asp
Survey of 20,000 ChamberOfCommerce.com members; received 668 survey responses.
There are 913 businesses in the US that have $1B+ annual revenue, and spend a minimum of $250k/yr. in advertising. - ReferenceUSA
48% offer discounts within the mobile environments. – eMarketer (Slide ID 12382; slide 22)
1.5% of $330.72M is $4.96M annually per national business, or $413,400 monthly. With 113 National Businesses, that’s $560.6M annually.
Source – GlobalWebIndex (Slide 14 on StudyID 21597)
SMB’s according to ReferenceUSA
1% market penetration is 1,038 SMB’s.
346 x $60/month = $20,760 or $249,120 annually.
Of our 1.6M launch population, 928,000 are estimated to be gamers. 556,800 would prefer to receive discount advertising. With 15% market penetration, that would leave 83,520 gamers to be acquired.
National Advertisers with $1B+ revenue and $250k+ in advertising.
Monthly National Advertiser Breakdown is as follows:
1,600,000 / 320,000,000 = 0.005
0.005 x $330,720,000 National Digital Advertising Budget = $1,653,600 Local National Advertising Budget
Remaining Local Traditional Advertising = $3,445,000
1.5% market penetration by PlaySav = $24,804/mo. per National Advertiser, or $297,648/yr. per National Advertiser.
12 National Advertisers would generate $3,571,776 annually.
$1,653,600 changes to $1,628,796
1.6M population of which 928,000 are estimated to be gamers. 556,800 would prefer to receive discount advertising. With 15% market penetration, that would leave 83,520 gamers to be acquired through licensing to game developers, as well as advertiser partnerships.
Our management’s diverse background will ensure our PlaySav’s future success.
Regional Small Business translates into $12/day for 2,000 visits.
Launch test market 2017
Regional Small Business translates into $12/day for 2,000 visits.
Questions – Please contact Jeff Cates at 208-610-1163 or jeffc@playsav.com