A context-sensitive digital content promotion tool that addresses the total value chain from content targeting to placement.

1. A context-sensitive digital content
promotion tool that addresses the total
value chain from content targeting to
placement.
Benjamin Masse
President
Presentation Deck - July 2009

2. The Google AdSense for Digital Content
A context-sensitive digital content promotion tool that addresses the total value chain from content
targeting to placement.
Digital content engages audience, bringing
value to content sponsorship
Creates a new channel for organically
targeted, entertainment advertising
2 / 13

3. Key Team
Experience delivers
@benjaminmasse
Benjamin Masse - CEO & Business and Product Development - Accumulating more
than seven years experience in this field, he believes in the potential of innovative
products around the internet and mobile applications to boost the marketing of
entertainment content.
Hubert Sirois - CTO & Software Architect - Hubert combines 10 years of experience
in IT including 5 years as Director of Technology. In addition to his technical skills,
he brings participative management where everyone contributes to organizational
success. His analytical and synthetic mind is precursor to creative solutions put
forward throughout his career.
Stephen Diamond - Software Development - Stephen has over 7 years experience in
engineering software using various technologies. Alternately software engineer,
designer, developer and team leader, he has built a solid reputation in various
businesses throughout North America.
Andre Taliercio - Business Development - André Taliercio was recently the Chief
Revenue Officer Of All Dig Down, after fulfilling the duties of CFO at Rapidwave Inc..
André has occupied various leading positions in high tech ventures such as
LuuLuu.com, Ennov, Investix, PNB, after successfully forming and managing
Linktech. André holds a Master in Economics, a master in Finance and MBA from
Paris IX University. He has been living in New York since 1991
3 / 13

4. Our Vision
The Largest Ad Network for
Targeted Digital Content
Entertainment is a natural vehicle for
advertizing. Users divert their attention
to entertainment and their mind is turned
into receptive mode. Our Ambition
We believe that at this point advertising Our ambition is to build from
becomes more efficient and as a result
commands a higher eCPM.
Adsong a platform dedicated
to Music Creators/Labels/
Indies, Publishers and
advertisers. This platform
will link Music Creators/
Labels/Indies, Advertisers/
Publishers through the
Adsong ad network.
4 / 13

5. Converging Market Needs
Consumers
Ad Networks Looking for Entertainment
& Publishers content Industry
Make money from
digital content on your
site
Personalization Craving direct
Entertain your users
and vertical relationship
with personalized
networks targeting entertainment with consumers
Reach consumers Make money from digital content
Increase user loyalty
online through digital
content Distribute your digital content to sites
all over the Internet and mobile
Engage with your target applications
audience while they are
paying attention Analyze and track where and how often
your digital content is being enjoyed
5 / 13

6. Adsong Benefits
Content Promoter
Music, Videoclips, Movie Previews, TV Previews, Short Clips, etc.
A new vehicle to promote and monetize digital content
Get traffic to their sites
Build a viral community through the widget social network capabilities
6 / 13

7. Adsong Benefits
Advertisers
Reach their audience through the millions 30s songs in our catalogue (Rhapsody partnership). Our
technology enables brand advertisers to run ads before the display player and inter-level ads in between
songs. We are planning many types of ads:
Pre-display player ads: Ads 300x250 will be displayed for a few seconds before the music player
appears
Peel-away ads: Ads is wrapped around the payer through a peel-away
Inter-play ads: ads will show between 2 song listening
Users will notice the ads since they need to click on the Play button
Advertisers can offer full length song to users, and link this offer to the song
7 / 13

8. Adsong Benefits
Publishers
Beyond just the entertainment, every Adsong displayed on their site will earn bonus ad revenue
Publishers will be able to compliment their existing on-page ads with extra money from the sale of song
8 / 13

9. Adsong Stats - State-of-the-Art Technologies
Adsong - A Robust and Thorough Ad Server and Ad Network
Adsong provides the highest quality stats and tracking for Content Creators, Advertisers, and Publishers.
Track impressions across all publishers’ sites to find out which content or categories of content are most
popular with users.
OpenX Ad Server is a powerful open source platform that manages
advertising for more than 150,000 websites in over 100 countries. More
than 300 billion ads run through OpenX Ad Servers each month.
Google Analytics shows you how people found your site, how they
explored it, and how you can enhance their visitor experience. With this
information, you can improve your website return on investment,
increase conversions, and make more money on the web.
When your content is easier to share, people are more likely to share it.
With ShareThis, users can import address books and friend lists, and
share content with them through any service they choose.
See what 55,400 companies have already discovered: Salesforce CRM
delivers results. Not to mention the peace of mind that comes with
knowing that so many companies trust salesforce.com with their
customer information.
9 / 13

10. Leveraging
Form Builder, Response You don't have to set up
Reports & Performances a database or do any
sort of programming.
We take care of storing
your responses, which
you can browse using
our online interface. We
also provide an RSS
feed, email notifications,
auto-responders and
many more features.
With our state-of-the-art and
free Form Builder you can
create forms that look great in You can see how your
just a few minutes. You can forms are performing with
even try it right now, no statistics like completion
registration is required to start time and drop-out rate (*).
building your web form. You can Data is automatically
also choose among dozens of aggregated and displayed
form templates shared by our in charts.
users to get started.
10 / 13

11. AdSong Positioning
Advertisers and promoters are looking for ways to connect to, and engage, their target markets.
is
Experience the Product
According to Experiential
Free CD by Prince in Interactivity
eMarketer’s Online
Predictions for 2008 :
“Music labels and marketers Rich Media
iTunes Store
will step up their Marketing
experimentation with new
and emerging business Coke on
models as the CD continues Facebook
to fade away.”
“Expect to see more ad- Untargeted
Personalized
supported sites, monthly Mass
Advertising
Targeting
subscription services, full-
track mobile download
offerings and use of social
Behavioural
networks as music Marketing
discovery and sales tools.” Traditional
Banner Ads
“Figures for online
advertising - along with
mobile - will continue to
grow, and will ride out
potential economic storms.”
Passive Display
11 / 13

12. Towards Better Ads
4.5 trillion display ads were served in the U.S. alone
During 2008, comScore estimates that 4.5 trillion display ads were served in the U.S. alone. That comes out
to more than 2,000 Internet ads per month per person. And, believe it or not, the number of ads served up
actually declined a little during the year as publishers tried to push up CPMs (the amount they can charge
per thousand ad impressions) by reducing inventory.
12 / 13

13. Contact
417 Saint-Nicolas
Suite 400
Montreal, Quebec, H2Y 2P4
Canada
+1 (514) 798-3707 x2029
+1 (514) 591-9446
benjamin.masse@doublev3.com