Adstars General Presentation

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The right solution to promote your brand to the right environment, right audience and cost efficiency.

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  • The Opera Mini ad placements - Opera Mini ad placements are highly optimized and customized for the Opera Mini UI. The Opera Mini Smart Page is not a typical website, its a UI feature that allows us to serve dynamic content to users. Opera has developed 2 types of ads in the Smart Page, graphical boxes and text ads.- The ad formats in the Smart Page are custom formats, important that advertisers, agencies or ad networks submit the ads in the right formats. - Opera Mini Smart Page ads do NOT support animations or rotation of images.
  • The Opera Mini ad placements - Opera Mini ad placements are highly optimized and customized for the Opera Mini UI. The Opera Mini Smart Page is not a typical website, its a UI feature that allows us to serve dynamic content to users. Opera has developed 2 types of ads in the Smart Page, graphical boxes and text ads.- The ad formats in the Smart Page are custom formats, important that advertisers, agencies or ad networks submit the ads in the right formats. - Opera Mini Smart Page ads do NOT support animations or rotation of images.
  • Adstars General Presentation

    1. 1. INDONESIA BEHAVIOUR 74 million internet users source : Asosiasi Penyelenggara Jasa Internet Indonesia, July 2013. *in hour
    2. 2. AGE & GENDER Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, August 2012 vs. August2011
    3. 3. WHAT WE CAN DO IN DIGITAL ? NETWORK SOCIAL MEDIA SPECIAL PARTNERSHIP FB Ads & PHOCABBY GDN, SEM & SEO WEB NETWORK VIDEO ADS NETWORK MOBILE NETWORK & ADVERTISING INFLUENCER
    4. 4. NETWORK
    5. 5. Where are the Audiences? Top 10 sites account for 55% of time spent online (Google, Facebook, Blogspot, You tube, Yahoo, Detik, kaskus, Word press, Twitter, Kompas ) Indonesian Use their 45% minutes online by surfing other websites Top Sites 2nd Tier Sites Other Sites Top sites : Google, Facebook, Blogspot, Youtube , Yahoo Source:
    6. 6. Advertise here with cost Rp. XXX per day With mess target and environment; unsure Total Impressions / clicks ??! 51% Indonesians Happy to be served Ad, as long as its relevant to their needs and interest
    7. 7. The problem in digital advertising?
    8. 8. Ad Networks provide access to hundreds of websites through a single technology platform… the key function of an ad network is aggregation of millions audience from different website and matching it with advertiser demand. …making it extremely easy for advertisers to reach their target audience across the web in environments that are relevant to their brand.
    9. 9. ad server
    10. 10. Your Target Audience Are Everywhere Unique Users Focused Content sites Ad Networks Top Portals Portal Inventory Travel Autos Lifestyle Business Women Technology Content Rich Inventory Inventory Ranking Small Sites, Blogs
    11. 11. Ad Networks provide millions online audience in one platform News Business Women Travel Parenting YOUR ADS Lifestyle Sports Youth 5 1 Platform
    12. 12. WEB NETWORK ADSTARS HIGHLIGHTS People Online (aged 15+): 64 million 376 mio impressions per month Adstars reach 5 mio people And More than 300 premium websites categorize in 10 channels of interests and 13 Sub channels based on keywords in Bahasa Indonesia
    13. 13. BUYING METHOD & CAMPAIGN STRATEGY CPM “Buying method based on how many times the visitors see your banners” CPC “Buying method based on how many times the visitors clicks your banners ” RETARGETING Enables you to reconnect with consumers that have expressed interest or purchase intent for your products by Identify your consumers based on ad exposure, website visits and actions. How to identify? By put a simple code on a websites. OPTIMIZATION To maximizing your campaign performance while its in progress in order to reduce wastage of your banner’s impressions by maximizing your banner placement ( the position, the websites and capping the frequency )
    14. 14. CREATIVE SOLUTIONS – Standard Banner Ad. 728x90 - Leader board 468x60 – Full Banner 300x250 – Large Rectangle 160x600 & 120x600 – Skyscraper
    15. 15. CREATIVE SOLUTIONS – Rich Media Banner Ad. Action banner
    16. 16. CREATIVE SOLUTIONS – Rich Media Banner Ad. Video in banner
    17. 17. CREATIVE SOLUTIONS – Rich Media Banner Ad. Push ads banner
    18. 18. CREATIVE SOLUTIONS – Rich Media Banner Ad. Expandable banner
    19. 19. CREATIVE SOLUTIONS – Rich Media Banner Ad. Sticky Expandable banner
    20. 20. CREATIVE SOLUTIONS – High Impact Banner Ad. Content take over banner
    21. 21. CREATIVE SOLUTIONS – High Impact Banner Ad. Sidekick banner
    22. 22. CREATIVE SOLUTIONS – High Impact Banner Ad. Page Takeover banner
    23. 23. VIDEO ADS NETWORK Pre Roll 15s 2,5 mio impression/ month 1,5 mio unique user Mid Roll 5s Post Roll 15-30s August 2012 Video Metrix Data * comprised of Indonesia
    24. 24. MOBILE NETWORK & ADVERTISING SMS / MMS Blast Targeted SMS or MMS broadcast with interactive option • Response – SMS/MMS – Click on link – Call – Purchase Exclusive! Purchase Pantene 180ml shampoo & enjoy Pantene Hair Mask for just Rp1000. 1317Apr. Reply Y now FREE for a coupon Page Not Found/ Blocked Page WAP banner to be displayed on service pages • Page not found • Blocked page Interstitial Page Full page ad to appear for 5 sec. before loading destination URL • Response – Click on link Off deck LBA Banner ad on a toolbar displayed on top 15% of the screen for all URLs • Response – Click on link Location-based SMS/MMS broadcast of content relevant to specific area • Response – SMS/MMS – Click on link My Balance Rp. 150.000
    25. 25. Rich media ads achieved a CTR of 1.53% when displayed in an app and 1.12% on the mobile web. In comparison, standard banner ads achieved CTRs of 0.39% and 0.32% respectively. Source: opera mediaworks 2013 ADSTARS, All Right Reserved. www.adstars.co.id
    26. 26. 2013 ADSTARS, All Right Reserved. www.adstars.co.id
    27. 27. 2013 ADSTARS, All Right Reserved. www.adstars.co.id
    28. 28. 2013 ADSTARS, All Right Reserved. www.adstars.co.id
    29. 29. WHY FACEBOOK ? • 92 % Trust word of mouth from friends and family • 47 % Trust news, radio and newspaper * Endorsement from your fans to their friends extend your reach in term of earned media
    30. 30. Ad Types STANDARD AD. Normally link offsite and consist of Header, Body and Image (only recommended if you don’t have a brand page). Image plus 90 characters of text LIKE AD & PAGE POST. Link into the Facebook page, have a "like" button at the bottom of the ad. These are purely text up to 90 characters You can post video, Photo, Questions, Link and events SPONSORED STORIES These can be the most responsive ad on Facebook and enables you to reach friends of existing Fans. Nothing is required apart from access to the brand page to run these.
    31. 31. Profile based targeting Structured Unstructured •Location •Activities •Age/Birthday •Interests •Gender •Music •Education •TV •Workplace •Movies •Relationship •Books •Sexual Preference •Groups •Language •Applications •Connections •Status updates
    32. 32. We can serve you in facebook is : 1. Social Ads - Cost Per Click - Cost Per Fans 2. Fanpage Management 3. Fanpage Initial Setup
    33. 33. Increase your social media reach Publish pictures and connect to your customers. Generate a large amount of brand exposure through customer interaction and satisfaction. Thousands of smiling customers on social media promoting your location, your brand. With Phocabby you are able to connect to your customer and reach them over and over. On average Phocabby generates 35% interaction.
    34. 34. LinkedIn ads
    35. 35. 1M+ members in Indonesia filtered by: job title & function industry & company size seniority & age LinkedIn groups source: http://press.linkedin.com
    36. 36. Industry study – LinkedIn & TNS The Mindset Divide, how emotions differ between personal and professional networks Personal Networks Professional Networks Socialize 1 Maintain professional identity Stay in touch 2 Make useful contacts Be entertained 3 Search for opportunities Kill time 4 Stay in touch Share content 5 Keep up to date for career “Spend Time” “Invest Time” Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692)
    37. 37. IMPACT & AWARENESS | Targeted Media Marketing with the most accurate professional demographic data on the web today All IAB units  Standard Banner  Expandable units Sample audiences  PMEBs  Business DMs  IT DMs  CXOs  SMBs  Influencers  Business Travelers  Job Changers  Etc….
    38. 38. UBERSOCIAL The most popular full-featured Twitter app for mobile.  CPC Based  Days and Time (Weekdays, Weekend, Specific Hour)  Operating System (Android, RIM, Symbian, IOS,etc)  Device (NOKIA, iPhone, iPad, Android, etc)  Platform (Uber Social, Echofon)
    39. 39. TWITTER USER ON Indonesia Monthly unique user Monthly ad request Android 230,000 176,000,000 BB 572,000 76,000,000 iPhone 72,000 14,000,000 iPad 12,000 1,300,000 TOTAL 886,000 267,300,000
    40. 40. WHAT CAN WE DO IN INFLUENCER? Using Influencer such as :  Welknown blogger  Twitter buzzer  Review products on specific website
    41. 41. SPECIAL PARTNERSHIP
    42. 42. Search & Display
    43. 43. DISPLAY AD - NETWORK Top reasons to use Google Ads Google Top 20 Website List • Massive reach at low cost • Unparalleled granular targetting • A tool for every brief : from sales to branding • Easy extensions to mobile advertising Detik.com Youtube.com Blogspot.com Viva.co.id Merdeka.com Tribunews.co.id Kompas.com Kapanlagi.com Tempo.com Bola.net 21cineplex Republika.co.id Kapanlagi.com Liputan6.com metrotvnews.com Linkedin.com Inilah.com Tabloidpulsa.com Rumah123.com Mediafire.com
    44. 44. DISPLAY AD – GOOGLE DISPLAY NETWORK Ad banner positions
    45. 45. HOW SEARCH ENGINE WORKS? Google Crawling Keyword Search Result Searching Keyword
    46. 46. SEO & SEM
    47. 47. Indonesia Monthly Active Users As Today: 30,374,293 Opera Advertising Indonesia
    48. 48. OPERA Speed Dials Reaching to TOTAL of Opera Mini Indonesia Users  Premium placement  Graphical branding  Part of the UI  Above the fold  Goes to all Devices, carriers, and platforms  Targeting by carriers only
    49. 49. OPERA Performance Banners Smartpage Inventories:  Feature Box  Smartpage link Interstitial page:  Before and after placement  Available only on S40 Opera Sports Page:  Regular Indonesian Sport Fans  Soccer’s matches
    50. 50. OPERA Performance Banners Opera Mobile Store:  Promoting your Apps Opera AdNetwork  Premium Users goes to Premium Site  12,000 Site with Indonesian visitors Targeting Handsets Carriers Locations Site Interest Day/night Optimization
    51. 51. What is Waze? Waze is the world’s and Indonesia’s largest community-based GPS traffic and navigation app for iOS and Android devices (phones & tablets) • It’s completely free to download and use • Users on Waze can report what's happening on the road such as accidents, hazards, traffic jams, police blocks and more • It advises users on the best route to the destination including avoiding traffic jams Current Waze users*: • More than 45 million users worldwide • More than 182,000 registered users in Indonesia and growing with over 25% users active per month
    52. 52. Ad Opportunities : Branded Pins • • Make sure drivers in your area know where the nearest restaurant is located Max 3 pins visible on screen at any time Pins Performance: • Click for more info and actions • Calls, Navigates and URL clicks • Avg. CTR : 0.1%-0.5% • Avg. Click to Navigate : 10% of total clicks
    53. 53. Branded Pins – Search Feature Users can search and receive visual and voice guided directions to the location.
    54. 54. How they work ..? When the user clicks on the pin on the map, a custom message is displayed. With a press of a button, Waze will navigate the user to the location or place a call. Website/ Call Press to call User clicks for info Navigate
    55. 55. Ad Opportunities : Pin Promotion Takeover Pin Promotion Takeovers auto launch when user is in the vicinity of a participating restaurant, and is standing still in a traffic jam/ at a traffic light (for 10 sec or more). Optional Call-to-Action buttons: Auto Pop Up • • • • Coupon Promotion (saves coupon on device) App Download (leads to AppStore/Google Play) Fill form/Enter (lead to brand’s website/wap site) Click to call (directly calls the showroom/hotline) • One Takeover within 48 hrs * Up to 4 different pop ups in each route * Within ~ 5km radius * Stop for over 10 seconds * Display for 12 sec. * No more pop up from selected coupon once accepted.
    56. 56. No-Pin Promotion Takeover Functions the same way as ‘Pin Promotion Takeover’ but not linked to any branded pin STARBUCKS 50% OFF Grande Mocha Frappuccino on Saturdays. Selamat Hari Raya! Please drive safe. Info • One Takeover within 48 hrs * Up to 4 different pop ups in each route * Within ~ 5km radius * Stop for over 10 seconds * Display for 12 sec. * No more pop up from selected coupon once accepted.
    57. 57. Media Takeover o o o o Zero Speed Pop Up No action required Displays up to 12 seconds With or without pins •One Pop Up within 48 hrs * Up to 4 different pop ups in each route * Within ~ 5km radius * Stop for over 10 seconds * Display for 12 sec. * No more pop up from selected coupon once accepted.
    58. 58. Reach Reach all possible area on web, mobile, social media and search engine network. Focusing on Indonesian local audience to get Traffic to your Brand. Optimization Constantly optimizes your campaigns to get the best result. Creative Solution Improve your campaign performances with our creative media Type to get your Campaign goals. Brand Protection Continuously monitor campaign performance and guarantee that all ads run only on sites pre-authorized by advertiser.
    59. 59. BENEDICT MARIO LISANGAN -SALES MANAGERHp : +6285814870928 E : mario@adstars.co.id
    60. 60. Appendix
    61. 61. TARGETING ENHANCEMENTS BEHAVIOUR Target consumers that have expressed interest or purchase intent for your products based on specific actions such as ad exposure, website visit and interaction. OPERATING SYSTEM Customize and target your messages on different platforms such as PCs, mobile and tablets to maximize the consumer experience. DAY & TIME Connect with consumers during certain times of the day or days of the week to ensure that they are most receptive to your messages. GEOGRAPHIC Enhance your message relevancy by targeting your consumers based on cities, states and provinces where they live.
    62. 62. RETARGETING “Enables you to reconnect with consumers that have expressed interest or purchase intent for your products” Step 1: Identify your consumers based on ad exposure, website visits and actions Step 2: Remarket to these consumers with customized messages, so they will return to your site Your Site
    63. 63. OPTIMIZATION Creative A CTR = 0.08% Creative B CTR = 0.15% Creative C Best CTR = 0.32% Performing! Our system will allocate more impression to the best performing ads.
    64. 64. FREQUENCY CONTROL banner Cap frequency across multiple sites 1st impression Avoid over exposure 2nd impression 3rd impression 5 Optimizes your campaign to deliver maximum reach user We can set the frequency user to see our banner
    65. 65. NEWS OUR CHANNEL PARENTING AUTOMOTIVE TRAVEL
    66. 66. NEWS Pikiran-Rakyat.com Gatra.com  Republika.co.id  NationalGeographic.com  Suara Merdeka  Liputan6.com  Suarapembaruan.com  Hukumonline.com  Tempo.co.id  Kompas.com  Theindonesiatoday.com  Metrovnews.com  Thejakartapost.com  Okezone.com  Tribunnews.com And more… Highlights: • 33.4 mil monthly impressions • 9.4 mil monthly unique users Ad Stars News and Information Channel reaches Indonesians who need their daily dose of news and information, through reliable, up-to-date and comprehensive content. Management Level High Impact Audience • 71% of users are • 76% are between PMEBs age of 21 - 44 Well-Educated • 72% of users hold a university degree or above
    67. 67. BUSINESS  Bisnis.com  Investor.co.id  Kompas.com  Kontan.co.id  Mediaindonesia.com  Metrotvnews.com  Republika.co.id  Suarapembaruan.com  Tempo.co.id  Theindonesiatoday.com  TheJakartaPost.com  Tribunnews.com Highlights: • 12. 3 mil monthly impressions • 3 mil monthly unique users Ad Stars Business Channel reaches Indonesia's business community, through locally relevant and highly targeted business, finance and economic content. And more… Well-Educated • 3 out of 4 users hold a university degree or above Affluent Management Level • 42% have a • More than 70% monthly household income of IDR 5 mil and above users are PMEBs
    68. 68. Sample website list Areamagz.com Bisnis.com Ghiboo.com NationalGeographic.co.id TabloidNova.com Kapanlagi.com Kompas.com Gaulwisata.com and more.. High Impact Audience • 73% of users are between age of 25-40 Highlights: • 1.9 mil monthly impressions • 126,805 monthly unique users Ad Stars Travel Channel reaches local Indonesian travelers with reliable, comprehensive and relevant travel information. Large Household • Over half of the users live in a household of 5 people and above Management Level • 67% of users are PMEBs
    69. 69. Sample website list Highlights: • 63. 8 mil monthly impressions • 15 mil monthly unique users Ad Stars Lifestyle and Interests Channel reaches affluent trendsetters, through locally relevant and highly targeted lifestyle content such as shopping, food, fitness and more! 4Shared.com BursaLagu.com E-campusradio.com Games.co.id Hotgame-Online.com Kawankumagz.com Hai-Online.com and more... High Impact Audience Willing to Spend $$$ • 73% of users are • 32% of users are between age of 25-40 free spenders with a monthly household income of IDR 5mil and above Well-Educated • 73% of users hold a university degree or above
    70. 70. Sample website list Android-indonesia.com Bhinneka.com Forumponsel.com Games.co.id Infokomputer.com tabloidsinyal.com Infoteknologi.com Operatorseluler.com and more ... Male Dominated • 3 out of 4 of techies are male! Highlights: • 32.2 mil monthly impressions • 1.7 mil monthly unique users Ad Stars Technology Channel represents a unique intersection between technology, news, and guides for tech professionals and enthusiasts. Management Level in IT / Consulting • 39% of users work in the IT / Consulting industry who likes to connect and seek to pass knowledge to others Well-Educated • 73% of users hold a university degree or above
    71. 71. Sample Website List 4Shared.com BursaLagu.com E-campusradio.com Games.co.id Hotgame-Online.com Kawankumagz.com Hai-Online.com Girlsgogames.co.id Indogamers.com Kapanlagi.com Lyrics.co.id Narutobleachlover.net malesbanget.com Highlights: • 75.2 mil monthly impressions • 7.5 mil monthly unique users Ad Stars Youth Channel reaches trendy and outgoing Indonesian youth, through highly targeted and locally relevant youth content such as entertainment, gaming and more. Generation Y Interesting facts! • 75% of users belong to • 28% of users are early Gen-Y (age 15-30) adopters and seek to be first to buy new products and brands Management Level • 68% of users are PMEBs
    72. 72. Sample Website list Duniaotomotif.net Biangbola.com Bolanews.com Botn.or.id Duniasoccer.com Otomotifnet.com Kapanlagi : Bola.net Kapanlagi : Otosia.com and more... Male Dominated • Not surprisingly, your football / F1 and other sport fans are 85% male Highlights: • 28.2 mil monthly impressions • 1.5 mil monthly unique users Ad Stars Sports Channel reaches Indonesia’s die hard fans and sports enthusiasts who are seeking authoritative information and up-to-date news on their favorite sports. Health & Appearance Conscious • 16% of users exercise regularly High Impact Audience • 73% are between age of 21 - 40
    73. 73. Highlights: • 11 mil monthly impressions • 1.7 mil monthly unique users Sample Website List Bayisehat.com Bidanku.com Tabloidnova.com Ibudananak.com Infobunda.com vemale.com Parentsguide.co.id Theurbanmama.com Reaches all Indonesian who are passionate to taking care of their lovely family and find a way to succesfull as a great parents and happy family and more... Household Decision Makers • 72% make key household purchasing decisions on travel, finances, propert y, electronics and more! Prime Audience • 70% are working professionals age of 25 and above High Impact Audience • 73% are between age of 25 - 40
    74. 74. Sample website list : rumahdijual.com ASTA GROUP : bulekke.com ASTA GROUP : duniamotor.net ASTA GROUP : pesawatterbang.net  Adablog.com Highlights: • 29 mil monthly impressions • 2.4 mil monthly unique users Ad Stars Automotive Channel reaches car enthusiasts, through locally relevant and highly targeted automotive content. Male Dominated Professionally skilled • 3 out of 4 users are • More than 60% are in managerial / professional / technically skilled positions males Working Adults • 4 out of 5 users are aged 24 and above Family Friendly • 70% of the users live in a household of 4 people and above
    75. 75.  Bayisehat.com  Bidanku.com  Fimela.com  Tabloidnova.com  Hijup.com  Ibudananak.com  Infobunda.com  Kapanlagi : vemale.com  Parentsguide.co.id  Theurbanmama.com  Theurbanmuslimah.com Household Decision Makers • 72% make key household purchasing decisions on travel, finances, propert y, electronics and more! Highlights: • 65 mil monthly impressions • 6.2 mil monthly unique users They are savvy, sophisticated and financially influential women who love to stay in the forefront of fashion, health & fitness, beauty, gourmet and more And more… Prime Audience • 70% are working professionals age of 25 and above Influencers • 61% love to seek out new knowledge and share it with everyone

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