@DavidAAlexander
David Alexander
Marketing Manager, Digital
Case Study
“A Love Affair With Bacon”
Maple Leaf Foods
Change Your Life with Bacon
Our Challenge
• Increase household
penetration of our Ready
Crisp Bacon product,
while elevati...
Change Your Life with Bacon
The Power of a Great Insight
Starting with a Great
Insight
• Connected to Truth
while offering...
Change Your Life with Bacon
The Execution
• Digital First
• The right partners
• John St.
• Aircastle Films
• Google
• Sta...
Change Your Life with Bacon
Results
• +2.3M voluntary views
• +10M Social Impressions
• Trended Nationally on Twitter
• +1...
Change Your Life with Bacon
Summary
Challenge
Great
Insight
Right
Channels
Tailored
Content Results
@DavidAAlexander
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Case Study: "A Love Affair With Bacon"

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Case Study: "A Love Affair With Bacon"

  1. 1. @DavidAAlexander David Alexander Marketing Manager, Digital Case Study “A Love Affair With Bacon” Maple Leaf Foods
  2. 2. Change Your Life with Bacon Our Challenge • Increase household penetration of our Ready Crisp Bacon product, while elevating the entire bacon category • Trojan Horse for Digital @DavidAAlexander
  3. 3. Change Your Life with Bacon The Power of a Great Insight Starting with a Great Insight • Connected to Truth while offering a new perspective • Simple and Understandable • Platform for growth @DavidAAlexander
  4. 4. Change Your Life with Bacon The Execution • Digital First • The right partners • John St. • Aircastle Films • Google • Staying true to the insight @DavidAAlexander
  5. 5. Change Your Life with Bacon Results • +2.3M voluntary views • +10M Social Impressions • Trended Nationally on Twitter • +10,000 lbs of food donated • 14% increase in sales YOY • No other marketing or sales support • Changed Marketing culture • Lead to TV campaign @DavidAAlexander
  6. 6. Change Your Life with Bacon Summary Challenge Great Insight Right Channels Tailored Content Results @DavidAAlexander

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