Vicki Spencer-Francis, managing director, Cowshed
Kate Mann, associate director, Cowshed
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Campaigning: getting the most out of digital channels and tools - Cowshed. South West Group, 10 June 2016
1.
2. THE COWSHED PROMISE
When we started cowshed we made each other a
promise. That weโd only deliver campaigns that
work, for clients we love and causes we believe in.
We work with charities, businesses and public
sector organisations. Together we change peopleโs
lives for the better.
16. 100,825
views of the
online video
5 million
reach
Results
15
pieces of coverage
37
actively involved
stakeholders
40%
increase of visitors
to website
OHH Awards launching in July 2016
24. 37%
e-newsletter
open rate
165k
reach on
Facebook during
Festival weekend
reach
Results
14
blogger reviews
350
pieces of coverage
2000
pictures shared on
Instagram by
festival goers
Doubled online audience in six months
25. Top tips
โข Set clear objectives
โข Research counterparts
โข Tell your story
โข The right channels for the right audience
โข Create mix of multimedia content relevant for the
audience
โข Revisit and revise and make it timely
โข Quality over quantity
โข INTEGRATION is key
28. Visit the CharityComms
website to view slides from past
events, see what events we
have coming up and to check
out what else we do:
www.charitycomms.org.uk
29. South West Group
10 June 2016
Bristol
#ccsouthwest
Campaigning:
getting the most out of
digital channels and tools