Making the Most of Your Influencer Marketing Budget
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Barbara Jones from One2One Network shares how to make the most of your influencer marketing budget.
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Making the Most of Your Influencer Marketing Budget
- 1. Making the Most of Your Influencer Marketing Budget Presented by @BarbaraJones Founder/CEO One2One Network
- 2. Evaluate Your Objectives • Create Content • Awareness & Impressions • Call to Action Almond Smoothie Bowl by Bubby & Bean for California Almonds
- 3. Chocolate Decadence with Raspberry Sauce by Shugary Sweets Choose Tactics • Recipe Creation • Product Reviews • Photos • Ambassadors • Blog Posts • Social Posts • Sponsored • Boosted • Videos • Long/Short • YT, FB, IG, Vine • Social Media Sharing • Twitter Parties
- 4. One Pot Pasta By Gal on a Mission Platform • YouTube • Blogs • Vine • Instagram • Pinterest • Facebook • Twitter • Snapchat Identify Platform & Niche Niche • Food & Recipe • Lifestyle • Entertaining • Family or Parenting
- 5. Chocolate Peanut Butter Whoopie Pies by Deliciously Sprinkled Campaign Management • In-House • Agency • Network • Combination
- 6. Type Reach Fee Amount Engagement % Celebrity !!!! $$$$ # ++ Top Tier !!! $$$ # # +++ Power Middle !! $$ # # # ++++ Up & Comers ! $ # # # # + Determine Type of Influencer Needed Pork Carnitas by Like Mother, Like Daughter for National Pork Board
- 7. Herbed Pork Loin with Mushroom Sauce by Plating Pixels Objectives + Tactics + Platforms & Niche + Management + Influencers Budgeting =
- 8. Got Influencers? Cherry Cheesecake Crumb Bars by My Baking Addiction
- 9. Case Study: ACH Foods Blog Ambassador Campaign Overview Engage key food & recipe bloggers for a year-long content development and amplification campaign via an online e-Cookbook and social media burst sharing.
- 10. Content Highlights So what’s the secret? I learned that you can incorporate corn syrup into your popsicles to keep them smooth and from freezing too hard. I used Karo® Syrup to add creaminess and smoothness to these popsicles, and it’s definitely my secret ingredient when making homemade popsicles!
- 11. Content Highlights My longtime favorite for always-fluffy, never-flat baked goods is Fleischmann’s® Yeast. I have been using it for years, and it has always produced gorgeously puffy, airy and delicious pizza dough. And cinnamon rolls. And artisan loaves. And any baked treat that calls for the best yeast.
- 12. 20 Top Tier Food Influencers 60 Recipe Posts 20M Aggregate Unique Monthly Visitors 225 Social shares by influencers provided added reach of 18.5M social followers. Blog Post Engagement: 33,000+ Article shares to social media 81,000+ Social actions Blog Campaign Results
- 13. Social Media Burst Results 4 One-week Social Media Burst content amplifications via One2One Network influencers. 7,250 Social media sharing posts 36.5M Social media impressions 13,500 Unique visitors 193,000 Unique page views 341,000 Page views E-cookbook Engagement
- 14. Thank You! Apple Cider Doughnuts by Chelsea’s Messy Apron
Editor's Notes
- Create Content – for use on brand website & social, Awareness & Impressions – spreading the word online and/or offline via influencers audience and via paid boosting on brand site Call to Action – retail or online purchase, newsletter or member sign up, video views, article shares,
- Every project is different – figure out what your campaign needs – one size does not fit all.