Final Requirement for Digital Marketing Class for Ateneo Graduate School of Business

1. Facebook Marketing Plan
Melissa Nicolette L. Paguntalan

2. Learning Applied
The Influential Digital Subscribers
Women for Market Share

3. Before the
Campaign
• 886 Instagram Followers
• Business done via
Instagram or Viber
Messaging
• Pictures of Jewerly posted
randomly

4. Enluxed Facebook Page
The plan: Increase its number of followers to increase business potential

5. All Ads in the Facebook Page

6. Ad #1 Page Promotion
The target audience selected for the Page Promotion was also confined
to women aged 25-50 in Business District locations within Metro Manila

7. There were more views from men who were part of the target audience
for the Boosted Post for Valentine’s Day
Ad #2 Boosted Post

8. From 6pm until 10pm of January 18, this is the reach of the Boosted
Post on Little Girls’ Earrings. It’s projected to reach ~3000 in 24 hours
Ad #3 Boosted Post

9. Results

10. Only 1% of total Likes are Organic.
95% of Likes happened in the paid ads

11. Paid Reach 5336 as of 1/18
Organic Reach 38 as of 1/18

12. • In a span of a week, total followers of Enluxed’s Facebook page is 265
• In Instagram, the total followers since 2010 are 887
The Result vs. The Plan

13. What Others Are Doing
• Linked Facebook and Instagram Accounts
• Curated, Professionally Photographed Items
• Instagram Stories

14. Because we got a Sales Lead…
YEY!
In the Future…
 Recommend friend to continue with Facebook Page – Link to
Instagram Account
 For own business, use Facebook to advertise
 Review Digital Marketing Ads w/ hired agency, possibly reallocate
more budget to boosting Facebook posts

15. Thank you!