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Kidorable Marketing Presentation

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Susan Payton
Susan Payton
BusinessTechnology
1 of 15
PR and Marketing Proposal for
  • Increase web traffic by 100-1000 extra visitors daily • Grow sales10-20% monthly • Increase connection to consumers via social media & blogs     How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
   How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
Examples: • Tweet “first scoop” Outlet deals • Give Facebook followers special discount • Email first alerts on new products Offering sales exclusives through different channels can increase sales.
   How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
I love contests! Kidorable Kid of the Month Video Entry for Kid  of the Year Random “Best Fan”  Giveaway on Twitter Keep fans engaged through rotating monthly contests.
   How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
Gain more exposure through media coverage.
   How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
• People trust bloggers over advertising • More effective than advertising • Boost SEO: multiple links to site • Increase web traffic and sales Streamline the type and size blogs that review Kidorable.
   How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
Press releases increase online visibility and SEO.
   How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
Become an expert in parenting & kids to draw social media users.
Fine-tuning your existing marketing strategy can lead to increased visibility and sales. Next Steps: • Schedule followup call with Susan to discuss questions.

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Kidorable Marketing Presentation

  • 1. PR and Marketing Proposal for
  • 2.   • Increase web traffic by 100-1000 extra visitors daily • Grow sales10-20% monthly • Increase connection to consumers via social media & blogs     How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 3.    How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 4. Examples: • Tweet “first scoop” Outlet deals • Give Facebook followers special discount • Email first alerts on new products Offering sales exclusives through different channels can increase sales.
  • 5.    How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 7.    How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 8. Gain more exposure through media coverage.
  • 9.    How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 10. • People trust bloggers over advertising • More effective than advertising • Boost SEO: multiple links to site • Increase web traffic and sales Streamline the type and size blogs that review Kidorable.
  • 11.    How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 12. Press releases increase online visibility and SEO.
  • 13.    How Egg Can Help • Develop sales and promotion strategy • Create contest schedule and execute • Connect with media to feature Kidorable products • Manage blogger outreach more effectively • Distribute press releases to extend SEO reach • Streamline social media efforts
  • 14. Become an expert in parenting & kids to draw social media users.
  • 15. Fine-tuning your existing marketing strategy can lead to increased visibility and sales. Next Steps: • Schedule followup call with Susan to discuss questions.