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Podcasters + influencer outreach

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Podcasters need this!

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Podcasters + influencer outreach

  1. 1. 
 Influencer Outreach
  2. 2. 2 INFLUENCER MARKETING The marketer’s mantra has always been to reach the right audience with the right message at the right time. 
 
 In today’s digital marketing landscape, we could also add we need to use the right device and the right distribution channel.
 
 That is where influencer marketing enters the picture.
  3. 3. 3 INFLUENCER MARKETING
  4. 4. 4 INFLUENCER MARKETING
 Online influencers are passionate content creators who have created a following online doing internet “things.”

  5. 5. 5 INFLUENCER MARKETING
 The lay consumer does not often equate online influencers with overt marketing initiatives.
 
 They simply see them as cool, inspirational, interesting, funny, fashionable, talented, and RELATABLE.
 
 Due to their authentic voices online, they are highly trusted by their audiences.
  6. 6. 6 INFLUENCER MARKETING
 To harness the inherent power that exists between the online influencers and their audiences, podcasters should consider synergies that might exist between the influencer, the podcast, and their audiences.
  7. 7. 7 Case Study–World’s Largest Live Nativity
  8. 8. 8 CASE STUDY—WORLD’S LARGEST LIVE NATIVITY Piano Guys
 5MM followers Cute Girls Hairstyles
 6.7MM followers Shay Carl
 6.5MM followers Gardiner Sisters
 800k followers David Archuleta
 5.1MM followers Devin Supertramp
 4.1MM followers Stuart Edge
 2.5MM followers Peter Hollens
 2.3MM followers
  9. 9. 9 CASE STUDY—WORLD’S LARGEST LIVE NATIVITY 8.5 million views in 2 weeks!
 The Piano Guys (YouTube) 
 6,800,420 views Devin Supertramp (YouTube) 
 121,149 views Peter Hollens (YouTube) 
 547,011 views The Piano Guys–Portuguese 
 (Google+) 
 386,943 views Peter Hollens (Facebook) 
 40,858 views I Love Jesus Christ (Facebook) 
 585,456 views
  10. 10. 10 Case Study–Addiction Recovery
  11. 11. 11 CASE STUDY—ADDICTION RECOVERY (12 STEPS TO CHANGE) Or So She Says
 275K followers Simply Kierste 100K followers LDS Living
 126K followers LDS Daily
 131K followers Made From Pinterest
 388k followers LDS Smile
 167K followers Brassy Apple
 80K followers Vintage Revivals 250k followers
  12. 12. 12 CASE STUDY—ADDICTION RECOVERY (12 STEPS TO CHANGE) Well Behaved Mormon Woman
 21K followers Huffpost Religion 548K followers Nuzzel 5K followers Deseret News
 233K followers This Week in Mormons
 8K followers Mormon Women
 51K followers LDS Media Talk 35K followers The Cultural Hall 8K followers
  13. 13. 13 Case Study–Envision Utah
  14. 14. 14 CASE STUDY—ENVISION UTAH 
 
 Gary Herbert 
 (Governor—Utah) -Online video -Voice
  15. 15. 15 CASE STUDY—ENVISION UTAH 
 
 Carole Mikita
 Television Personality -Online video -Voice
  16. 16. 16 CASE STUDY—ENVISION UTAH 
 
 Elaine Bradley 
 (Drummer—Neon Trees) -Online video -Voice
  17. 17. 17 CASE STUDY—ENVISION UTAH 
 
 Jorge Fierro 
 (Entrepreneur—Utah) -Online video -Voice
  18. 18. 18 CASE STUDY—ENVISION UTAH 
 
 Mark Eaton 
 (Sports Personality) -Online video -Voice
  19. 19. 19 CASE STUDY—ENVISION UTAH 
 
 Noelle Pikus-Pace 
 (Sports Personality) -Online video -Voice
  20. 20. 20 CASE STUDY—
 ENVISION UTAH 
 Studio C 
 (Entertainment) -Online video -Voice
  21. 21. 21 INFLUENCER IDENTIFICATION
 Shared connections
 
 Twitter
 
 LinkedIn 
 Buzzsumo
  22. 22. 22 INFLUENCER OUTREACH
 Best practices What’s in it for them? Omnichannel approach
  23. 23. 23 INFLUENCER OUTREACH
 “Dream board”
  24. 24. 24 Thank you

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