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Crystal Light by Kraft Foods
The Plan
Strengths
• Low in calories
• Great tasting
• Eco-friendly
• portable
Goals
• To create
campaigns to
increase sal...
Social Media Campaign
Proposal
• Create a diet called
“Show me the Light”
• Use online website
to house the
campaign
• OBJ...
Show me the Light
• New diet sponsored by
Crystal Light
• Dieters can track
progress online
• Must substitute other
bevera...
Social Media Tools
• Facebook
• Twitter
• Adwords
Blogs, Blogs, Blogs
On the Blog…
• Ask questions
• Success stories
• Tips for dieting
• How Crystal Light
has worked for y...
Show me the PARTY
• Who: Crystal Light
• What: Show me the
Light
• Where: NYC
• Why: To Promote
Crystal Light’s brand
new ...
How This Campaign Will
Benefit Crystal Light
• It is out hope that
once the 3 month
free trial period is
over sales will
i...
Show me the Light Budget
Social Media
Advertising
Free Product
Prizes
Advertisments on
Blog
Launch Party
The Final Product
• Satisfied customers
• Increased Social media usage
• Increase sales
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Crystal light final Project

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Crystal light final Project

  1. 1. Crystal Light by Kraft Foods
  2. 2. The Plan Strengths • Low in calories • Great tasting • Eco-friendly • portable Goals • To create campaigns to increase sales • Increase social media usage
  3. 3. Social Media Campaign Proposal • Create a diet called “Show me the Light” • Use online website to house the campaign • OBJECTIVE: Gain Brand Loyalty
  4. 4. Show me the Light • New diet sponsored by Crystal Light • Dieters can track progress online • Must substitute other beverages for crystal Light products • Given three free months worth of Crystal Light Products. • Biggest Losers will win a prize of a two year gym membership along with a free Ipod
  5. 5. Social Media Tools • Facebook • Twitter • Adwords
  6. 6. Blogs, Blogs, Blogs On the Blog… • Ask questions • Success stories • Tips for dieting • How Crystal Light has worked for you!
  7. 7. Show me the PARTY • Who: Crystal Light • What: Show me the Light • Where: NYC • Why: To Promote Crystal Light’s brand new Campaign • When: Summer 2011
  8. 8. How This Campaign Will Benefit Crystal Light • It is out hope that once the 3 month free trial period is over sales will increase • We hope that social media outlets will increase in advertising for Crystal Light
  9. 9. Show me the Light Budget Social Media Advertising Free Product Prizes Advertisments on Blog Launch Party
  10. 10. The Final Product • Satisfied customers • Increased Social media usage • Increase sales

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