2. Background
• Jesse and Steve (Best Friends)
• “The Great Idea”
• Test the Christmas market
• JonCo Industries
• Strong Sales
3. Why?
• Badgers help out other Badgers
• Product/Industry that is booming
• Working with passionate founders
• WE are passionate
• Company is scaling; potential for large growth
4. OKR 1: Increase sales
Key Results
• Grow to 100 sales/day
• Increase site visits by 30% each week
• Use adwords to draw more traffic to website
(i.e.: “Father’s Day gifts”)
• Link social media platforms to website
5. OKR 2: Increase marketing efforts
through social media
Key Results
• Launch Beer Cap Maps accounts on Pinterest and
Instagram to target family/friends of craft beer
lovers
• Gain 55% more followers (650 likes) on Facebook
• Start a campaign where purchasers post progress
of map completion using #BeerCapMaps
• Achieve 25% customer review rate on Facebook
• Get recognized in 5 relevant publications (blogs,
magazines, websites, etc.)
6. OKR 3: Explore the profitability of
achieving new outlets
Key Results
• Reach out to at least 10 local craft beer breweries
about buying and displaying a Beer Cap Map
• Have 3 local breweries buy a Beer Cap Map and
post about it on their social media accounts
• Contact 10-15 restaurants about custom maps for
their facility
• Have 3 local restaurants buy a Beer Cap Map and
post about it on their social media accounts
