Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Social Media in B2B Companies
1. Social Media in B2B
Companies
Harri Lakkala - Intosome
Marko Sykkö - Promener
2. Harri Lakkala
• Expert on social media and
innovations
• 6 years of experience with social
media in enterprise context
• Introduced blogs and wikis to
Nokia Ltd
• Plenty of experience on coaching
teams, enhancing business
processes, internal consulting
• Nokia Innovation Award -05,
Nokia Quality Award -08
3. Marko Sykkö
• Social Media and Marketing
professional
• Background in marketing
communications and media, with
11 years of experience
• Created internal social media
utilization in Nokia
• Experience about Change
Management in large
organizations
26. Twitter
Facebook YouTube
Press Enterprise LinkedIn
Radio, TV Blog
Web
27. The media by functions
Marketing,
Visibility
customer service
Forum
Enterprise
Expertise, Collaboration, Open
thought leadership innovation Closed
Forum
Secret
93. Pick tools according
to goals
Social Social
Company
media media
strategy
strategy tools
94. Strategy creation
Audience Consider the target group
What are you trying to
Objectives
achieve?
How will you get to the
Roadmap
target state?
What services and tools
Technology
to use?
98. Improving productivity
Automation Enabling collaboration and participation
Web 2.0 tools
and approaches
Traditional
IT systems
2009 Ref: The McKinsey Quarterly -
Six ways to make Web 2.0 work
99. 69% of companies have
gained measurable benefits
McKinsey study in 2009
- 1700 companies surveyed