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15 B2B Companies Who Poach Their Competitors Branded Keywords
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
15 B2B Companies Who Poach Their Competitors Branded Keywords
1.
15 B2B COMPANIES THAT “POACH” THEIR
COMPETITORS BRANDED KEYWORDS
Will Marlow Agency
2.
B2B AdWords Ads
Poaching Branded Keywords
Founded in 2011
Facebook Ad Specialists
Google AdWords Premier Partner (2x) Search & Display
Bing & Yahoo Accredited
Google Analytics Certified
Specialize in data-driven marketing for organizations
Will Marlow Agency
3.
B2B AdWords Ads
Poaching Branded Keywords
What follows is a slide-by-slide list of examples of B2B
companies who are targeting their competitors branded
trademarks – in other words, they’re trying to “poach”
leads from their competitors.
This is often good strategy, especially in the following
circumstances:
Your competitor has high name recognition + low
customer loyalty
Your product has a compelling advantage that’s
easy to communicate (cheaper, better, etc.)
Your customer is in the middle of a PR crisis of
some kind
Presentation
4.
B2B AdWords Ads
Poaching Branded Keywords
Each slide presents ads highlighted in blue that show
an ad being targeted at a competitor’s branded
keyword.
You may refer to this slide deck for inspiration in
creating your own “poaching” strategy.
The companies that follow are:
• Marketo, Oracle, Qlik, Insperity, Zero,
RingCentral, Hatchbuck, Lifesize, MakeOffices,
Regus, Uber, DaVinci Virtual, Adobe,
BigCommerce.
Presentation