How to Master B2B Social Media Marketing

27,248 views

Published on

Published in: Business, Technology
12 Comments
72 Likes
Statistics
Notes
  • Good info in here. I'd recommend tools such as www.replyup.com (Gmail plugin to send friendly follow-up emails) and Rapportive (verifying email) among some of the marketing strategies. Does anyone have any other B2B tools they'd recommend?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • My takeaways were a B2B company could leverage social media to increase reach/awareness, and in addition social media can be used to amplify 'offline' parts of the marketing mix. I wished for a more sophisticated measurement technique than first/last.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Welcome to__militarylover.c o m__A place to meet military singles and admirers in the world!You can find friendship, love, romance, marriage or even more.Sign up is totally free,It's the best time to join now,have a try,you will love it.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • '60% of the sales cycle is over before a buyer talks to your salesperson.'

    BULL!!! There is no such thing as the 'sales process'. There is only a 'customer buying process' and until the selling and marketing organization understand that the better off we'll be.

    We may be, and I mean MAY BE able to slow down or accelerate the buying process, or to have the buyer revisit some of their steps, but it's highly unlikely that any buyer will want to follow someone's 'selling process'.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Social media is by far one of the most powerful ways to generate an income online for sure. I found this out from www.freedom-agency-online.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
27,248
On SlideShare
0
From Embeds
0
Number of Embeds
5,447
Actions
Shares
0
Downloads
1,234
Comments
12
Likes
72
Embeds 0
No embeds

No notes for slide
  • Connect to milk and pour glass
  • How to Master B2B Social Media Marketing

    1. Mastering B2B Social Media
    2. I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar
    3. I’m BrianCohen. I’m Jeff Halligan.Nice to meet you. Nice to meet you. @JeffreyLCohen
    4. I’m Brian Halligan.We wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2
    5. #B2BSM
    6. Your opportunityto shine
    7. 60% of the salescycle is over –before a buyer talks to your salesperson. 91! CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
    8. B2B>B2C
    9. Relationshipbased sales
    10. Already havethe expertise
    11. Clear customerPersonas
    12. People toPeople
    13. Closed MillionsIn Sales FromOnline LeadsROI – 2800%!
    14. #B2BSM
    15. B2B MythsBusted
    16. “ Marketing is an asset NOT an expense.@KippBodnar ” Tweet This! #B2BSM
    17. B2B SOCIALMEDIA ISABOUT REACHBUILDING
    18. The Social Web Rewards Reach
    19. “ B2B companies should obsess about building reach as much or MORE than B2C companies.@JeffreyLCohen ” Tweet This! #B2BSM
    20. Social reach isthe newword-of-mouthreferral engine
    21. Share lots oflinks
    22. BITLY, 9/2011The shelf life of a social media link is 3 hours.
    23. THE Links to company blog posts 10-4-1 Links to third- party articles Link to a company landing page RULE
    24. B2B SOCIALMEDIA ISABOUT SELLING
    25. “ Your goal shouldnt be to buy leads. Your goal should be to buy customers.@KippBodnar ” Tweet This! #B2BSM
    26. 73% of CEOs don’t believe marketersdrive revenue. 91! FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
    27. Leads fixthe problem
    28. How Social Media Leads Happen 1 Tweet Landing Page Form Lead Like Blog Landing Post CTA Page Product Landing +1 Page CTA Page
    29. DedicatedMonitoring http://www.flickr.com/photos/giara/2211500258
    30. Place CTAsEverywhere
    31. Improveand Iterate
    32. #B2BSM
    33. B2B SOCIALMEDIA HASCLEAR ROI
    34. “ If you can’t count it, why do it?@KippBodnar ” Tweet This! #B2BSM
    35. Math Ahead
    36. TLV-COCA = ROI (%) COCA
    37. Total LifetimeValue
    38. Cost of CustomerAcquisition
    39. First- Vs. Last-Action Attribution Last-Action Attribution: Attends Buys Clicks on a Sales Call Product PPC AdLooks atProduct Page First-Action Signs Up For Reads Blog Attribution: Webinar Post User Clicks Link on Twitter
    40. 10K-3K = 233% 3K
    41. B2B SOCIALMEDIA ISONLY ONE PIECE
    42. “ Social media amplifies the effectiveness of offline marketing. It doesn’t replace it.@JeffreyLCohen ” Tweet This! #B2BSM
    43. Trade showsare social too
    44. GOAL:Use Social Media ToPromote OfflineEvents
    45. 5,000 T-Shirts
    46. RESULT:235% Increase inevent ticketsdistributed and 95%redeemed
    47. THE BEST TIMEEVERFORMARKETERS
    48. “ Master B2B Social Media with reach, lead gen, data and integration with offline activities.@KippBodnar ” Tweet This! #B2BSM
    49. The Potof Gold http://www.flickr.com/photos/tao_zhyn/442965594/
    50. Prove the CEO Wrong
    51. You’re theStar
    52. THANK YOU
    53. I’m Brian Halligan.We wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2

    ×