The document describes the process of creating a digipak promotion poster in Photoshop. Key steps include: 1) Importing an image from Google and adjusting its levels to blend with the background layer. 2) Using the eraser tool to remove a watermark from the image. 3) Duplicating layers from a digipak front cover file to maintain consistency. 4) Adding text with the song and band details, repositioning elements for emphasis. 5) Taking a screenshot of the front cover to feature on the promotion poster.

1. To make my digipak promotion poster, I
have taken this image from Google
images and made it a separate layer from
the background layer. I then went to
IMAGE>> ADJUSTMENTS>> LEVELS to
make the white background of the image
grey so that it would blend in with the
first layer.
To do this, under the output levels, I
dragged the white slider closer to the
middle and the black slider to where it
needed to be so that the background
turned the right shade of grey.
I then selected the eraser tool to erase
the watermark on the image. I changed
the eraser size so that I could easily get
rid of the watermark without erasing the
parts of the image that I needed.

2. I needed to make a link between the
digipak front cover and the digipak
promotion poster so I opened up my
digipak front cover on photoshop and
selected layer 3 first, right clicked and
selected the ‘duplicate layer’ option
and changed the destination to my
digipak promotion poster so that it
would be duplicated there.
I did the same with layer 4 so that the
image of the tree would have the
same appearance on the digipak
promotion poster.
I decided to duplicate the werewolf as
well because I had the idea to place
the wolf kneeling upon the woman’s
hand, implying he is kneeling down
and surrendering to Red Riding Hood
as shown in our music video.

3. I placed the tree above the wolf and Red Riding Hood because it links back to
where the fairy tale is originally based.

4. I then added text to state what the song was called and who that band is with two
lines of lyrics vaguely explaining the nature of the artistic decisions made within the
digipak promotion picture. I have removed the dark red silhouetted tree because I
felt there needs to be more emphasis on the text rather than the image because I
think a brighter red suited the colour scheme better and I thought the brighter
colours should be focused on the text.

5. This screen shot shows the process of my decision to change where the red text is
positioned. I referenced the alignment of the Rihanna ‘s Digipak promo which you
will see in my final product.
I then took a screen shot of my front cover and made it into a jpeg so that I could
feature it on my digipak promo.

6. This is the final product. I have moved all of the text that promotes and gives information
about the digipak to the bottom and I have kept the main image with a memorable line
from the song at the top left of the page which is very similar to the Digipak that
promotes Rihanna’s ‘Loud’ which came out November 16, 20. I also made sure that the
text that is at the bottom of the page contrasted the black background so they catch the
reader’s attention.