A brief presentation looking at a specific market segment for a small technology consulting firm that supports the recommendation to actively target that market.

1. Market Research:
Healthcare

2. Should NSR focus their
marketing campaign on
the healthcare industry or
target all SMBs?

3. Recommendation:
NSR should target the
healthcare industry.

4. Reason #1
Clinics are increasing IT spend.
Reason #2
Practices require assistance.
Reason #3
NSR can leverage expertise.

5. Increased IT spend
Pricing pressures and government
regulations driving change.

6. Practices must become
more efficient.
Investment in long-term, cost-saving
technologies is a must.

7. Technology strategy is central to the
success of healthcare organizations.
ROI per $100 Spent
350
300
250
200
150
100
50
0
Cost Benefits
From 1980 to 2000
(Erik Swain, MEDTAP International)

8. Spending is projected to increase to
over 5% of revenues.
6
5
Infrastructure
4
HIPAA
3
Practice
2 Management
EMR
1
0
2003 2005 2007 2009
Dates
(Source)

9. Practices require assistance
Practice managers are relying on
outsourced support.

10. “Technology is transforming
healthcare, helping us improve
lives and reduce spending.”
Pamela Bailey, President, AdvaMED

11. Compliance
Bush Administration is pushing
for standardized EMR system
within 10 years.

12. Limited internal resources
Internal IT staff is not cost-effective,
but technologies are too complex to
implement alone.

13. NSR can leverage expertise
Limited competition and large experience
curve.

14. Experience Curve
Lower overall costs and higher
quality service.

15. Existing Partnerships
Single source for integrated
solutions and support.

16. Limited competition
Specialized knowledge, experience,
and reputation create a large barrier to
entry.