1. For the first part of the ancillary
products for the promotional
package for a new film, I will be
analysing posters from different
films in order to make our own for
our own film.

2. Secondly analysing Fish Tank poster.
Firstly colours used in this poster are
mainly pink and blue connotating that
there is a male and female character
involved. The ripped shreds of
wallpaper show us the powder pink
colour underneath suggesting that the
girl in the poster is a child on the
inside and is covered up by this bland
exterior that she has to be.
The colour of baby blue may connote that
there is a male influence, the use of
using baby colours may suggest that
there is a young theme addressed.
Also the rips in the wallpaper also signifies
violence, bad behavior and could even
by symbolise the girls suffering as nail
scratches are apparent in the walls.

3. The love heart shown in the bottom corner
gives an idea of ‘romance’ theme, along
with a young teen girl in the poster gives
the impression that it has a teenage
romance as a theme within the film. But
the heart is not completely coloured in
showing an absence of love. Also again
shown in the colour pink showing that the
girl is more likely to have drawn this.
The wall completely contradicts the girls
appearance which could signify that
beneath the surface this young teen is
secretly trapped within the walls of her
troubled home. Following on from this this
could be the reason she is staring out the
window, like she is a goldfish within the
fish tank therefore relating to the title, like
she is a fish trapped in the tank.

4. The Mise-en-scene of the costume here
can connotate her style as her large
hoop earrings and gold
necklace, signifies that she may be
classed as a ‘chav’ as the way she is in
costume meets the conventions of this
stereotypically.
Her make-up seems to be in a perfect
condition showing that she takes pride
in how she looks, which I believe
suggests again she is ‘chavy’ as you
would never see a chav in the street
without make up.
Her top which is short and shown to be a
simple material suggests her economic
class (lower) this is again backed up by
the wallpaper being ripped and
broken.

5. Fonts, they use a contemporary font
for the title, to promote how the
movie is set in a modern day era.
Written in a rich blue which may
suggest the feeling of sad and
negative emotions felt by the
teenager through out the film.
The dominant primary focus of the
poster is the title ‘FISH TANK’ as it
is in the centre of the poster and
is matched at an eye line view of
the actress. This may intrigue the
target audience of a British social
realism film, further emphasising
both a separation of british
society and establishing the genre.

6. The film has been awarded a
variety of awards from
independent film
festivals, including Cannes
and Edingborough. This will
appeal to the target
audience as it exemplifies
the ideology of cultural
diversity.
The film poster has been
reviewed by various
newspapers including the
Guardian and magazines
such as Total film.