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Digipak research 2
1.
2. The cover of this digipak represents Katy Perry well as its
very feminine. The cover is taken from her music video,
‘California girls’. The clouds are oink and fluffy and shows
a fantasy land, just like in her music video it’s a fantasy
candy land. The image is almost sexual as she is naked but
is covered by the fluffy clouds.
The colour pink is very stereotypical to the pop genre and
is used a lot throughout the digipak, this creates a brand
identity for Katy, and the colour pink usually is a
stereotypical representative of girls and being feminine.
The font of this cover is very much like candy which
reinstates the music behind the album. The swirly texts
reminds me of sweets, and the ‘teenage dream’, is
coloured like a piece of candy. Referencing back to this
sweet, sort of mystical land a lot. It’s very fun and
Feminine. Her pose is slightly sultry the way she’s posing
but because of Katy’s intended audience it’s seen in a
slightly different way.
3.
4. The writing follows the idea of candy and
the ‘o’s are replaced with candy this
really emphasises the fact that its all
about a candy dream.
The font of the text is fun and looks
energetic, the album looks like it has
been created for a teenage girl. The
colours add emphasis on this as it’s set up
very stereotypical for a girl.
The back piece contains a barcode which
is crucial for selling. Down the bottom is
all the information about producers and
copyright, it’s essential to have copyright
if not someone could just copy you and it
wouldn’t be an original piece.
The background of the fluffy clouds has
been displayed on each piece, it flows
throughout the digipak and creates one
piece that all works together.
