2. RHIANNAS DIGIPAK
Firstly, I looked at Rihanna's 'Loud' digipak. This one is very different to the previous one I looked at as it takes on a
more simplistic approach. At this time, Rhianna has red hair and this is reflective in the colour scheme of the whole
digipak from her red lips to the red roses that surround her in some of the images. The album looks very feminine and
roses connote femininity which suggests that the artist herself is feminine and that the majority of her target audience is
as well.
Unlike the previous digipak where each side has a different image of purpose, the three 'inner' sides of this digipak
make up one big image of Rihanna. There isn't a vast amount of text on the actual digipak other than the track listing on
the back. However there is a leaflet inside with the lyrics to the songs on the album, along with a small note from
Rihanna thanking her fans for buying it, making it more personal. The actual images of Rihanna are very dominating
over the digipak and one of her tattoos, 'rebelle fleur' is present in the main image. This tattoo illustrates that Rihanna,
although trying to be feminine, isn't always as good as she looks.
The CD's that are inside are covered entirely with an image of a rose with a different opacity level to the rest of the
images, making it look faded. However, it shows continuity with the floral theme of the whole digipak and adds to the
colour scheme which is quite simply red and pink with small amounts green and white appearing on some of the other
images.
3. KATY PERRY’S DIGIPAK
The second, and final digipak that I looked at was Katy Perry's 'Teenage dream'. Straight away the style of the artists and
her music is shown through the colours and general theme of the digipak. The two CD's in the pack have been designed to
look like two sweets, making the idea fun and interesting. This theme is likely to appeal to Katy's younger audience as well
as stereotypically representing music from the pop genre. The theme of 'sweets' is also illustrated through the track listing on
the back as some of the letters have been made into sweets similar to the pattern of the CD on the right. They are also in red
to stand out from the background, corresponding the names of the various writers and producers in blue below.
The main image of Katy, laying on a cotton candy cloud is quite suggestive but playful at the same time. It creates an
imaginative tone to the album and comes across in the artists personality. Although this level of nudity normally wouldn't be
viewed as acceptable, the contrast with the fluffy pink clouds make it seem somewhat innocent rather that provocative. The
main content of the digipak is image based, similar to the one previous, to promote Katy's eccentric style but there is a leaflet
inside containing lyrics and a personal note to her fans as is conventional throughout all three of the digipaks.
In various images on the other side of the digipak, Katy is seen wearing a cupcake holder and posing in the style of Marilyn
Monroe. Katy's hair and makeup are very dramatic and she looks almost like a pin-up girl in her appearance and with her
poses. She accessories with a sweetie necklace and crown, signifying that she is the 'queen' of pop and her overall look
makes her appear fun and carefree to her audience.
