Headoo est une selfie-plateforme de Picture Marketing qui permet de capter des instants mémorables dans le monde réel, et de les connecter instantanément au monde digital.

1. THE SELFIE-PLATFORM

2. Today
Consumers are more and more connected, well-informed and demanding.
At the same time, picture-sharing has never been so actual.
How to connect with these consumers ?
discover
the selfie-platform

3. A solution that feed all your marketing tools
e-commerce
unique platform
social media
IN-STORE
SCREENS

4. Measure your ROI and analyse your digital impact

5. Headoo Platform -Technology
Headoo is Picture Marketing platform that enables brands to make their
customers live unique and interactive experiences
User-generated
content gallery
Posts on social
networks via the
platform
notification by
email
selfie of users taken and sent
to a specific email address
then reception of a confirmation
email
Reception on Headoo Platform
5
Tracking
and statistics

6. Picture Marketing platform
Content production
-
Sent by email
Social networks
-
Headoo
Dashboard
Download your
photo
www.headoo.com
Completely
Rich content &
Responsive
Private &
Natural
Tracking
personalized
viral marketing
Design
secured access
No friction Publications
of digital impact

7. Features of the Headoo platform

8. User experience - Smartphonography
1 2 3
The users take a photo
with their smartphone
they send it to a specific
email adress
ex: photocontest@lacoste.fr
✓
No app,
No download
No login
they receive a
confirmation email
with a link to access their
photo on the platform

9. Brand content - Customization
By clicking on the link (on the email received), the user will be redirected to your branded Headoo platform.
Customize the platform with your URL, logos, watermarking, banners, etc.
Similarly, personalize the messages shared on the social networks with the pictures
Entirely developed in responsive design, the Headoo platform
positively integrates your digital communication !

10. Brand content - e-shop sales
Re-direct your captive consumers to your e-shop,
with static content or dynamic content : display an ad linked with the item tried in store for instance

11. Collect relevant data
To receive their pictures, the consumers will give you valid email addresses
Increase the data collection with a personalized opt-in box :
Collect informations that you find relevant (age, name, area code, feedback on the service/event).
Get to know your consumers better and build sustainable relationships

12. Exclusive picture database
You lack of images to communicate on your website or fan page?
Use the opt-in box and ask your users for the rights to integrate their images
in your communication tools
Enjoy your new picture database without legal issues !
✓
Opt-in

13. Digital word-of-mouth
70% of users
share their
photo on
average
the user friends of the user
✓
Images rights
93% of your fans don’t consult your facebook brand page.
A post made by an individual is 4X more viewed than a post from a brand on facebook.
Headoo solution provides earned media for your brand : a digital and sponsored word-of-mouth on social media

14. Gamification
Create all kinds of games and contests
and discover Headoo platform’s huge potential
Create contests with high adoption and participation rates, without bearing the costs of developing your
own mobile apps
- Highest number of likes on Facebook
- Highest number of retweet
- Highest number of votes for the best picture via the platform
- DOOH : possibility to display the selfies on big screens : stadiums, malls…

15. Boost your ROI with Headoo’s statistics
Measure the impact your the operation on social networks: numbers of shared pictures, likes,
comments, displays, unique views..
Track the pictures in real time
Identify the most popular customers as they become your brand ambassadors
Evaluate your Return On Investment

16. Our clients like to have results

17. Longchamp - Le pliage anniversary
Context
create content and engage consumers all over the
world for the Pliage 20th anniversary
Brand activation on the web
take a selfie with your Le pliage bag and you will
have the chance to be displayed on the
Longchamp website !
Brand activation in-store
Private events with connected photocalls in
different cities : Taipei, Singapore, Stuttgart,
London, Francfort

18. Longchamp - Le pliage anniversary
Aim : engage Longchamp customers all over the world
Customers were invited to send their photo with their bag and tell the story of their bag…
Send us your photo at selfie.en@longchamp.photo

19. Longchamp - Le pliage anniversary
Confirmation email
Tell us your story
access the gallery

20. Longchamp - Le pliage anniversary
…to be displayed on the Longchamp website
Photo
Text

21. Paris Design Week
Context
create a fun experience during a
main event in Paris and engage
attendees with the Sego brand
Brand activation
a photo contest invited attendees
to share their selfie on instagram
and twitter to win a customised
sego chair

22. Paris Design Week
the platform automatically comment your selfie
redirection

23. Headoo won the Autobiz Internet Award 2014
in the « Client - Partner » category

24. Interested?
Contact the Headoo team
Paris
8 rue de l’Isly
75008 Paris
+331 44 69 23 05
London
1-3 Rivington street
London EC2A 3DT
+44 2077 29 70 11