Baby G Presentation 12 05 10


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  • “Community”
  • Lifestyle oriented (Top Shop / Izzue)
  • Blog integration
  • Online media CTR down
  • Baby G Presentation 12 05 10

    1. 1. Social media for Baby-G<br />By<br />Digithais Network linked by isobar<br />
    2. 2. Objectives<br />To create brand awareness thru social media. <br />To recruit the targets and create Baby-G community in our social network in order to build long term relationshipwhile support the sales of Baby-G.<br />
    3. 3. Our challenges in social media <br />WHERE we create our community? <br />WHY the targets should attend in our community?<br />HOW we approach them? <br />WHAT the brand will get from social media?<br />WHEN we know what we need to do in our social media campaign? <br />
    4. 4. WHERE we create our community? <br />
    5. 5. WHERE we create our community? Total social media for the brand<br />Set up local landing page with blog feature (control branded contents) as a main gateway to our social network. <br />Using Existing Facebook Fan page as the main social media platform with the upgraded contents and features.<br />While synergize the social media into our Fan Page. <br />Thailand page + blog<br />Existing Facebook users in Thailand 3.21 million users<br />
    6. 6. WHERE we create our community? Single platform for our brand in the social media presence. <br /><ul><li>Wall conversation initiation
    7. 7. YouTube channels for video contents
    8. 8. Twitter for support the hard core Twitter users
    9. 9. Events feature for RSVP and events archives
    10. 10. Discussions the sponsored area for interaction with others
    11. 11. Campaign page to support existing marketing campaign – or blog page by pulling the page from our landing page</li></ul>Blog<br />Area<br />* While the landing page is all about our products and it will be a reliable gateway to our social network <br />
    12. 12. WHERE we create our community? Leverage worldwide video contents to create the purchase intention.<br />On<br />Optimize our videos in order to get benefits from SEARCH<br /><ul><li> Review (from global or local initiatives)
    13. 13. Technology
    14. 14. Exclusive video
    15. 15. Etc. </li></li></ul><li>WHY the targets should attend in our community?<br />
    16. 16. WHY the targets should attend in our community?Giving them the value that they can’t reject!!<br />Get something Special & Exclusive (e.g. content, exclusive products and etc.)<br />Join exclusive promotion campaign that simple and easy to win<br />Sharing and interact with the fans who have the same interest <br />Brand sponsored events<br />Etc. <br />
    17. 17. HOW we approach them? <br />
    18. 18. HOW we approach them? Total communication integration<br />Online affiliate<br />Advertising / PR<br />Integrate PR & call to action with corporate advertising / or even using our branches (POP) in communication<br />Using online affiliate such as Street Wears / Fashion / Lifestyle websites by sponsoring our products / contents<br />Online media<br />Using online media (PR release) instead of banner in order to maximize our investment<br />Online CRM<br />Communicate directly to all customers’ database or we can set the campaign such as Friends Get Friends<br />Social media<br />Using Earned media to get targets intentions (e.g. Web board, and etc.) and also the KOL in social media Facebook / bloggers. <br />While we can have some activation in our social network<br />
    19. 19. HOW we approach them? Using innovative call to action in all communication<br />Using Facebook screenshot in communicating to our targets and drive them to our Facebook Fan page <br /><ul><li> TV Scoop
    20. 20. PR
    21. 21. POP / POSM
    22. 22. Print ad
    23. 23. Warranty card
    24. 24. Etc.</li></li></ul><li>HOW we approach them? Using sponsored contents or products to approach for online PR<br />
    25. 25. HOW we approach them? Online advertorial – (Men section)<br />1 month<br />1 week<br />Content highlight at Men index page<br />2 position within 2 weeks<br />* While we can utilize the online celeb from their network<br />
    26. 26. While we can utilize the online celeb in Mthai network for our fashion shooting<br />Example of Fashion <br /><br /><br /><br />
    27. 27. HOW we approach them? Online advertorial – (Women Section)<br />
    28. 28. AdvertorialWebsite : (Women Section)<br />
    29. 29. HOW we approach them?<br />Leverage the Facebook of our celebrities. <br />
    30. 30. HOW we approach them?<br />Key opinion leader about street ware & fashion in Facebook<br />URL :<br />Profile<br />Name:Mranut<br />Interesting : DJ, VJ, Read, Movie, BBQ...<br />Contact<br />E-mail :<br />Cell Phone: 081 700 2137<br />Friend : 592 persons<br />The Reason<br />He has his style that difference form other and he also be DJ <br />
    31. 31.<br />URL :<br />Profile<br />Name: Cutto (Lipta)<br />Occupation : Singer<br />Contact  <br />Website :<br /><br />Friend : 2,324 persons<br />The Reason<br />Because of he is singer. He has many fan club in Thailand that follow his Facebook page. And he also update his status<br />
    32. 32. HOW we approach them? Engage them with our social network activities<br />Become a fan and get chance to win special gift from Baby-G<br />Suggest friends <br />Photo competitions with voting <br />Show collection / Street wears lifestyle <br />Your Baby-G<br />Mobile coupon<br />Find your style (test with Baby-G result and discount coupon)<br />Fans’ inputs about their fashion tips and etc. <br />Etc.<br />
    33. 33. WHAT the brand will get from social media?<br />
    34. 34. WHAT the brand will get from social media?<br />Customer Database – 100% active with real engaging<br />Effective communication channels & WOM<br />Customer feedback & product reviews<br />Drive customer from online to retail <br />Sales <br />
    35. 35. Summary<br />Purchase intention <br />& <br />sales<br />Awareness & interest<br />Engagement <br />& <br />relationship<br />Media / PR / CRM<br />Event RSVP<br />Join activities<br />Fan page<br />+<br />Mobile coupon<br />Official & Celeb blogs<br />Limited edition sales<br /><ul><li> Official branded contents
    36. 36. Celeb blogs
    37. 37. Trade area</li></ul>Brand interaction<br />
    38. 38. WHEN we know what we need to do in our social media campaign? <br />
    39. 39. WHEN we know what we need to do in our social media campaign? – Campaign schedule <br />
    40. 40. Cost estimate<br />Production - Set up Platform 80,000 baht <br />Facebook Account<br />Twitter Account <br />Youtube Account<br />WordpressAccount <br />Graphic layout and design<br />Facebook<br />Landing page<br />Baby-G Lifestyle (Feeding from Blog Content)<br />Marketplace<br />News & Event<br />Facebookbanner ad<br />Twitter<br />Landing page<br />Wordpress<br />Landing page<br />About Us (Quest Editors)<br />2 Banner<br />Maintenance campaign (Jun 09- Jan 10) - 15,000 baht/month 90,000 baht<br />Facebook / Twitter / YouTube / Landing page / Wordpress<br />Monitoring Posting & Comments<br />News and events <br />Article updates<br />
    41. 41. Thank you<br />