Facebook vs YouTube (Management Information System)
1.
2. It is a set of techniques and technologies used
to promote brands, products and services to
consumers over a range of online channels.
People are spending more and more time online
carrying out a range of tasks, including
shopping, searching for information, reading
news, watching videos, using e-mail, booking
holidays, and using social media.
3. More cost effective
Easier to track and measure progress
Larger demographic reach
Higher engagement compared to traditional
marketing
Catering to mobile customers
Lack of face-to-face interaction
Can be obtrusive
Time commitment to manage it professionally
May not be suitable for your product
5. • Brand awareness
• Drive website traffic
• Targeted advertising
• Generate business leads
• Customer service and
feedback
• Monitor and improve
Time and resources:
Skills:
Budget:
Negative feedback
6. Types of Facebook advertising
promoted posts - pay for your post to reach a wider audience
Stories - vertical full-screen ads
page like - encourage users to like your Facebook page
clicks to website - push traffic to your website
click to website videos - use video content to push traffic to your website
website conversion - encourage users to take an action on your site such as sign-up for
your newsletter
app installs - link directly to the app store
app engagement - link to a specific part of your app such as a purchase page
playable - interactive app previews
local awareness - focus targeting users near your business location
video views and slideshows - a visually engaging way to communicate your message
carousel ads - advertise multiple products or promotions at once or highlight multiple
aspects of a single product
7. Facebook Video Views Case Study
Tomcat
Gearing up for Halloween in 2016, Tomcat, a rodent extermination company, wanted to
experiment with a puppet-filled, horror-themed, live video event. The narrative, which was
created in part by their marketing agency, told the story of a few oblivious teenage mice that
were vacationing in a haunted cabin in the woods. At peak points of the story, audiences were
asked to use the comments to choose which mouse puppet would die next or how they would
die.
Prior to the video event, Tomcat also rolled out movie posters with the event date, an image
mouse puppets, and a headline saying, "Spoiler: They all die!“
Results
It turns out that a lot of people enjoy killing rodents. The live video got over 2.3 million
unique views, and 21% of them actively participated. As an added bonus, the video also
boosted Tomcat's Facebook fanbase by 58% and earned them a Cyber Lion at the 2017 Cannes
Lions awards.
10. Captures audience attention
Strengthens your sales pitch
Free to use
Gives you the opportunity to earn money through
your videos
Easy to use
An easy way to share information
Backlinks are generated
Everything is public
Many rules
The different branding can actually confuse customers.
You have very little control over the actual presentation of your
videos
Related videos that have the same tags as your own aren’t
always content related
You’ve got to market your videos in order for them to be seen
Negative reviews can damage a business reputation
11. Case study for success YouTube advertisement
Flipkart kicked off its “India Ka Fashion Capital”
campaign with a bang: the brand complemented its
TV spot with a variety of YouTube ads to maximize
its reach while running search and dynamic display
ads in support. This ensured that Flipkart Fashion
would be visible to consumers across multiple
touchpoints, and using audience insights garnered in
the first two weeks helped the brand hone its
messaging to be more relevant at each stage of the
journey
12. Top 5 YouTube Influencers who have established Personal Empires:
PewDiePie Kids Diana Show
Like Nastya Vlad and Niki
KondZilla
13. Conclusion
Facebook and YouTube Marketing is very important for specialists in digital
marketing. Both digital platforms are given marketers in a perfect business
opportunity for digital marketing. The digital marketing team and the
marketing department are no different. The following details should assist
digital marketers in recognizing the benefits and drawbacks of digital
marketing.
Thank Yo