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Today many companies are moving from a traditional website model to a social network design community. In order to understand company’s social network it’s important to know the primary focus of the company. During the promotional campaign, advertising for the contact information using both print and digital media means must be developed and implemented with a targeted plan. A business social network has many overall goals, which includes selling products and services while driving additional traffic to the site. Online social networks generate billions of dollar in advertising sales each year.