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Google was onto something when they realized that people would enjoy engaging with their favorite brands via live-streaming, Google Hangouts On Air channels. It wasn’t long before other companies figured out there was future in real-time video interaction and developed their own social video streaming products, like Periscope and Meerkat.
Mobile live-streaming is a hot new trend that you definitely don’t want to miss.
So what’s so great about it?
A lot - for example, adding streaming into your brand’s marketing strategy: