iShop is a tool that allows Instagram users to monetize their accounts by connecting their photos to e-commerce shopping pages. It provides a clickable gallery for users to purchase products featured in Instagram photos. The tool measures audience engagement and sales conversions to help Instagram users prove their marketing value to brands. It takes just 3 clicks for a user to purchase a product from an Instagram photo using iShop. Marketers can set up iShop using the back office dashboard to select Instagram photos, tag related products for sale, and measure their return on investment and digital impact.