Visual Content Marketing

1. Copyright © Headoo 2016 - all rights reserved
VISUAL CONTENT MARKETING
Create one-to-one relationships with your customers

2. Copyright © Headoo 2016 - all rights reserved
Observations
Because UGC is AUTHENTIC
83% of consumers trust UGC more than advertising
Why?
65% of consumers look for visual content of other consumers (UGC) on
social media before buying

3. Copyright © Headoo 2016 - all rights reserved
Some brands embrace this trend
How to use UGC automatically on brand platforms
while respecting owner’s rights?

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Headoo solutions
Visual streams
Event platform
#hashtags
Physical
devices
Social Wall
e-commerce website
F
Galerie DIM
Participez à la galerie DIM en
postant votre look avec #DIM
ou en nous proposant votre
photo
PARTICIPER
F GParticipez à la
galerie DIM en
P
Collant DIM SIGNATURE noir Plumetis
12D
mlle_poline via
« Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui
avec jupette en cuir #ootd #outfit #fashion #me #legs #home
#fwis #DIM »
SHOP NOW
Brand
content
API
Brand platforms
Headoo is the link between the visual content featuring users and brand platforms

5. Copyright © Headoo 2016 - all rights reserved
Seamless
Secured
Fluid user experience and respect for their rights
(CNIL approval)
Control
White label
A moderation tool enables you to display only the
contents matching your brand image
All Headoo solutions are 100% customizable
Headoo respects https. Servers and database are
certified, secured and are located in Europe
Dashboard
Headoo solutions

6. Copyright © Headoo 2016 - all rights reserved
The 4 Headoo pillars
CONNECT AMPLIFY CONVERT MEASURE
Create one-to-one relationships with your customers

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Connect
Headoo back office
CONNECT
MEASURE
CONVERT
AMPLIFY
The Headoo platform collects photo/videos/GIF streams from different sources:
photo booths, social photographers, connected hostesses, #hashtag on social network…
Social Photographer Smartphone
Connected hostesses Bullet Time Studio
Premium photo booths Photo booths

8. Copyright © Headoo 2016 - all rights reserved
Connect
Headoo back office - Moderation
CONNECT
AMPLIFY
MEASURE
CONVERT
The Headoo platform collects photo/videos/GIF streams from different sources:
photo booths, social photographers, connected hostesses, #hashtag on social network…

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Amplify
Benefit from word of mouth generated on social media: turn users into brand advocates. Engage them and
create one-to-one relationships.
Stars
Bloggers
Micro-
influencers
AMPLIFY
CONNECT
MEASURE
CONVERT

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Convert your prospects
Qualified
database
Re use content and data collected with the permission of their owners: emailing campaigns, use the
visual contents of your users on your Instagram account, on a store display, or on your e-commerce
site ; and convert prospects!
Brand social media
In-store display
Print
Event platform Social WallE-commerce website
F GParticipez à la
galerie DIM en
P
Collant DIM SIGNATURE noir Plumetis
12D
mlle_poline via
« Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui
avec jupette en cuir #ootd #outfit #fashion #me #legs #home
#fwis #DIM »
SHOP NOW
CONVERT
CONNECT
AMPLIFY
MEASURE

11. Copyright © Headoo 2016 - all rights reserved
Measure the digital impact of your operation
Over 70 metrics
Access to all content created
Emails collected
Likes, shares, comments
CTR
Geolocation
Facial recognition…
MEASURE
CONNECT
AMPLIFY
CONVERT

12. Copyright © Headoo 2016 - all rights reserved
Headoo solutions
Easy to implement

13. Copyright © Headoo 2016 - all rights reserved
Headoo solutions
Platform Social Wall
Visual
Commerce
iShop
Photographers, booths,
connected studio 360°…
Set mozaics of Instagram
pictures & tweets (#hashtag)
Widget with visual UGC on
your website
Let your followers buy directly
from your Instagram account

14. Copyright © Headoo 2016 - all rights reserved

15. Copyright © Headoo 2016 - all rights reserved
Mentions légales :
This presentation created by Headoo was drafted in strict confidence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution .
The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information
contained therein without the prior agreement of HEADOO .
HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation.
Copyright © Headoo 2016 - all rights reserved
Paris - London - São Paulo - Montreal
Contact the team : www.headoo.com/fr/contact