Headoo's Event English version

Connected event
Create one-to-one relationships with your customers

Copyright © Headoo 2016 - all rights reserved
Insights
4 consumer of 5
59% 46%65%
of consumers seek out user-
generated content before making
a purchase
Elon UniversityFevad Nielsen
engaged customers are
quite ready to talk
positively about the brand
around them
consumers consult social
networks before making a
purchase decision
eConsultancy
declare that the brands do not recognize them as a person

Headoo proposition

Headoo helps brand to create one-to-one relationships with their clients
…measure your digital impact!
Connect Your Event …

Festivals, concerts, corporate parties, sport, street marketing, product launches, parties ... discover all
capabilities of the platform
Headoo helps brand to create one-to-one relationships with their clients

4 Headoo Pillars

Create engaging experiences and capture moments of happiness
Headoo captures content (photos/videos/gifs) from various sources: photo booths, connected
photographers, video booths, smartphones, #hashtag shared on social media…

Your customers receive a link to access their content
Participants access their content on the platform and spontaneously share it on their social media, acting
as brand advocates.
A new audience is exposed to your brand content.

Screens and digital booths
Convert your leads
Facebook pagesWebsite
Emailing
(Qualified database)
Re-use the content and data collected: display the content on a Social Wall, create emailing
campaigns (CRM)…Redirect trafﬁc to your e-commerce website or your retail stores with dynamic
advertising banners.

Measure your return on investment
Over 70 metrics
Access all content created.
Comments and key words,
email opening rates, social media
impressions and likes, click through
rates on your advertising banners,
facial recognition, geolocation,
contests and sweepstake…

Features
Unleash the Headoo potential

Offer an unforgettable experience to your customers
Creative entertainment: select a Headoo photo animation:
Photobooth layout, light painting, creative ﬁlters, video, animated GIF, 360° bullet time…
Find out more about Headoo animations:
http://go.headoo.com/resources/public/en/presentation/headoophotoanimations.pdf

Instantly receive your access link by email
Headoo’s difference? Simplicity!
Participants only need an email address
✓ no app
✓ no download 
✓ no login

Create a one-to-one relationship with your
customer and personalize the content of the
email sent.
They will be redirected to a personal and
secure Headoo platform.
95%
average
opening rate
Instantly receive your access link by email

Your customers and their friends are exposed to your brand content
Personalize the platform to immerse your customers and their friends within your world
URL, logo, banners content (images, vouchers, etc.), social media posts, white label

A viral and native communication
1 user = 10 unique visitors to the Headoo platform and 1000 facebook displays
Up to 70% of users share the content and attract a new audience on the platform.
Photo beneficiary Friends of the beneficiary

Go further with photo contests
Increase posts on social media and create even more engagement by setting up a photo
contest. You have access to the list of most liked, commented, and shared content.
Contact winners directly.

Collect data and authorizations
As participants and their friends access the content,
Collect information and authorizations relevant to your business, by adding opt-in form:
Collect additional data on platform visitors with the opt-in !
Prénom
Obligatoire
Nom
Obligatoire
Je souhaite recevoir les bons plans Fancy Party toutes les semaines
J’accepte le règlement du jeu-concours et de faire partie de la galerie publique
Prénom
Obligatoire
Nom
Obligatoire
Je souhaite recevoir les bons plans Fancy Party
toutes les semaines
J’accepte le règlement du jeu-concours et de
faire partie de la galerie publique

Headoo develops APIs allowing you to re-use content and data automatically:
Display the photos in real time at your event.
Prior consent was granted by the opt-in
✓
First name
Obligatoire
Last name
Obligatoire
I wish to receive the weekly Fancy Party
newsletter
I agree to the terms and conditions of the
photo contest and to be part ofthe public
photo gallery.
Re-use content and data collected
please complete the following information
in order to access your pictures

or display an optimized photo gallery on your website:
Headoo API can feed content directly to your facebook page or your mobile app

Extract customer data (photo beneﬁciaries) and visitors (their friends),
to enhance your database with qualiﬁed data and create CRM campaigns.

Measure your ROI
Headoo Metrics allows you to measure the real time impact of your activation on the web.
Over 70
metrics
http://headoo.com/en/admin/dashboard/

Measure your ROI - Overview

Measure your ROI - Social media

Measure your ROI - Emails campaign

Measure your ROI - Opt-in and behavior

Measure your ROI - Photo contest capabilities

Measure your ROI - Data room

Why chosing Headoo ?
Easy setup

Fill in our online
check-list with your graphic
elements
Approval
1 2 3
✓
How to create your platform?
Receive a shooting test to
access your platform

12 reasons to choose Headoo
Seamless solutions
No app to download, no login to enter on a
device that isn’t yours, no Facebook/Twitter
connect issues.
In case of internet disruptions
Contents and emails are saved on the device and
sent as soon as the internet connexion is back.
Delivery rate
98% average delivery rate and real
time access to the content.
Respect of your graphic identity
Headoo solutions are entirely customizable:
background, header, footer, banners and
responsive design.
Headoo can be connected to any device
The Headoo platform hosts content
produced by various animations: social
photographers, photo booths,
smartphones, tablets, 360° bullet time,
ﬂip book, QR codes, RFID, green screen,
light painting…
White label
Headoo doesn’t appear: customize
your domain name, sender email,
Twitter cards ID, Facebook apps...
✓

Data collection prior to photo access
Data collection + authorizations at the
right moment (when the user is
accessing his content form his own
device)
Secure links and CNIL certification
The Headoo platform uses private and secure access
links respecting the https protocol. Servers and
databases are certified, secure and located in
Europe.
The platform is accredited by the CNIL (National
Commission on Informatics and Liberty) and respects
the users image rights and data protection.
International platform
Supports several languages
and adapts the content to
browsers default settings.
Headoo Metrics
Over 70 metrics available to measure your ROI:
comments and key words, email opening
rates, social media impressions and likes, click
through rates on your advertising banners,
facial recognition, geolocation, contests and
sweepstakes…
Tailored solutions
Benefit from a skilled team of developpers and engineers
to create unique experiences: micro-websites,
sweepstakes, photo apps, API’s and interactive
installations on demand
Synchronisation
Connect Headoo API to other systems
and feed your marketing tools.
12 reasons to choose Headoo

Copyright © Headoo 2016 - all rights reservedCopyright © Headoo 2016 - all rights reserved
Paris - London - New-York
Contact us : http://headoo.com/en/contact/
Terms of service:
This presentation produced by HEADOO is strictly confidential and should be used by HEADOO’s client to evaluate Headoo’s solutions and proposals.
The client is allowed to share the presentation to employees working on the project with HEADOO, aiming to evaluate the project. The client is not allowed to share directly or indirectly the
presentation or informations about the presentation to third parties without HEADOO’s approval.
HEADOO reserve the right to use, reproduce, represent and adapt this presentation.

Headoo's Event English version

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Headoo's Event English version