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Visual Marketing
1.
Copyright © Headoo
2016 - all rights reserved VISUAL CONTENT MARKETING Create one-to-one relationships with your customers
2.
Copyright © Headoo
2016 - all rights reserved Observations Because UGC is AUTHENTIC 83% of consumers trust UGC more than advertising Why? 65% of consumers look for visual content of other consumers (UGC) on social media before buying
3.
Copyright © Headoo
2016 - all rights reserved Some brands embrace this trend How to use UGC automatically on brand platforms while respecting owner’s rights?
4.
Copyright © Headoo
2016 - all rights reserved Headoo solutions Visual streams Event platform #hashtags Physical devices Social Wall e-commerce website F Galerie DIM Participez à la galerie DIM en postant votre look avec #DIM ou en nous proposant votre photo PARTICIPER F GParticipez à la galerie DIM en P Collant DIM SIGNATURE noir Plumetis 12D mlle_poline via « Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui avec jupette en cuir #ootd #outfit #fashion #me #legs #home #fwis #DIM » SHOP NOW Brand content API Brand platforms Headoo is the link between the visual content featuring users and brand platforms
5.
Copyright © Headoo
2016 - all rights reserved Seamless Secured Fluid user experience and respect for their rights (CNIL approval) Control White label A moderation tool enables you to display only the contents matching your brand image All Headoo solutions are 100% customizable Headoo respects https. Servers and database are certified, secured and are located in Europe Dashboard Headoo solutions
6.
Copyright © Headoo
2016 - all rights reserved The 4 Headoo pillars CONNECT AMPLIFY CONVERT MEASURE Create one-to-one relationships with your customers
7.
Copyright © Headoo
2016 - all rights reserved Connect Headoo back office CONNECT MEASURE CONVERT AMPLIFY The Headoo platform collects photo/videos/GIF streams from different sources: photo booths, social photographers, connected hostesses, #hashtag on social network… Social Photographer Smartphone Connected hostesses Bullet Time Studio Premium photo booths Photo booths
8.
Copyright © Headoo
2016 - all rights reserved Connect Headoo back office - Moderation CONNECT AMPLIFY MEASURE CONVERT The Headoo platform collects photo/videos/GIF streams from different sources: photo booths, social photographers, connected hostesses, #hashtag on social network…
9.
Copyright © Headoo
2016 - all rights reserved Amplify Benefit from word of mouth generated on social media: turn users into brand advocates. Engage them and create one-to-one relationships. Stars Bloggers Micro- influencers AMPLIFY CONNECT MEASURE CONVERT
10.
Copyright © Headoo
2016 - all rights reserved Convert your prospects Qualified database Re use content and data collected with the permission of their owners: emailing campaigns, use the visual contents of your users on your Instagram account, on a store display, or on your e-commerce site ; and convert prospects! Brand social media In-store display Print Event platform Social WallE-commerce website F GParticipez à la galerie DIM en P Collant DIM SIGNATURE noir Plumetis 12D mlle_poline via « Moi qui suis très collant noir j'ai osé les plumetis aujourd'hui avec jupette en cuir #ootd #outfit #fashion #me #legs #home #fwis #DIM » SHOP NOW CONVERT CONNECT AMPLIFY MEASURE
11.
Copyright © Headoo
2016 - all rights reserved Measure the digital impact of your operation Over 70 metrics Access to all content created Emails collected Likes, shares, comments CTR Geolocation Facial recognition… MEASURE CONNECT AMPLIFY CONVERT
12.
Copyright © Headoo
2016 - all rights reserved Headoo solutions Easy to implement
13.
Copyright © Headoo
2016 - all rights reserved Headoo solutions Platform Social Wall Visual Commerce iShop Photographers, booths, connected studio 360°… Set mozaics of Instagram pictures & tweets (#hashtag) Widget with visual UGC on your website Let your followers buy directly from your Instagram account
14.
Copyright © Headoo
2016 - all rights reserved
15.
Copyright © Headoo
2016 - all rights reserved Mentions légales : This presentation created by Headoo was drafted in strict confidence and for the unique purpose of allowing Headoo customers assess the value of the proposed solution . The customer will limit the spread of the presentation to employees only have to know for the purposes of the assessment, and agrees not to disclose directly or indirectly to a third part all or part of the presentation and the information contained therein without the prior agreement of HEADOO . HEADOO reserves all rights of use , reproduction, representation and presentation related to this adaptation. Copyright © Headoo 2016 - all rights reserved Paris - London - São Paulo - Montreal Contact the team : www.headoo.com/fr/contact
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