Social Media and Marketing Strategy in 2014
What to expect in year 2014?
Websites and Applications used for social networking
Social media refers to interaction among people in which they
create, share, and/or exchange information and ideas in virtual
communities and networks.
Can be used to inform, educate and engage customers
Next generation is on video. Rise of Micro-Video
Social media ads will challenge old ways of advertising?
Image-centric networks will see huge success (using memes and
Google+ will become a major factor
LinkedIn will become a major player for B2B business growth
Increase customer base
through video promotions
on video channels.
(YouTube, Vimeo, Dailymo
Build brand awareness
through Twitter and Pinterest
Educate customers through
SlideShare and Wikipedia
Generate leads through
Drive sales via Facebook
and LinkedIn company
Who are your customers and which Social Media platform they uses most?
What is their mode of interaction? i.e. Videos, Photo
sharing, news, likes, comments, tweets etc.
What is the most relevant age group of your customers?
Do they shop online? Do they consider product reviews (Facebook page
comments), videos (YouTube box opening videos), articles (product reviews by
users), and compare prices before making purchase?
Do they interact with your posts, tweets and other published material
(videos, memes, infographics)?
Choose an effective platform after performing user’s analysis on
each platform. For e.g.
Domain Name – http://www.cygnismedia.com
Use for blog, news, project updates and tech news
Twitter – https://twitter.com/CygnisMedia
Use for sharing company information and updates and related readings
Facebook – https://www.facebook.com/cygnismedia
Use for sharing company videos, projects images, memes, infographics and
Which ones are your customers using? Twitter, Facebook,
LinkedIn, Pinterest, etc.
Start with one - Understand it, utilize it effectively and then
expand your online presence. Tweet on regular basis, share
photos and videos on Facebook and publish blog post on
Write good and appropriate content. Tweets, Facebook
posts and videos must relate to your brand or industry.
Build relationships; listen and engage with your followers.
Conduct polls, surveys, contest on Facebook, Twitter and
LinkedIn and award winners and participants with gift
vouchers and discount offers etc.
Role of Search Engine Optimization (SEO) in Social Media
Focus on Good Phrases
Remember the value of
Avoid “Vanity” keywords
Guide your content
Use Google’s AdWords
Marketing strategy areas in 2014
Multimedia sharing (e.g. SlideShare)
Recommendations and reviews
Facebook, Twitter, LinkedIn,
Video Posts (YouTube, Vimeo,