The document discusses different merchandising strategies used by various artists, including alcoholic beverages like Metallica's whiskey and Iron Maiden's beer, interactive apps like Bjork's album app that allows fans to navigate through the music and extras, and capitalizing on user-generated content through unboxing videos or fan art. It also mentions the frequent re-releases and deluxe editions that bands produce of their albums and discographies to continue engaging fans.

1. Merch
A study of other bands/artists less basic merchandising campaigns

2. Alcohol
• Metallica’s whiskey brand
• Older target audience, 30+
• ABC1, very expensive
• Iron Maiden’s beer
• Have an entire website for it
(https://www.ironmaidenbeer.com/)
• Soft drinks too, more egs, tie-ins

3. Apps
• Bjork now releases apps with the albums
on them – Biophilia
• Includes games, essays, introduction by
David Attenborough
• Fans literally navigate through the album, or
if they want can let it play
• Audience interaction
• Initial difficulty with multi-platforming
(essays unavailable on iPhone, android
users couldn’t see it)

4. UGC
• UGC – unboxing videos, now bands do
them themselves
• Metallica have done it like fans, but Warner
records took on a more “professional” approach
• Lady Gaga’s “Little Monsters”
• Song covers
• Fanart (fanfiction? 1D)
• Pleasing
• Hidden tracks – Nirvana and My Chemical
Romance (they don’t work so well on
streaming platforms where you can see
them… and how long is left of a song)

5. Editionalising
• Editionalising
• or as Morrissey put it: “re-issue! re-
package!… double-pack with a
photograph, extra track and a tacky
badge”… that is before the
remastered version of The Queen is
Dead was released in 2017
• Iron Maiden have so many editions of
their discography
• Megadeth, metallica
• Ass ringtobe
• Re-mastering, outtakes, live
performances