This document discusses indie rock music videos. It notes that indie rock videos often feature live performances to show the artist's passion. It also mentions that many indie rock videos tell a narrative that relates to the song's lyrics, which can engage audiences beyond just fans of the music. The document provides examples of performance-based and narrative indie rock music videos from 30 Seconds to Mars and Arctic Monkeys. It then analyzes the music video for "Demons" by Imagine Dragons, noting its hybrid style with both performance and narrative elements, and technical aspects like editing, sound, and camerawork.