- The document analyzes various album covers, music videos, and trailers for two artists, Labrinth and Shooter Jennings, to identify common visual elements that create a brand identity. - For Labrinth, the key features that maintain brand consistency across media include the use of black and blue colors, futuristic and technological themes, and the artist being depicted wearing ray ban glasses. - For Shooter Jennings, the branding elements include the predominant use of dull colors, the artist being depicted wearing sunglasses and dark clothing, and western/American country themes.

1. Assignment 15: Synergies
By Liam Howse

2. Labrinth

3. Album Cover: Electronic Earth
Key features highlighted:
• Artist’s Image (Ray Bans)
• Use of Black and Blue backdrop/background.
• Techno-esque city reflected within the artists glasses.
• Rainy and stormy weather incorporated within background.

4. Album Teaser Trailer:
Key features highlighted:
• Artist’s image
• Futuristic aspects (different types of lights/lighting, incorporates
different things associated with the future)
• Heavy use of the colours black and blue.

5. Music Video Single: ‘Let the Sun Shine’
Key features highlighted:
• Rain within the video
• Consistent colour scheme of black and blue used
• Artist’s image
• Futuristic/electrical theme

6. Music Video Single: Earthquake
Key features highlighted:
• Black and blue are predominant colours throughout on both the artist
and other aspects within the music video.
• Artist’s image
• Futuristic aspects are shown throughout

7. Features in these 4 examples that create
brand identity;
• Colours of black and blue
• Artist image (Ray Bans)
• Techno, futuristic theme.
• Heavy use of lights, further indicating
the ‘futuristic’ aspect of the artist.

8. Shooter Jennings

9. Album Cover: The Other Life
Key features highlighted:
• Artist’s Image (Shades/sunglasses, dark clothing)
• Western styled font (Suits music genre)
• Low use of colour on album cover and also overall.

10. Album Teaser Trailer:
Key features highlighted:
• Dark imagery.
• Dark colours used
• Gloomy overall nature
• Creative

11. Music Video Single: ‘Wild and Lonesome’
Key features highlighted:
• Gloomy connotations
• Artist’s image (shades/glasses, dark clothing)
• Use of dull colours to connote the mood of the song.
• Western/American Country themes.

12. Music Video Single: ‘Gone to Carolina’
Key features highlighted:
• Predominant use of dull colours. (Except for later on in the video
where he walks through the coloured rooms)
• Artist’s image (shades/glasses, dark clothing, beard)
• Western/American Country themes.

13. Features in these 4 examples that create
brand identity;
• Use of dull colours
• Artist image (beard, shades/glasses,
dark clothing)
• Western/cowboy inspired