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Music Video Lesson 8 CD digipack
This document discusses the role of album artwork in music promotion and provides examples of how album artwork has changed over time from vinyl records to digital formats. It analyzes different album covers, including Pink Floyd's "Dark Side of the Moon" and Franz Ferdinand's album cover which was inspired by a constructivist artist. The document encourages analyzing album covers similarly to how other media texts are analyzed, considering elements like camera shots, mise-en-scene, typography, and how these relate to the artist's music and image.
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Music Video Lesson 8 CD digipack
- 1. Aim: Understand therole of album artwork in music promotion; textual analysis of an existing CD cover STARTER: Be prepared to answer the following questions: - Do you have any original CDs? If so, can you remember the cover or what was on the back? - What different types of features do you expect to see on an album cover?
- 2. From LP toJpeg? • Over 50 years the artwork has changed massively from this 12” record sleeve. Part of the appeal amongst vinyl lovers is the album artwork and many became works of art in themselves. It allowed designers a big canvas to work on. But it also gave more to the fans: who played on what, notes from the artist , song lyrics etc!
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- 4. The long forgottencassette album cover
- 5. The CD andCD digipack For A2 task: Front and back cover and 4 page insert For this task: Front and back page of CD artwork
- 6. …and now theitunes/download artwork Has artwork become less important? How else may it be used in today’s technological convergent age?
- 7. Name the albumfrom the famous cover 1.
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- 17. Name the albumfrom the famous cover
- 19. Pink Floyd ‘DarkSide of the Moon’
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- 27. CD art andthe world of art Music is an aural art form (we listen to it!). But the packaging for the recordings—the album cover—has a distinct aesthetic, one that has evolved along with distribution technologies and formats. It has often been seen as an art form in its own right: it has strong clear links to the art world. On the next slide…just one example of many!
- 29. Franz Ferdinand's coverwas inspired by Rodchenko's Poster (1924) and his photograph of "Lilya Brik" (1924).
- 30. • Aleksander MikhailovichRodchenko (1891 - 1956) was a Russian artist, sculptor, photographer and graphic designer. He was one of the founders of constructivism and Russian design.
- 31. What kind ofmusic does this artist make? Marilyn Manson videos • http://www.youtube.com/watch?v=1ybaiCgO FUQ&feature=related • http://www.youtube.com/watch?v=Ypkv0HeU vTc&feature=relmfu
- 32. CD covers canbe read just like any other media text. So now try a reading of the representation in the CD cover.
- 33. What do we makeof the fonts used here? How might we read this representation of the artist? How might we read the background? How do these features match the music made by the artist? What do they suggest about the artist and his attitude? Discuss your ideas and be prepared to share them with the group
- 37. Your turn! On yourblog page, complete a textual analysis of a CD cover of your choice. Remember to use your AS knowledge: - Camera Shots - Mise en Scene - Synergy - Cross Media Convergence A new term: Typography – choice of font, placement, size, how it works with the imagery etc. Connotations? Remember: all of this counts towards your marks for next year.
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