The website analysis discusses Twenty One Pilots' website design and promotion strategies. It notes the website prominently features their new album through their logo and color scheme. Merchandise represents their edgy fan base and album styles. The website is easy to navigate and encourages repeat consumption through music streaming links, tour promotion, and opportunities to join their mailing list.

1. WEBSITE ANALYSIS
TWENTY ONE PILOTS
BY TEGAN HARRIS

2. ICONIC BAND LOGO
STRONG BLACK AND
YELLOW COLOURING
IS EYE-CATCHING AND
IS THE SAME IMAGE
AS THEIR NEWEST
ALBUM ARTWORK
ARTIST NOT SHOWN ON HOME
PAGE GIVES ORGANIC IMAGE
PROMOTION FOR
NEWEST ALBUM
EASY TO NAVIGATE
CLICK BAR

3. YELLOW AND BLACK
MERCHANDISE KEEPS
TO THE DIGIPAK AND
WEBSITE THEME
KEY PIECES OF
MERCHANDISE
ADVERTISED
EASY NAVIGATED
LINK

4. FIRST APPEARANCE
OF THE ARTIST WITH
THEIR FACES NOT
FULLY SHOWN
KEEPS ORGANIC
ELEMENT
DIRECT LINK TO
NEWEST VIDEO
ADDS SUBTLE
PROMOTION
LOUD FONT GRABS AUDIENCE’S
ATTENTION TO CLICK ON THE LINK
MAIN INSTRUMENT FEATURED
IN THIS PICTURE SHOWS
CLEAR IMAGE OF THE ARTIST’S
TALENTS

5. SAME IMAGE OF THE ARTIST BUT
WITH A HAZING FILTER ON TOP
PROMOTION FOR MOST RECENT TOUR WITH THE TOUR
NAME HAVING THE SAME YELLOW AND BLACK THEME
WITH THE LINE THROUGH THE LETTER ‘O'

6. TOUR DATES,
LOCATIONS AND
EASY ACCESS
LINKS TO TICKETS
SOCIAL MEDIA LINKS
ALLOW FOR EASY REPEAT
CONSUMPTION
LINK TO BE ADDED
TO MAILING LIST
ENCOURAGES
REPEAT
CONSUMPTION
COPYRIGHT
INFORAMTION AND
LINKS TO FURTHER
LEGAL DETIALS

7. DIRECT STREAMING
AND DOWNLOAD
LINKS FOR THIER
MOST RECENT ALBUM
MAKE ACCESSIBILITY
EASIER
MOST MODERN AND
POPULARLY USED
STREAMING AND
PURCHASING SITES
SHOWS THE
POPULARITY OF THEIR
MUSIC AND THE MANY
PLATFORMS THEIR
FANS USE

8. MERCHANDISE SITE CATEGORISED BY ALBUM
TITLE RATHER THAN BY GENDER, SIZE ETC.
VINYL AVAILABLE WHICH
GIVES ORGANIC FEELING
BUT REFLECTS GROWING
MEDIA CONSUMPTION OF
THE TIME
MANY CURRENCIES AVAILABLE
SHOWING WORLDWIDE
AUDIENCES

9. MERCHANDISE REPRESENTS
AN EDGY FAN BASE WITH
HOODIES AND BEANIES
MERCHANDISE DESIGNS
REFLECT THE ALBUM
ARTISTIC STYLE WOTH THE
BLACK, YELLOW AND FOREST
PRINTS
SOLD OUT ITEMS
REFLECT LARGE FAN
BASE

10. ACCESSORY ITEMS SUCH
AS NECKLACES AND
BACKPACKS ARE SOME OF
THEIR MOST SOLD OUT
ITEMS
TOTALLY UNIQUE
COLOUR PALLETTE
FOR EACH ALBUM
COLLECTION
ARTIST’S LOGO OR NAME ON
MOST MERCHANDISE ITEMS
MULTI-GENDER ITEMS ALSO
REFLECTS AUDIENCE DEMOGRAPHIC

11. SOME MERCHANDISE ITEMS DESIGNED WITH DIGIPAK
ALBUM ARTWORK ON THEM FOR EXTRA
CONSUMPTION AND PROMOTION
AGAIN, ITEMS SUCH AS JEWELLERY
OR PINS ARE INCREDIBLY POPULAR
AS THEY ARE CHEAPER, MORE
SUBTLE AND MORE ACCESSIBLE FOR
AUDIENCES
VINYLS OF MOST POPULAR
ALBUMS AVAILABLE FOR
AUDIENCES FOR VARIANTS OF
CONSUMPTION

12. MULTIPLE PHYSICAL FORMS OF
CONSUMPTION AVAILABLE
INCLUDING VINYL, CASSETTES AND
CDS

13. OVERALL:
■ PROMOTION FOR MOST RECENT ALBUM IS MADE PROMINENT THROUGHOUT THE
WEBSITE, ESPECIALLY THE HOME PAGE
■ MERCHANDISE IS TARGETED TOWARDS CERTAIN ALBUMS WITH THE PRODUCTS
RANGING IN ALL PRICES, GENDERS, ITEMS AND SIZES
■ EASY TO NAVIGATE AND SHOWS THE PURPOSE OF REPEAT CONSUMPTION WITH
MANY LINKS TO DOWNLOADING SONGS AND TICKETS TO THEIR RECENT TOUR
■ WHILE PROMOTION IS CLEAR, THEY KEEP THE ORGANIC IMAGE WITH INCREDIBLY
LIMITED PHOTOS OF THE ARTIST THEMSELVES