Music: From Master to Slave and Back | Arnold Nesis
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Delivered at Casual Connect Europe 2016 From the Greek choir to the opera, from films to musicals - throughout history music has changed its role from slave to master and back when combined with other forms of art. We will discuss how it is about to make that switch again in gaming and why you really want to join this revolution and take part in the creation of this new gaming genre while pledging your allegiance to the gods of Rock N' Roll (and heavy metal).
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Acumen Report 2016: The Video Diet | Alissa Brodsky
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Why Champions Create Winning Games | Daniel Persson
Casual Competitive – Multiplayer for the Masses | Daniel Kromand
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Your Game is None of Your Business | Randall Robbins
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Similar to Music: From Master to Slave and Back | Arnold Nesis
Music videos revision pp
The document discusses music videos, their purpose, and how they have evolved. It explains that originally, music videos were mainly a promotional tool used by the music industry to market artists and songs to audiences. However, as audiences now consume music videos online through sites like YouTube, fans have more control over discovering and sharing artists, while artists have more creative freedom without relying solely on industry support. The relationship between artists, audiences, and the industry is now more complex and multi-directional than the traditional top-down model of the past.
Upping the Fun Factor through an Addictive Audio Treatment | Mike Raznick
This document provides information and examples about designing immersive audio for casino games. It discusses how music and sound effects can enhance player engagement and immersion by transporting the player to different emotional states. Specific techniques mentioned include using adaptive music to increase intensity over time, keeping music in consistent keys, layering melodic elements with spinning sounds, and using cutscenes and narrative elements. Examples are provided of existing casino games that effectively employ these audio design strategies.
Mv gcse studyday (2019)
The document outlines the schedule and activities for a music video analysis workshop. The day begins with an introduction to music video language and techniques. Participants will analyze shot types, narrative structure, representation, and more in sample music videos. After a short break, the workshop will discuss the historical context and evolution of music videos. Lunch will include a Q&A with music video professionals. The afternoon session focuses on audience theory, including passive vs. active viewing and uses and gratifications theory. Participants are assigned take-away tasks to complete the workshop.
music video - performance
This document discusses different types of music video performances. It begins by reviewing common music video styles like narrative, surrealist, and interpretative. It then focuses on performance music videos, defining performance as staging a song through dancing, singing, or as a band. Examples are provided of band performances by The Beatles and Rage Against the Machine. Dance performances by Usher and Michael Jackson are also examined. The document concludes by discussing the importance of including the singer in a performance video to build their brand and recognition. Students are then tasked with developing their own music video ideas incorporating performance elements that suit their band's image and music.
The history of music videos
Music videos have evolved significantly from early forms in the 1920s-1950s to become a major promotional tool for artists today. Early music videos included short films of bands performing (soundies) but gained widespread popularity in the 1980s on MTV. Advancements like YouTube in the 2000s allowed easier viewing and discovery of artists, while modern videos often tell visual narratives or concepts to accompany songs.
research
Music videos still provide cultural relevance and impact today through various means such as:
1) Giving viewers insight into the artist's vision and meaning behind their songs.
2) Entertaining audiences through compelling visuals, direction, and soundtracks that engage viewers even for very popular artists.
3) Allowing artists to craft and recreate their image over time.
4) Giving fans extra behind-the-scenes access into their favorite artist's lives.
5) Continuing to provide opportunities for new directors to showcase their talents on a relatively low budget.
Music videos lesson 1
This document provides guidance on analyzing music videos through examining their technical conventions, representations, and textual elements. It lists various technical conventions commonly found in music videos like performance clips, lighting effects, camera angles, and editing styles. It also identifies common representations like portrayals of lifestyle, gender, and location. Finally, it suggests examining the video's purpose, form, genre, tone, style, language, narrative, and technology use for a textual analysis. The document aims to get readers thinking critically about how music videos are constructed and how they aim to promote artists.
FinalRune Presents The Cleansed: Season 1
Presenting: The Cleansed, a new post-oil apocalyptic radio drama serial by award-winning FinalRune Productions.
Musica
This document discusses different musical genres including instrumental, combined, profane, religious, theatre, cinematic, functional, and advertisement music. It provides examples of instrumental genres like classical and modern electronic music. Combined genres involve human voice and instruments across styles like pop, rock, and house. Profane music includes most popular music genres while religious music is created for religious contexts. Theatre, cinematic, and functional music are composed for performances, films, and soundtracks. Advertisement music is made for commercials. The document concludes by sharing some of the author's favorite songs spanning instrumental and combined genres.
Purpose of a music video
Music videos promote songs and artists in three main ways. They make songs more memorable by relating visually to the music. They are included with album downloads so listeners can watch them without searching online. Music videos also allow artists to showcase their skills and connect with listeners through meaningful content. Even after albums are sold, popular music videos continue promoting artists and songs by entertaining viewers over time.
Music video thesis
Music videos continue to be culturally relevant and an artistic statement. They have evolved from early promotional clips into a medium that can give deeper understanding to songs, entertain audiences, promote artists, and allow directors to express their vision. New technologies like VR, short films, and platforms like Spotify are changing how music videos are created and consumed. They remain an important art form for artists and directors.
Session Musicians
Session musicians are instrumental and vocal performers available to work on short-term live or recording projects. They require versatility to perform in different genres and the ability to learn parts quickly through sight reading and ear training. While session musicians rarely achieve fame, their work includes backing tracks for recordings, live performances, advertising jingles, and film/TV music. Digital recording technology has reduced costs but also studio work for musicians, as producers can now handle more aspects themselves using computer software.
Lesson 4 Music Video Practice Piece
This document discusses the history and evolution of music videos. It outlines several key moments in music video history from 1963 to the present day including:
- The Beatles' "A Hard Day's Night" (1963) which was one of the first promotional music videos.
- Michael Jackson's "Thriller" (1983) which was a landmark 14-minute video that merged filmmaking and music.
- The launch of MTV in 1981 which had a massive impact on popular culture and the music industry.
- Recent developments like YouTube, which launched in 2005, allowing anyone to upload and watch music videos and changing how artists promote their music.
Prezentare Dark Side Booking Academy
This document provides an overview of Dark Side Booking Academy, a music booking agency that has been operating in Romania for 17 years. It summarizes their journey from founding their first venue in 1997 to now representing a wide variety of local and international artists for corporate events. It also outlines some of their special projects over the years like organizing national tours and commissioning original songs/compositions. The agency prides itself on fair prices, prompt responses, flexibility and creativity in meeting client needs.
final Pitch Edit
The documentary will open with footage from a gig, followed by an interview with the band. While they speak, the camera will cut between angles and focus on musical elements. There will then be a timelapse of people at the venue with audio from the performance. Another question will be answered by the band. The production will finish with slow motion footage of the lead singer strumming a guitar, followed by credits. It will include general questions for bands about their history and challenges, and specialized questions for one band about their genre, local venues, and music scene.
Finding a Path Through the Juke Box: The Playlist Tutorial
The simple playlist, in its many forms – from the radio show, to the album, to the mixtape has long been a part of how people discover, listen to and share music. As the world of online music grows, the playlist is once again becoming a central tool to help listeners successfully experience music. Further, the playlist is increasingly a vehicle for recommendation and discovery of new or unknown music. More and more, commercial music services such as Pandora, Last.fm, iTunes and Spotify rely on the playlist to improve the listening experience. In this tutorial we look at the state of the art in playlisting. We present a brief history of the playlist, provide an overview of the different types of playlists and take an in-depth look at the state-of-the-art in automatic playlist generation including commercial and academic systems. We explore methods of evaluating playlists and ways that MIR techniques can be used to improve playlists. Our tutorial concludes with a discussion of what the future may hold for playlists and playlist generation/construction.
Presented on August 9, 2010 at the International Conference on Music Information Retrieval in Utrecht, The Netherlands.
pdf available : http://benfields.net/playlist_ismir_2010.pdf
Film pitch
The documentary will open with footage from a COASTS gig, followed by an interview with the band. While they speak, the camera will cut between angles and focus on musical elements. A timelapse of people at the venue will play under audio from the performance. The production will finish with slow motion footage of the lead singer strumming and then credits will roll. The documentary will ask bands questions about how they met, decided to form, their first gig, producing their first record, being signed, challenges they faced, and their first big gig. Specialized questions will also be asked of each band.
Purpose of a music video
Music videos promote songs and artists in several ways. They make songs memorable by relating visually to the lyrics. Artists use music videos to showcase their musical talents and connect with listeners on a deeper level. Music videos also extend an artist's income long after albums are sold by keeping their music entertaining and memorable over time, as demonstrated by iconic videos from Michael Jackson and PSY. While MTV used to prominently feature music videos, increasing their views and sales, music videos must now utilize separate music channels and online platforms like YouTube to reach audiences.
Purpose of a music video
Music videos promote songs and artists in three main ways. They make songs more memorable by relating visually to the lyrics. They provide exposure for new artists and help sell albums by including music videos as extras. Famous music videos like Thriller and Gangnam Style have helped artists achieve longevity and over 1 billion views by being highly entertaining and energetic productions that stay in people's memories for decades. While MTV used to be a major outlet for music videos, they now must find audiences on dedicated music channels and YouTube.
Purpose of a music video
Music videos promote songs and artists in three main ways. They make songs more memorable by relating visually to the lyrics. They provide exposure for new artists and help sell albums by including music videos as extras. Famous music videos like Thriller and Gangnam Style have helped artists achieve longevity and over 1 billion views by being highly entertaining and energetic productions that stay in people's memories for decades. While MTV used to be a major outlet for music videos, they now must find audiences on dedicated music channels and YouTube.
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Finding a Path Through the Juke Box: The Playlist Tutorial
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As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.Mutation Testing for Task-Oriented Chatbots
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
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Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
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Music: From Master to Slave and Back | Arnold Nesis
- 1. Music: From Slave to Master (and back) Arnold Nesis CEO & Co-Founder Capricia Productions
- 2. What’s the Difference? J. S. Bach 1685 - 1750 Antonio Vivaldi 1678 – 1741 Known for: Toccata and Fugue in D Minor Known for: The Four Seasons
- 3. What’s the Difference? MUSIC MEETS OTHER FORMS OF ART
- 4. What’s the Difference? THE THEATER
- 5. The Greek Choir • 5th century BC • The music would tell a story that was too hard to produce • Partially interactive
- 6. The Opera • 16th century AD • Music > Acting • Music > Lyrics • The story is told through the music • First in production
- 7. What’s the Difference? THE MOVIES
- 8. Film Scoring • First film score 1908 • Sync problems • Music < Acting • Music < Lyrics • Last in production
- 9. Musicals • First in 1923 • Made it “big” during the 60s (west side story) • Music > Acting • Music > Lyrics • The story is told through the music • First in production
- 11. TV Music Usage • News • TV series • Commercials • Music role: Add to the experience
- 12. Video Clip • Video fitting a pre-composed music • Commercials • New experience • Using music as a marketing engine
- 14. Commercial Music Use • Church had rules for music that were considered “holy” • Social aspect • Built to have good acoustics and values talent • A medium appearing in all religions • Experience
- 15. What’s the Difference? SO WHAT CAN WE LEARN?
- 16. Conclusion? • Music begins as a slave • A new genre where it’s the master is created • Usually: Last in production vs first in production • The story is being told by the music • Can be used as a marketing engine
- 18. Music in Video Games • Composed to fit the game’s story, atmosphere, and current situation • Can’t predict the order of track • Can’t predict the players actions and Sfx • Music can change according to actions (adaptive music) • Last in production
- 19. Music Video Games • Pre-Composed music (first in production) • Player reacts to music (not the other way around) • Using music as a selling point
- 20. Music in Video Games CAN WE IMPROVE?
- 21. Music Video Games Gaming Elements Story Mechanics Interaction Visuals Sound Social Immersion Competition Music Games X V X X V V XV V Dancing X V X X V V XV V What We Want V V V V V V V V
- 22. What are Gamers Listening to? Pop 37% Rock 30% Classical 7% Jazz 3% Hip Hop 6% Electroni c 6% Funk 1% Country 7% Metal 3% The World Pop Rock Classical Jazz Hip Hop Electronic Funk Country Metal Pop 1% Rock 30% Classical 7% Jazz 4%Hip Hop 8% Electroni c 11% Funk 1% Country 1% Metal 37% Gamers Pop Rock Classical Jazz Hip Hop Electronic Funk Country Metal
- 23. The Birdcage – SUPER MASTER • Story told through the music • Game acting as a visualization of the music • World as interactive as possible • Strong immersion • Pre-composed music • Metal / Rock
- 26. THANK YOU Arnold Nesis CEO & Co-Founder Arnold@CapriciaProductions.com