1) The document discusses planning for a pop music magazine, considering name options like "Amplify", "Harmonic", and "Ensemble" but selecting "In Stereo" as it best reflects their focus on pop music.
2) It also covers colour scheme options and choosing a plain black background for photography that can be edited later.
3) The target audience is identified as those aged 16+ who like pop music but rarely read music magazines, so the goal is to create a magazine that attracts both genders aged 15-18 and encourages more reading.