Learn the latest products and services update from Aktifmob, one of Indonesia leading mobile advertising and media creative agency.

1. UPDATES
Aktifmob Mobilicious Media brand name, logo and its tag line are copyright and courtesy of PT. Anugrah Kreasi Solusindo. Brand2Number is mobile advertising
proprietary business application with its related terminologies, business model, mechanisms and context are trademark of Aktifmob. All rights reserved 2010.
Telkomsel Mobile Advertising logo, brand name and design are courtesy and copyright of PT. Telekomunikasi Selular Tbk.

2. FMCG
Introducing
New Dimension in Mobile
Advertising Avoid spamming, miss interpretation and above all get
right to your customer directly by their locations,
demographics and preferences.
Start engaging your consumer in a conversation, increase
conversion rate, offer relevance and lower your cost risk.
Measure your campaign effectiveness, conduct cross-
promo with other brands, provide direct insentives without
loosing consumer interest and provide rewards that would
add your sales conversion.
Welcome Brand2Number MMS, LBA, Mobile Voucher
and return of the classic; Brand2Number Pick-Me

3. Introducing
Brand2Number MMS
Ur Brand #2000
Ask your consumer to simply text in Brand Name to initiate the data mining
process.
AV 400 #2000 MMS Rewards
Contents Characters
After submitting provide your consumer with direct digital rewards in the form of
either Mobile Voucher, Pre-Paid Top-Up, RBT, Games or any other rewarding
experiences that would benefit your Brand
Brand2Number MMS basic usage guidance
Enrich your mobile campaign delivery with Tech Specs
Opt-In Consumer
Brand2Number MMS media channel.
Database
MMS File Size : 150kb (max)
Engage your consumer in multimedia rich Texts : up to 400 characters
MSISDN
promotion, add video, image and sound Mobile Number
embedded into a single MMS file format delivered Supported Rich Media files
Image : Jpeg, PNG
with SMS Opt-In trigger. User Profiling
Detail profiles by request Video : 3GPP, Mov
Audio : WAV, AMR
Analytics
Detail analytic with charts Compressions Rate
Image : 72dpi
24/7 Access Video : 6bit stereo, H264
Online, anytime, anywhere Audio : 2bit stereo, AMR

4. Introducing
LBA (Location Based Advertising) t
ble a
vaila za,
ently a iaz
Curr La-P
G & pa Gading
MK Kela r
othe
on to
o ls
ing s l
Com 13 ma
Vast delivery methods
Content and Delivery Methods
Using common applications and methods available in all phones
Contents SMS MMS USSD* WAP**
Promotion
Interactive Content
Loyalty Program
Information
LBA best usage
Customisation Directory Service
Digital Mobile Brochure MMS / WAP *) Embedded on SIM Card
Simple direct product brochure **) 85% of 170million cell phones are included with the feature
Digital Mobile Voucher/Coupon SMS / MMS
One time or limited loyalty program Sales Oriented Campaign Tool
Personal, private and direct
Events Directory USSD/WAP
Your digital mobile Information Specified Time, Area & Quantity
Choose your broadcast time & budget
WAP Microsite WAP
Be more elaborate with Brands Reduce waste
Go paperless, go green

5. Introducing
Mobile Voucher
SMS
Also Available
In-Store Redemption Mechanics
SMS EPOS manual input
Cashier Deletion
AV 400 MMS EPOS scanner
Contents Characters
EPOS manual input
Forwarded or one-time only?
MMS Delivery The choice is yours
Do more, distribute more
Deliver image, AV file & more texts
l for
t too and
Grea ilers s
Mobile Coupon/Voucher via MMS reta owner
d
bran alike
Use Mobile Voucher in conjuction with these retailers or more*
*) Additional retailers may be added by advertisers/brand owners at no-cost

6. Introducing
Brand2Number Pick-Me
Targeting & Segmentation Sales Oriented Campaign Tool
Targeted and Segmented Campaign
Use Pick-Me to deliver message to the right target*
Select from Brand2Number prebuild segmentation profiles
*) Aktifmob is currently managing over 48.6 million Telkomsel subscribers and over Customer Communication Tool
12 mobile media inventories
Allowing Brand to communicate directly
Community Builder
Encourage community building
By0 AR
By In
By Age
By G, 3
By elko
By ale
1
37
8
2
T
M
In PU s
Lo one
Ag Gro
PhG, B
Pr mse
G / Fe
en ma
co eg
od l
d
Green Infused Marketing
ca sia
onlack
e u
de le
m me
uc
tio Cit
e ber
Go paperless, go green
e nts
r
p
t
n ies
2000 ry
The shared SMS short code number for mobile advertising
Each campaign is differentiate by its unique Keyword alias Brand2Number
COST 2 ADVERTISER FREE 2 CONSUMER
Incoming and Outgoing SMS, MMS Incoming and Outgoing SMS, MMS

7. Example
Sales Infuse Mobile Campaign
Ur Brand #2000
Use this as replacement of your Customer Service Hotline number.
Brand2Number is open 24/7 allowing operational cost reduction
and many other savings.
Ur Brand Keyword #2000
Use this method to generate consumer profiling or as part of
Interactive Communication related to particular campaign.
Ur Brand Unique-ID #2000 Text
Ur Brand BRAND NAME
to 2000
Use this method to measure sales by each purchased item. Ask
consumer to send a Unique-ID printed inside the packaging
Brand2Number Usage on Product Packaging

8. Example
Consumer Data Mining & Profiling
Opt-In Consumer
Ur Brand #2000 Database
Ask your consumer to simply text in Brand Name to initiate the data mining
process.
MSISDN
Mobile Number
Ur Brand Answer#User Profile #2000
Gain more insights into your consumer by asking them to enter their particular
profile. User Profiling
Detail profiles by request
#2000 Response Rewards
After submitting provide your consumer with direct digital rewards in the form of Analytics
either Mobile Voucher, Pre-Paid Top-Up, RBT, Games or any other rewarding Detail analytic with charts
experiences that would benefit your Brand
24/7 Access
Brand2Number Usage for Consumer Data Mining Online, anytime, anywhere

9. More Information
Read the experiences and lots more
Corporate Site Facebook Site Twitter
www.aktifmob.com www.facebook.com/aktifmob www.twitter.com/aktifmob
@aktifmob
Aktifmob (PT. Anugrah Kreasi Solusindo)
Jl. Tebet Mas Indah III E-39
Jakarta Selatan 12810
Tel. +62 (21) 837 86934
Fax. +62 (21) 837 86858
info@aktifmob.com