Business Motivation Presentation

1. remember this number
Copyright © Acision BV 2007. All rights reserved.

2. Believe in our customers.
Believe in ourselves.

3. “Be the change you want to see in the world.”
Mahatma Gandhi

4. Our world.
expand with new
walk away move forward
customers
grow from within

5. Move from the old world to the new.
LogicaCMG
• Cumbersome
• Process driven
• Reactive
• Complacent
Acision
• Nimble
• People driven
• Proactive
• Opportunistic

6. Believe in disrupting the old world!
Question conventional thinking so you can disrupt your
business model to achieve your vision of the future!

7. company
product
Consider this;
People communicate.
Communication builds community. channel
Community is life.
Therefore, Acision is life. Permit us to explain.
customer
$

8. Seeing in our customers.
Believe is believing!
Creative Objectives:
1. To enhance the global brand with a dynamic positioning tool designed to
increase awareness among Acision personnel and customers.
2. To contribute directly to disrupting* Acision’s overall position in the global
marketplace thus driving market expansion rather than just increased market share.
3. To drive new sales regionally by promoting a ‘Think global. Act local.’ theme.
General Strategies:
1. Position Acision as a fundamental of life itself by promoting the concept that it is only
through true communication that can we really live.
6. Position communication and therefore, a sense of community, as being
elemental in all humans and take the message directly to the target audience right
where they live.
3. Drive sales by delivering a compelling ROI story while demonstrating
the messaging product set in a end user environment.
* Disruption Theory; Jean-Marie Dru, President & CEO, Worldwide - TWBA Worldwide

9. Believe in our customers.
branding!
Building Brand – Acision – The Messaging Company
I
Periodic Table of the Elements
Vox
IP Voicemail II Messaging VIII IX
Mobile Payments
Vid Smt Innovations Pbs Lst
SMART Prepaid Loyalty
IP Videomail
Marketing Bundles Suite
Vvm Mwa Mgr Bmr
Visual
Voicemail
Mobile Web
Analytics III IV V VI VII Message
Charger
Bundle
Manager
Fms Smo Se+ Cms Eir Mbg Itg Rsm Cgr
SMART Services+ Central Equipment Multibearer Intuitive Recharge Convergent
Flex Message
Operations Management ID Register Gateway Texting System Charger
Cbs Bts Sps Cmg Ims Sbg Mg+ Ems Dgr
Cell Broadcast Business Services Converged IP SMSC Speed Message Easy Data
System Tools Support Messaging Browsing Plus MMS Charger
Sgw Ccl
SMS
Gateway
Content
Control
Wpo Vtt Lrs Iam
Web Voice to text Livingroom Intuitive Access
Portal Services Manager
Future

10. Believe in our customers.
positioning!
Positioning Product – Visual Voicemail Global – Living the message

11. Believe in our customers.
driving sales!
Connecting Communities - Messaging Services USA
Telecommunications messaging demonstration centre

12. Believe in a Customer Touchpoint Engine!
Management Access campaign
1 2 3 4
Account CDT product
marketing customer
schedule
Management materials target
CRM OCP customer
CPdM
PdM
order
CDT – Campaign Development Management Tool
OCP – Online Customer Portal
CRM – Customer Relationship Management Tool

13. Believe in guerrilla marketing!
Arm the sales team with the process & tools that let them
excel at what they do best:
• Build and nurture relationships
• Rapidly respond to opportunities
• Drive additional opportunities
• Farm existing customers
• Close profitable deals
Sales specialists must be guerilla marketers!

14. Believe in our customers.
weapons!
The customer touchpoint engine will deliver the following results:
• Pricing, promotional, product guidelines, strategies and tactics
• Simplified customer relationship management (CRM)
• Profitable sales oriented engagements
• Qualified market information driving increased market penetration
• Quantifiable metrics with dynamic dashboards
• Compelling return on investment (ROI) cases
• Qualified market data driving business direction
• Solid knowledge base to launch future initiatives
This document is intended for Acision internal use only Copyright © Acision BV 2007. All rights reserved.

15. Believe in our customers.
now!
Acision is at critical inflection point and must embrace the opportunity
• Disrupt the status quo
• Drive the business forward
• Take control
• Create the brand
• Drive profitable sales
We want to be the future!

16. Believe and do whatever it takes!
Thank you.
US Marketing Team