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Mobile Marketing & Commerce
AT&T Mobile Barcode Services & Mobile Apps




Moira Jacobs
• Industry Solutions Practice,
  R...
Mobile Code Services




          Connecting the Physical World with
                  the Digital World

Go to http://sc...
End-to-End Mobile Barcode Solution




    CREATE                                           PUBLISH                       ...
AT&T Supports Global Standard Formats
Barcode Formats




                                                                ...
The Solution
Real Time Measurement & Demographics




    AT&T Code Management Platform
                Secure, enterprise...
Custom Mobile Web Pages
                                           Ensure your end user’s experience is fully mobile
     ...
Picture Your Brand …

                                                                                      More Accessibl...
Appendix & Use Case Examples



Page   © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all...
9   © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
...
Retail Environment: Mobile Codes at
POS and Point of Interest




10   © 2010 AT&T Intellectual Property. All rights reser...
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are ...
Scan this code for a short report on interesting marketing
statistics regarding consumer behavior and mobile code scanning...
More Information

Download App - AT&T Code Scanner:
  • App Store: Search for “AT&T Code Scanner” on iPhone,
    Android, ...
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  1. 1. Mobile Marketing & Commerce AT&T Mobile Barcode Services & Mobile Apps Moira Jacobs • Industry Solutions Practice, Retail / CPG / B2C • AT&T Advanced Enterprise Mobility Solutions © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  2. 2. Mobile Code Services Connecting the Physical World with the Digital World Go to http://scan.mobi to download the FREE AT&T scanner Page © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein 2 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  3. 3. End-to-End Mobile Barcode Solution CREATE PUBLISH MANAGE MEASURE Easily generate Code can be Assign and Track code codes that can be placed in any change scan scans in real- scanned by visual media outcomes time and mobile device to: (print, TV and anytime, on download • Web page even the web) the fly. AT&T’s reports that • Video where users can management analyze usage • V-card connect with solution by code, • Phone call your brand in makes it easy demographics, • Text message one scan. to optimize technographics, • Pre-populated users’ brand time and email experience. location. • And more… 3 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  4. 4. AT&T Supports Global Standard Formats Barcode Formats • AT&T scanner app scans standard barcode formats Photo source: GS1 Whitepaper “Beyond • AT&T CMP generates Data Matrix the Label” and QR Codes © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein 4 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  5. 5. The Solution Real Time Measurement & Demographics AT&T Code Management Platform Secure, enterprise-grade cloud computing solution Create, manage, and measure mobile barcodes in real time Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*, device type) let you fine-tune campaigns as you go Utilize our “dynamic content” feature to customize campaigns based on age, gender, zip code, or device type Supports all three global standard code types (including data matrix codes which allow for smaller print size and better readability) *Consumer Opt-in 5 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  6. 6. Custom Mobile Web Pages Ensure your end user’s experience is fully mobile optimized when using QR codes. AT&T can assist as needed with our program for creating mobilized web landing pages linked to QR codes. Custom Mobile Web Page Function: Links UPC or Data Matrix codes to a landing page featuring: video, coupon, other url , downloadable app, voting page or phone number. No template or feature limitations. Form: Page can be branded and customized specifically to client request. Available: Basic templates are included with MBS service plans, highly customized mobile sites also available with SOW. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  7. 7. Picture Your Brand … More Accessible More Interactive More Measurable …in more hands Mobile marketing solutions let people connect with your brand at the point of interest for a more meaningful, measurable and connected experience. 7 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  8. 8. Appendix & Use Case Examples Page © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein 8 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  9. 9. 9 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  10. 10. Retail Environment: Mobile Codes at POS and Point of Interest 10 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  11. 11. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  12. 12. Scan this code for a short report on interesting marketing statistics regarding consumer behavior and mobile code scanning: View the full video from pc at: www.att.com/mobilebarcodes, or from your mobile at: http://mobilebarcodes.att.com/video4 12 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.
  13. 13. More Information Download App - AT&T Code Scanner: • App Store: Search for “AT&T Code Scanner” on iPhone, Android, MS7 or Blackberry App Stores • Mobile Web: Go to http://scan.mobi on mobile device Create a Code: • Create your own personal codes at: http://www.createacode.att.mobiletag.com My Contact Info: • Moira Jacobs • moirajacobs@att.com • 408-504-5505 13 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Proprietary.

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