BangoCanvas8 Mobile MoneyAnil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc www.bango.com           ...
About Bango–    Founded in 1999 to enable effective         Bango customers include:     collection of payments from mobil...
What Bango does …..  Streamline   the user   payment  experience                       Pay               For thousands of ...
User experience can be life or death …                  Warrior needs a sword during mobile web game-play     Pay with Pay...
Why “Only Bango”?                                      Common user identity across                                      mu...
In-app billing      User selects credit   Payment is   Payment is   User gets content           amount            collecte...
Bango for app stores      User browser app   User chooses   Payment is   User downloads            store          content ...
Payment stats• Conversion rates:   – Operator billing:            40%-80%   – Credit Card                   8%-12%   – Cre...
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Bango presentation at 'Mobile Money', 17 April 2012

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Canvas8 ‘Mobile Money’, London.
Presented by Anil Malhotra, Co-founder and SVP Alliances & Marketing, Bango

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Bango presentation at 'Mobile Money', 17 April 2012

  1. 1. BangoCanvas8 Mobile MoneyAnil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc www.bango.com 1
  2. 2. About Bango– Founded in 1999 to enable effective Bango customers include: collection of payments from mobile device users– Leading global brands choose Bango for mobile payments and analytics– Bango technology, relationships and user data enable a superior user experience, higher sales and accurate 80+ Operator relationships include: analysis– On London Stock Exchange since 2005 (AIM: BGO.L)– Offices in Cambridge, UK and New York, USA Award winning technology: 2
  3. 3. What Bango does ….. Streamline the user payment experience Pay For thousands of digital merchants 3
  4. 4. User experience can be life or death … Warrior needs a sword during mobile web game-play Pay with PayPal (Zong) Pay with Bango • Choose your sword • Choose your sword • Click & type phone number • One click to pay • Click to continue • Get the sword • Wait for a text message • Open the message • Note down the PIN code • Go back to the app Defea • Type in the PIN code ted the g iant • Get the sword Met t h prince e ss Killed b the O y Ruling gre the la nd 4
  5. 5. Why “Only Bango”? Common user identity across multiple services / apps Enables better user experience than any other solution Bango Payment Platform User Identity: Single technical and commercial OperationalBango ID merges multiple identities using cross-site & app history integration with 80+ billing systems systems Carrier MSISDN Payment Carrier UserID Reduce ops. cost and risk RIM Identity Opera ID Device ID Analytics Browser ID High performance and scalability 5
  6. 6. In-app billing User selects credit Payment is Payment is User gets content amount collected confirmed with credit 6
  7. 7. Bango for app stores User browser app User chooses Payment is User downloads store content collected content 7
  8. 8. Payment stats• Conversion rates: – Operator billing: 40%-80% – Credit Card 8%-12% – Credit card (2nd time) 80%-90% – PayPal mobile 1% - 2%• Typical breakdown of transactions: – Operator billing 85% – Credit card 14% – PayPal <1%• Transactions over Wi-Fi connections 40%-45% Source: Bango

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