Customer behavior is changing: Both coupon usage and the use of mobile phone as a transactional device are already significant and on very strong upward trends To help take advantage of these behavioural shifts EES has an Integration with IBM ’ s StorePay that means a simple upgrade will deliver: Increase like for like sales revenue from the same marketing budget Acquire low cost mobile intelligence and use for re-marketing and incremental revenue Increase customer engagement to the McDonald ’ s brand through a device they love We can track the campaign performance for offer led advertising in real time, meaning you have full visibility to change the campaign. Digital media allows instant and measurable campaigns. Delivers “ Kazasu Coupon ” concept in UK with today ’ s technology known to deliver reduced promotional costs by half and increase in Overall giving you a competitive advantage Makes what McDonalds
COUPONS 61% of consumers use (all types) coupons up from 52% in June 2010 Valassis, May 2011 800% YOY increase in queries for coupons, vouchers & offers – Ian Carrington, Think Mobile Google 2011 MOBILE Smartphone growth 50% YOY & ownership up to 50% KANTAR Oct 2011 – predicting 90% by 2016 50% viewing retail business site on mobile 13% of all retail search queries are mobile and 29% of restaurant queries 59% people want mobile coupons - most popular advertising format Orange, Exposure 2 22% have used an Internet coupon in the last 12 months Valassis, May 2011 22% of mobile media users 1 million in 2005 CD market share 86% 500 million in 2011 CD market 49%
Reduce cost of sales with fully measured results Low cost CRM intelligence as your database builds up as people respond We can track the campaign in real time, meaning you have full visibility to change the campaign and adjust if necessary Overall giving you a competitive advantage over your competitors
Removes staff fraud and mis-redemption (staff error) or mal-redemption The unique PIN code removes threat of other retailers accepting your promotional coupons so your offers stay your own. As we ’re already integrated with a huge number of chip& PIN manufacturers, As the code is verified through the chip & PIN terminal, you don ’t need to input the campaign into your already crowded ePos systems – everything is controlled through one button There is minimal staff intervention required in the process, meaning that you don ’t really need to spend money training them.
Customer Immediate issuance available to any mobile phone To an opted in database of people who are interested in offers Convenience of being on mobile so no paper to remember to receive Can be entered in at point of sales whilst everything being scanned – no holding up the queue! Popular – 61% use coupons in UK, 58% of mobile media users keen to receive via mobile.
Introduction After the success of Blockbusters first campaign with Eagle Eye Solutions, the company required the opportunity to engage with new customer bases through innovative mechanics. Separately, T-Mobile required the ability to provide loyalty services to its subscribers through 3rd party offers and services. Objectives Increase consumer engagement. Develop customer loyalty. Reduce the risk of mal-redemption. Solution Created an exclusive, weekly promotion to all T-Mobile Customers advertised via mobile, TV, print, outdoor activity and loyalty scheme integration. Customer texts ‘ NIGHT IN ’ to 3000 to request a mobile coupon, which is redeemable through existing Chip and PIN infrastructure in all blockbuster stores in the UK. Results Large consumer engagement results achieved. High redemption rates, displaying weekly growth. Valuable insight into members ’ buying behaviour created, as each unique code is fully traceable
15% off promoted through TV and online.
Introduction Launched in November 2009, the Comet SMS Gift Card was the World ’ s first deployment of a Business 2 Business Mobile Gift Voucher service by a national retailer. Objectives Comet ’ s primary objective was to replace the use of plastic gift cards in the insurance claims market and staff reward programs. Subsequently, Comet wanted to: Reduce claim processing time and increase B2B sales for staff. Reduce the cost of issuing voucher and reward cards. Solution In less than three months, Comet were provided with a SMS Voucher Solution that allowed for any amount up to £5,000, to be paid to a single mobile phone in a single transaction. The service was integrated into every electronic point of sale in every store, allowing for full or partial redemption of vouchers by claimants. Results By implementing SMS vouchers, Comet successfully met their objectives. Results showed that: Claim processing time was reduced by 50%, giving consumers instant settlement. Cost of issuing mobile gift card is approximately one tenth the cost of issuing plastic card for similar services. B2B sales for staff rewards increased by 500% in the first 6 months. The campaign was so effective it won the title Best Corporate Prepaid Programme 2010, at The Prepaid Awards.
Driving in-store sales
About us • Est. 2003, Eagle Eye coupon technology patented 2009 • Team made up of retail and mobile experts • Our board is chaired by Simon Burke, includes Sir Terry Leahy & Bill Currie
Executive Summary Customer behaviour is changing... EES Integration with Life Style Sports delivers: Low cost mobile data Instant campaign collection ability with real-time campaign tracking Intelligent Increased sales re-marketing and revenue incremental sales Increase customer Deliver media spend engagement with accountability brand Enable multi-channel promotions = Competitive advantage
Consumer behaviour is on the moveCoupons•61% of consumers use coupons up from 52% *1•800% YOY increase in queries for coupons, vouchers & offers*2Mobile•Smartphone growth 50% YOY & ownership up to 50% *3•50% viewing retail business site on mobile *1•13% of all retail search queries are mobile and 29% of restaurantqueries *1•Exponential growths from a relatively low base ARE significant;FACEBOOK, Music IndustryMobile + Coupons•59% people want mobile coupons *4•22% of mobile media users have redeemed a mobile coupon*5•Global mobile coupon market worth $5.4bn now•Grow to $43bn in 5 years *1 Valassis, May 2011 *2 Think Mobile Google 2011 *3 KANTAR Oct 2011 *4 Orange Exposure 2 2010 *5 IAB Oct 2011
Exponential growth “Within another year to two, we’ll be a mobile company” Mark Zuckerberg “The Post-PC Era” Steve Jobs “Total redemption value of mobile coupons will exceed $48bn by 2016” Juniper Research
Increasing customer engagement to the point of sale with mobile Dave Site Email SMS Kate
Increasing customer engagement to the point of sale with mobile Dave One simple upgrade to Site drive customer PoS engagement. SMS More customers in- store more often.Kate Live & secure offer & coupon redemption CLOSING THE LOOP
Dave’s journey – adding time and location Timed / Location Platform Issuance & Live Redemption data 3 for 2 on RedemptionOutbound Puma SMS accessories SMS SMS PoS Lifestyle Sports’ Dave Basket Data Location APP Other Reply request for offer
Dave’s journey – adding time and location Timed / Location Platform Issuance & Live Redemption data 3 for 2 on RedemptionOutbound Puma SMS accessories SMS SMS PoS Lifestyle Sports’ Dave Basket Data Location APP Other Reports ½ Price on Re-marketing Data Reply request for offer Nike Baselayer Targeted Offers / SMS
Kate’s journey – and the social dimension Platform Buy 1 get 1 half price Issuance & Live Redemption data on all Nike Redemption hoodies SMS SMS PoS Basket APP KateFacebook Location APP Other SMS Reply request for offer
Kate’s journey – and the social dimension Platform Buy 1 get 1 half price Issuance & Live Redemption data on all Nike Redemption hoodies SMS SMS PoS Basket APP KateFacebook Location APP Other SMS Reports Reply request for offer Re-marketing Data 10% discount on Targeted running Offers / SMS gear!
Media accountability and re-marketing Dave Platform Issuance & Live Redemption data Redemption SMS SMS SMS PoS Press Basket Poster Location APPEmail /Coupon Other clubs App Re-marketingFacebook Kate Reports Offers Data Method Target Media By customer Efficiently Tel no
Can be integrated into CRMDave • Young professional living in Belfast Platform •Plays for a weekend 5 aside football team Issuance & Live Redemption data • Athletic and sporty Redemption • Must have all the CRM INTERFACE latest gear SMS SMS PoS Basket Location APP Other • Has a student card CRM /Loyalty • Part of the university running Platform club Kate • Shops mainly in high street sports fashion stores Sophisticated • Looks for the best Tailored Loyalty Data deals on branded Programmes Management sportswear
What it delivers for your business Increased sales Targeted revenue Marketing Intelligent re- Effective marketing and mobile data incremental collection sales Increase Deliver media customer spend engagement accountability Real-time Instant campaign campaign = Competitive advantage tracking ability
How this protects your business Time and location based offers handled with ease Removes Removes promotional fraud & mis- hijacking redemption Staff can focus on Single POS process fulfilling order for all offers
How it offers a better customer experience Customer controls handset & redemption Works on all handsets Non-intrusive Convenient & Instantly to uses familiar hand devices Quick to use in-store
Thanks for listeningSteve Rothwell, CEOsteve@eagleeye.com