Mixi offers several ad programs for their platforms: - The mixi Ad Program (mAP) allows ads on PCs, feature phones, smartphones, and native Android and iOS apps. Ad sizes and payment rates vary based on daily active users. - To participate, developers must register a Japanese bank account, select an application, and agree to terms. Mixi then reviews the application and notifies the developer about approval status. - If approved, ad distribution begins and payments are deposited monthly into the registered bank account. Developers can update their bank account by the 20th of the month for the next month's payment.

1. October 2011
Mixi Monetize Programs

2. mixi Ad Program (mAP)
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3. mixi Ad Program (mAP)
Summary
○ Ad Spaces
○ Mixi offers the ad program for
● PCs
● Feature Phones
● Smartphones (web-based)
● Native App - Android
● Native App - iOS
○ mAP Sales Calculation
○ mAP Process
○ Create a bank account
○ Register a bank account
○ Select Application
○ Agree to terms and conditions
○ Screening Process
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4. mixi Ad Program (mAP)
Ad Spaces (PC, Feature Phone, Smartphone)
PC Feature Phone Smartphone
Ad A Ad A
Header
Application Ad Application
B
Application
Ad B
Ad C Footer
Ad Size Format Ad Size Format Ad Size Format
Ad A 468×60 pixels Gif or Flash Header 192×53pixels Gif 320×48
Ad A & B Gif
pixels
Ad B 120×600 pixels Gif or Flash Title – [Ad] + 14
characters
Body – 19 characters
Ad C 728×90 pixels Gif or Flash
Footer A character includes Text
Japanese letters,
romantic letters and
spaces
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5. mixi Ad Program (mAP)
mAP Sales Calculation (PC, Feature Phone, Smartphone)
Daily Sales in JPY = (DAU * UU unit price) + (frequency of ad * [CPI, 3 JPY])
Avg. DAU UU unit price UU unit price UU unit price
(no in-app purchases) (using mPP) (using other purchase settlement)
Less than 50,000 0.3 0.3 0.3
PC 50,000 – 99,999 0.5 0.4 0.3
UU unit price 100,000-249,999 0.7 0.45 0.3
250,000-499,999 0.9 0.5 0.3
Over 500,000 1.1 0.55 0.3
Avg. DAU UU unit price UU unit price
(no in app purchases) (using in app purchases)
Less than 100,000 0.3 0.3
Feature
100,000 – 199,999 0.5 0.4
Phone
UU unit price 200,000-499,999 0.7 0.45
500,000-999,999 0.9 0.5
Over 1,000,000 1.1 0.55
Less than 20,000 0.3 0.3
20,000 – 39,999 0.5 0.4
Smartphone
40,000-99,999 0.7 0.45
UU unit price
100,000-199,999 0.9 0.5
Over 200,000 1.1 0.55
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6. mixi Ad Program (mAP)
Ad Spaces (Android /iOS Native)
Android / iOS Daily Sales in JPY = (DAU * UU unit price)
Avg. DAU UU unit price UU unit price
Mixi Ad (no in app purchases) (using in app purchases)
Less than 10,000 0.3 0.3
10,000 – 19,999 0.5 0.4
20,000-49,999 0.7 0.45
50,000-99,999 0.9 0.5
Over 100,000 1.1 0.55
Application
Ad Size Format
Ad A Width100%×25Pixels Gif
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7. mixi Ad Program (mAP)
mAP Process
Must register a Japanese Bank Account (transaction fees are minimized for the application provider).
The name of the account holder should be the same name registered in Developer Registration or Registration
Create a bank for the Partner Account.
account mixi will not be able to make payments if there is insufficient or inaccurate information.
Any changes to the bank account must be made before the 20 th of the month prior to the payment month (e.g.
changes must be made by January 2011 for them to be reflected for payments made on February 2011).
Register a
bank account Log into “mixi Business Support” and register a Japanese bank account
Select The home page of “mixi business support” will display a list of the applications developed by you. Please
Application select the application in which you would like to register for the mixi ad program
Agree to terms Please agree to the mixi ad program terms and conditions prior to applying
and cond. http://developer.mixi.co.jp/en/appli/policies/map/terms/
Screening 1. For a first-time applicant, the Company sends a document to name and address registered in Developer
process Registration. The document may not be sent for a corporate developer who registered for a partner account.
2. The Company reviews the mixi App registered for this program. (maximum of 5 business days).
3. Upon approval, the advertisement distribution will begin and a notification will be sent by email. If the
application is not approved, the applicant will also be notified by email.
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8. mixi Payment Program (mPP)
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9. mixi Payment Program (mPP)
Summary
○ mPP Payment Service
● PCs
● Feature Phones
● Smartphones (web-based)
● Native App - Android
● Native App - iOS
○ mPP Incentives
○ mPP Process
○ Submit Application to mixi
○ Submit forms to mixi
○ Screening process
○ Develop and test on application
○ Launch
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10. mixi Payment Program (mPP)
mPP Payment Scheme (PC, Feature Phone, Smartphone, Android)
Transactions Fees Payment based on # of points
used in application
10.5%
11 75
JPY JPY
71.4% Application Provider
Mobile Carriers
and others
105 100
Purchase Points JPY pts Supply Points
Use Points
User 100
pts
Platform Payment Method for Points
PC ①Credit Card, ②WebMoney, ③Payment through cell phone
Feature Phone ①Payment through cell phone, ②WebMoney (only for NTT Docomo)
Smartphone ①Credit Card, ②WebMoney
Android SDK ①Credit Card ,②Google Checkout
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11. mixi Payment Program (mPP)
Discount Program based on DAU and In-app purchase rate (PC, Feature Phone, Smartphone)
Average DAU
In-app purchase rate 5,000 - 9,999 10,000-19,999 >20,000
PC
Discount Program 8%-10% 1% 2% 3%
10%-15% 2% 2% 3%
>15% 3% 3% 3%
Average DAU
Feature
In-app purchase rate 40,000 - 99,999 100,000 - 199,999 >200,000
Phone
Discount Program 8%-10% 1% 2% 3%
10%-15% 2% 2% 3%
>15% 3% 3% 3%
Average DAU
In-app purchase rate 20,000 -49,000 50,000 - 99,999 >100,000
Smartphone
8%-10% 1% 2% 3%
Discount Program
10%-15% 2% 2% 3%
>15% 3% 3% 3%
In-app purchase rate is calculated by (in app purchase MAU / MAU)
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12. mixi Payment Program (mPP)
mPP Payment Scheme (iOS)
Fees Revenue Share (contract)
30%
31.5
JPY ?
? Application Provider
Apple
Payment Platform Social Graph
mixi User
○ Apple requires developers to use the iOS payment system (30%)
therefore the remaining 70% is split between mixi and the developer
○ The revenue share percentage is agreed upon and documented in a
contract
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13. mixi Payment Program (mPP)
mPP Process
Submit
Application Agree to the terms and conditions, then sign and submit application form to mixi.
to mixi
Submit
Fill out forms to describe the application and the types of capabilities it will have and send the forms
forms to to mpp_info@mixi.co.jp
mixi
Screening
process mixi will review the application. A notification of approval or rejection will be sent via email.
Develop and Develop and test the payment system. If the application is already on the mixi platform, use a test
application. The application must be approved by mixi before it is launched, therefore a test approval
test on
request must be submitted.
application
Once approved by mixi, the payment system can be launched in the application and appropriate
Launch payments will be made to the application provider.
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14. UU Bonus Program
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15. UU bonus
UU Bonus (incentives for apps that do not use mPP)
PC
○ Only devices that do not
have in-app purchases
can qualify for this
program
Feature Phone ○ Only applications that
are categorized as one of
the following can qualify
○ Entertainment
○ Horoscopes and
Smartphone (web based, native) Assessments
○ Communication
○ Learning
○ Tools
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16. Payment Method
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17. Payment Method
mixi Payment Rules
x JPY (x JPY – 420 JPY) remitted
Payment 10th
1st month 2nd month 3rd month
○ The statement is calculated at the end of each month (x JPY) and the payment is made on
the 10th of the 2nd month after the calculation month
○ A remittance fee of 420 JPY is deducted from the payment amount
○ In the event the remittance could not be completed due to a lack of or inaccuracy of
information provided by the application developer, mixi will not refund the 420 JPY
remittance cost and will charge an additional 840 JPY for cancellation fees
• 2,000 JPY/month required for remittance (xJPY > 2000
JPY for payment)
 Any monthly payments that do not surpass 2,000
JPY are deferred to the next
 Payment is then made when the aggregate of
each month surpasses 2,000 JPY
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