Sports PR Lecture, 8-27-19

1. Sport PR
Lecture: 8.27.19
University of Cincinnati
By Jackie Reau

4. Introductions

5. Syllabus Review

6. Think Differently

8. New Communications Model
•Old School
–Deadlines were set for an established time per section
–Paper published and delivered in the morning
–Reader interaction: Letter to Editor, phone call to Editor
•New School
–Website updated 24/7 with live reader comments
–Mobile application updated 24/7
–Social media platforms updated 24/7 with constant reader
interaction
–Paper published and delivered in the morning
Professional bio, third person, no opinion without quote

9. Write Your Own Bio in Third Person
*Name
*Title (education, expected education)
*Desired Dream Job
*Extracurricular activities that support Dream Job
*Other activity that supports Dream Job
-Post this information to Linkedin.com profile