XU Lecture Notes, 9-18-19

1. Xavier University
Sports Administration Seminar
Lecture Notes
September 18, 2019
Jackie Reau

2. Turn in Sponsorship Activation Audit
Discussion

3. Tonight
• Current Event Discussion Leader: Innovation (Hillary
Williams)
• Current Event Discussion Leader: Fan Attendance
Trends at Live Sporting Events (Luke Turgeon)
• Professional Sports Overview

4. Next Week
• Women & Sports Overview
• Current Event Discussion Leader: Millennials &
Sports (Jake Shepski)
• Current Event Discussion Leader: Benefit of Athlete
Charities to the Community and Athlete (Tia
Richardson)

5. The Rise of Cricket in India
Video: Harsha Bhogle: The rise of cricket, the rise of India
https://www.youtube.com/watch?v=LbIXYEW9CSQ

6. The Business Side of Cricket
https://www.cnbc.com/2018/07/03/cricket-
ipl-india-sports-mlb-baseball.html

7. Establishing Cricket in the U.S.
India is the fastest growing major economy in the world, third largest start-up
base for companies in the world (4,750 tech start ups), and the labor force is 170
million.
Cricket’s Indian Premier League is valued at $5.3 billion and earned $1 billion in
sponsorships last year (MLB: $892 million).
During the first week of IPL’s 2018 season, it pulled in 371 million total TV viewers.
FOX won the broadcast rights: five years, $2.55 billion.
Top 10 cities with Indian-American Populations, 1.5 million
1. New York City, 526,133 6. San Jose, 117,711
2. Chicago, 171,901 7. Dallas, 100,386
3. Washington, DC, 127,963 8. Houston, 91,637
4. Los Angeles, 119,901 9. Philly, 90,286
5. San Francisco, 119,854 10. Atlanta, 79,980

8. Establishing a Professional Cricket
League in the U.S.
Research
Branding of Teams and Merchandise: Cool Effect
Rules of the Game and Field Accessibility
Community Engagement & Accessibility
Corporate Sponsorship and Corporate Community Engagement
TV and Media
Scheduling of Matches to Avoid Conflict with Other Pro Teams