Communication tactical plan

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Communication tactical plan

  1. 1. Communication - Tactical Plan p 1 of 1Program:Communication 1: Introduction to programAudience:  Users and their managersPurpose: Examples:  Develop awareness  Alert recipients that they will be asked to participate  Explain processStakeholders: “WIIFM” Key Messages: Delivery timing: Suggested methods & Examples:channels:  Email (define scope / list)  Intranet site(s)  Meetings  Media channelsPotential barriers and tactics to address them:Other considerations: Communication 2: Invitation to participateAudience:  InviteesPurpose: Stakeholders: “WIIFM” Key Messages: Delivery timing: Suggested methods & channels:Potential barriers and tactics to address them:Other considerations: Communication 3: “Buzz” communicationAudience:  Site participantsPurpose:  Drive engagement and traffic to the siteStakeholders:  Users and site owners“WIIFM” Key Messages: Delivery timing: Suggested methods & channels:Potential barriers and tactics to address them:Other considerations: 

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