How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle
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This slidedeck supplemented the Forward Progress webinar, How to Use LinkedIn for New Business Development. In the webinar, Dean DeLisle, Founder and CEO of Forward Progress, described how those in business development can use LinkedIn to their advantage.
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How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle
- 1. How to Use LinkedIn for New Business Development (877) 592-6224 www.ForwardProgress.net
- 2. Using LinkedIn for New Business Development Dean DeLisle Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
- 3. Please turn off your cell phone Close your email Remove all distractions Tune in and you will see the results quickly! (877) 592-6224 www.ForwardProgress.net
- 4. Questions area in task bar Type us a message so we know you got it Ask us anything throughout the class (877) 592-6224 www.ForwardProgress.net
- 5. Social Networks – Where do you Stand? Social Networks – Where do you Stand? YOU ARE HERE (877) 592-6224 www.ForwardProgress.net
- 6. Fear of Social Networking “I don’t have enough time” “I don’t know what my voice should be” “I worry about negative comments” “I don’t know what to post” (877) 592-6224 www.ForwardProgress.net
- 7. The Popularity of Social Networks Cause Fear of Missing Out Need for Connection Effect Facebook: 1.2 Billion Active Users LinkedIn: 250 Million Members Twitter: 645 Million Active Users Google+: 300 Million Active Users (877) 592-6224 www.ForwardProgress.net
- 8. The Issue with Social Networks • • • • • People add connections They make postings They link to content and articles They make updates They even link to their websites THEY DON’T PRODUCE ANY RESULTS! (877) 592-6224 www.ForwardProgress.net
- 9. Current Use of Social Network Communication? • • • • • • • (877) 592-6224 Blogs Articles Postings Status Updates Emails VideoPhoto Links www.ForwardProgress.net
- 10. Why Online Social Networks? • • • • • • Interactive People Respond Better Builds Trust Builds Community Viral Activity Sharing (877) 592-6224 www.ForwardProgress.net
- 11. Social Networks We Already Know • • • • • • • • • • Ourselves Our Business City/Country Clubs Chambers Industry Clubs Organizations Charities Religious/Health Network Groups LinkedIn Groups (877) 592-6224 www.ForwardProgress.net
- 12. How Many Contacts Do You Have That You Cannot See? • That Know YOU? Networking Beyond One-to-One • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean (877) 592-6224 Sue Pat Mark www.ForwardProgress.net
- 14. 2014 LinkedIn Stats - Growing • LinkedIn Has Over 250 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1 (877) 592-6224 www.ForwardProgress.net
- 15. Your First Conversation = Your Profile • • Complete Profile Be Clear • What will you do for others? • Why & How? • What do you want/need? • What do you tell them? Credibility + Reputation (877) 592-6224 www.ForwardProgress.net
- 17. Be Complete and Clear in Your First Conversation (877) 592-6224 www.ForwardProgress.net
- 19. The Reflection of Skills (877) 592-6224 www.ForwardProgress.net
- 20. More New Items LOOK VIDEO (877) 592-6224 www.ForwardProgress.net
- 21. “I lean heavily on my personal and company LinkedIn profiles to promote my business. By keeping both profiles fresh with new content, I receive requests for meetings and information, and more requests to connect than I what I send.” - Spencer Maus, SpencerConnect Communications (877) 592-6224 www.ForwardProgress.net
- 22. When you post – you are talking! • • • • What does your audience want? What do they need? What are you passionate about? What will show them your personality – who you are? (877) 592-6224 www.ForwardProgress.net
- 23. Value Based Posting (877) 592-6224 www.ForwardProgress.net
- 24. Adding – Conversations • Are you on LinkedIn? • Is it ok if we connect? Get Social (877) 592-6224 www.ForwardProgress.net
- 25. Adding – Conversations 1. 2. 3. 4. 5. Remember Be personal Reference meeting Include personal info Set appointment Add phone number • Are you on LinkedIn? • Is it ok if we connect? Get Social (877) 592-6224 www.ForwardProgress.net
- 27. Interaction – Home (877) 592-6224 www.ForwardProgress.net
- 28. Work it – 20 Min Max! (877) 592-6224 www.ForwardProgress.net
- 31. Set the Hook (877) 592-6224 www.ForwardProgress.net
- 32. Group Diving LIVE DEMO (877) 592-6224 www.ForwardProgress.net
- 33. Find Relevant Discussions Finding Your Target in Groups (877) 592-6224 www.ForwardProgress.net
- 34. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you want/need? • Add new items!! • Build Your Network Daily • Even if only 1 per Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
- 35. WHAT IF YOU COULD? Gain More Business with Two LinkedIn Business Development Classes + Further Access to Live Coaching and Training to Increase Quality Appointments and Targeted Referrals + The Following OnDemand Classes: • • • • • • • (877) 592-6224 LinkedIn Beginner 101 – Building the Ultimate Profile LinkedIn Beginner 102 – Building a Solid Network Social Jack Orientation 201 – Defining Your Destination Social Jack Orientation 202 – Network Science Social Jack Orientation 203 – The Referral Machine LinkedIn Advanced Sales 301 LinkedIn Advanced Sales 302 www.ForwardProgress.net
- 36. www.LinkedIn98.com Regularly $298 – Now only $98 for Two LinkedIn Business Development Classes + 60 Days of Access to our Social Jack Group Coaching and 7 Additional LinkedIn and Network Building Classes (877) 592-6224 www.ForwardProgress.net
- 37. www.LinkedIn98.com Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
- 38. www.LinkedIn98.com Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
- 40. www.LinkedIn98.com Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
- 41. www.LinkedIn98.com Gain More Business with Two LinkedIn Business Development Classes + Further Access to Live Coaching and Training to Increase Quality Appointments and Targeted Referrals + The Following OnDemand Classes: • • • • • • • (877) 592-6224 LinkedIn Beginner 101 – Building the Ultimate Profile LinkedIn Beginner 102 – Building a Solid Network Social Jack Orientation 201 – Defining Your Destination Social Jack Orientation 202 – Network Science Social Jack Orientation 203 – The Referral Machine LinkedIn Advanced Sales 301 LinkedIn Advanced Sales 302 www.ForwardProgress.net
- 42. www.LinkedIn98.com Regularly $298 – Now only $98 for Two LinkedIn Business Development Classes + 60 Days of Access to our Social Jack Group Coaching and 7 Additional LinkedIn and Network Building Classes (877) 592-6224 www.ForwardProgress.net
- 43. Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ BUSINESS PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle www.ForwardProgress.NET (877) 592-6224 www.ForwardProgress.net