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Accelerate commercialization with cloud based product master data management

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Accelerate commercialization with cloud based product master data management

  1. 1. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Accelerate Commercialization with Cloud- Based Product Master Data Management Bruck Assefa Senior Product Strategy Manager Product MDM and PLM Deepak Gupta Global MDM Practice Director KPIT Infosystems, Inc. Sept 21, 2016 Presented with
  2. 2. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2
  3. 3. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Program Agenda Product Commercialization Challenges: Examples Accelerating Commercialization With Oracle Product Hub Cloud Additional Use Cases KPIT Customer Implementations 1 2 3 4 3
  4. 4. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Program Agenda Product Commercialization Challenges: Examples Accelerating Commercialization With Oracle Product Hub Cloud Additional Use Cases KPIT Customer Implementations 1 2 3 4 4
  5. 5. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5 Commercialization Touches Multiple Processes Sales Bundles Digital Assets Pricing and Promotions Sales and Marketing Attributes SALES AND MARKETING Manufacturing BOMs Costing Quality Work Definition MANUFACTURING Transportation Order Promising Order Fulfillment Order Capture Inventory ORDER TO CASH Demand Forecast Safety Stock Supply Planning Inventory PLANNING Product Commercialization “Commercialization” is the process or cycle of introducing a finished product to the market
  6. 6. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | The Product Commercialization Challenge Example I: Poor Product Data in Sales Channels Incomplete Non-Standard Inconsistent Un-trusted product information leads to lost sales and brand attrition Channel 1 Channel 2
  7. 7. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | The Product Commercialization Challenge Example II: Lack of Inventory Visibility Customers Channel 1 Channel 2 Customers Channel 3 Channel 4 DC 1 DC2 Assembly Plant Manufacturing Out of Stock SKU 2043828332 Hi-Flow Hydraulic Filter New Production or Order SKU 2043828332 Hi-Flow Hydraulic Filter Existing Inventory SKU 39482073948 High Flow Hydraulic Flt Lack of inventory visibility leads to excess production, higher costs and wasted resources Customer Order SKU 2043828332 Hi-Flow Hydraulic Filter Component Warehouse 2 Supplier Component Warehouse 1
  8. 8. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Status: Active High Flow Hydraulic Flt The Product Commercialization Challenge Example III: Fragmented and Manual Processes Drop Ship PO SKU 2043828332 Hi-Flow Hydraulic Filter Status: Active Discontinued High Flow Hydraulic Flt Manual and error prone change management processes lead to transactional errors and unhappy customers Customer Order SKU 2043828332 Hi-Flow Hydraulic Filter Status: Active Discontinued High Flow Hydraulic Flt Status: Active High Flow Hydraulic Flt Rejected by Supplier Product Discontinued Call CenterWebsite Manual Update Pending Manual Update Supplier Update Active Product: Create Drop Ship PO
  9. 9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Too Costly Not To Address! Root Cause for Product Data Challenges 9 Data Fragmentation Inability to effectively consolidate product data from trading partners and disparate systems No unified product view and conflicting product information Lack of Governance Loose business policies and ineffective process controls Lack of security, audit trail, workflow, monitoring and reporting Poor Data Quality Manual, non-repeatable and error- prone processes Poorly classified, incomplete, inconsistent and duplicate product data Data Sharing Complex integrations and high IT cost to share product data Incomplete, irrelevant and erroneous data shared within and beyond the enterprise
  10. 10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Program Agenda Product Commercialization Challenges: Examples Accelerating Commercialization With Oracle Product Hub Cloud Additional Use Cases KPIT Customer Implementations 1 2 3 4 10
  11. 11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Modern, purpose-built, extensible, deployed on Oracle Public Cloud Modern Product Data Management Product Hub Cloud Easy to deploy, easy to use, easy to adapt Data On-Boarding On-board product data from multiple systems and trading partners Data Quality Data Enrichment & Governance Establish and enforce policies for the creation, update and retirement of product data Data Sharing Share relevant, timely and complete product data to all consuming systems Ensure data is appropriately classified, standardized and validated 11
  12. 12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 12 Oracle Product Hub Cloud Can be Deployed in Your Current IT Environment Order Sources Order Fulfillment Systems Commerce CPQ Other PLM Suppliers ERP Spreadsheets Product Hub Cloud Item On-Boarding Data Standardization Item Enrichment Item Sharing Centralized Product Definition Product Sources Financials Inventory (Indirect) Procurement Manufacturing (Direct) Procurement
  13. 13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 13 Standardized Product Data for Order Capture Systems Oracle Product Hub Cloud Web Call Center Stores Print Mobile Internal DC 3rd Party DC Supplier Stores Finance PRODUCT HUB CLOUD Provide Clean, Complete and Consistent Product Information to Your Customers  Provide complete and consistent product data to order capture systems: • Products and Variants • Attributes • Cross-Sell/Up-Sell/Warranty Relationships • Catalogs • Sales Bundles • Digital Assets
  14. 14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 14 Centralized Product Data for Order Fulfillment Systems Oracle Product Hub Cloud Web Call Center Stores Print Mobile Internal DC 3rd Party DC Supplier Stores Finance PRODUCT HUB CLOUD Harmonize and Attain Global Product Visibility Across Fulfillment Systems  Harmonize product data across order fulfillment systems: • Products and Variants • Operational Attributes • Fulfillment/Substitute/Planning Relationships • Assemble to Order, Pick to Order and Kit Structures • Item Number Cross-References • Trading Partner Items  Achieve global product visibility
  15. 15. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 15 Streamlined Change Management for All Systems Oracle Product Hub Cloud Web Call Center Stores Print Mobile Internal DC 3rd Party DC Supplier Stores Finance PRODUCT HUB CLOUD Centralize Product Maintenance and Propagate Changes to All Consumers  Propagate product data change to all order capture and order fulfillment systems: • Centralize change (change once) • Validate for accuracy • Streamline approvals • Propagate change to all order capture and fulfillment systems • Keep audit trail
  16. 16. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | • Fragmented and siloed product information • Inconsistent, incomplete and duplicate product data • Manual and inefficient processes • Poor change management • Complex point-to-point integrations 16 • Centralized view of products • Accurate, consistent and reliable product data • Automated and collaborative processes • Rule based change policy and propagation • Product publication from a central repository Oracle’s Omni-Channel Product Data Management Solution Centralize Product Definition, Enrichment and Governance in the Cloud Harmonized and Reliable Product DataFragmented and Inconsistent Product Data Before After
  17. 17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Program Agenda Product Commercialization Challenges: Examples Accelerating Commercialization With Oracle Product Hub Cloud Additional Use Cases KPIT Customer Implementations 1 2 3 4 17
  18. 18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Key Product Hub Cloud Use Cases Consolidation, Migration Business Intelligence Data Governance Supply Chain Initiatives Cx Initiatives Procurement Initiatives M&As PLM Initiatives Multiple ERPs Path to Cloud Workflow Real-Time Analytics Security & Change Control Data Warehouse Data Validations Omni-channel commerce Spend management Sales and manufacturing readiness Operational & Attributes and Multi-org structures Configure- price-quote Procurement Catalogs Part Reuse Org level change control Sales catalogs Vendor Portal Inventory visibility Import and Publication Industry Specific UDI: Med Device GDSN: Retail, Distribution, Manufacturing
  19. 19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. Program Agenda Product Commercialization Challenges: Examples Accelerating Commercialization With Oracle Product Hub Cloud Additional Use Cases KPIT Customer Implementations 1 2 3 4 19
  20. 20. www.kpit.com Oracle Product Hub Cloud Customer Cases Deepak Gupta Director and Chief Architect , Oracle MDM Practice, KPIT
  21. 21. © KPIT Technologies Limited Development Centers located in India, US, Germany and Brazil 60 Patents filed Publicly traded company in India Headquartered in Pune (India) 10,000+ Employees Globally Incorporated in 1990 34 global offices across 16 countries 2015* revenues USD $489 Mn Corporate Quick Facts 1/25/20162 KPIT at a glance
  22. 22. © KPIT Technologies Limited KPIT- Oracle Practice 9/29/201622 Business Transformation Services Program Management – Organizational Change Management – Business Process Architecture Application Management Services DBA - 24 X 7 Support – Maintenance – Testing as a service Industry focus 500+ customers 2100+ consultants Center of Excellence Team Implementation, Upgrade ,Tools
  23. 23. © KPIT Technologies Limited Today’s Discussion 9/29/201623  Oracle Product Hub Cloud Solution  Customer Use Cases and Business Benefits  Rapid Implementation of Product Hub Cloud- KPIT Prebuilt Connectors  Question and Answers
  24. 24. © KPIT Technologies Limited Cleanse Consolidate Categorize CommunicateProduct Data KPITiLink Any Product Data Sources Legacy Common Data Model Enrich Govern & Enforce Publish & Syndicate KPITiLink Oracle Product Hub Cloud Data Pools E-Commerce Oracle Product Hub Cloud Solution Data Cleanse & Consolidation Oracle Product Hub Cloud 9/29/201624 IntegrateGovern
  25. 25. © KPIT Technologies Limited9/29/201625 Customer Use Cases and Business Benefits 9/29/20169
  26. 26. © KPIT Technologies Limited Case 1- Product Hub Cloud for Omni Channel Commerce 9/29/201626 Company: Manufacturer and Distributor ERP : Oracle EBS Goal : Consistent Product Data for Sales/Marketing, Print Catalog and Ecommerce Website Problems with the Product Data : • Existing Oracle EBS system was not providing capabilities to maintain various unique attributes of their products and to be able to search and identify conclusive information for their customers • Company was looking for avenues to provide their Sales Executives product searching capability on various product data parameters including Images to promptly respond to customer’s requests • Company was looking for standardization and streamlining of the business processes for faster time to market of products through print catalog and ecommerce channels. 26
  27. 27. © KPIT Technologies Limited Case 1- Continues…. Before Oracle Product Hub Cloud 27 Oracle EBS 9/29/2016 Print Catalog Customer Requests Sales Ecomm Store Marketing Website A B C • A, B, C version of Product Information distributed with 3 Sales Channels • Long time to respond to Customer request for quote as EBS do not have comprehensive search capabilities on Product attributes • Print Catalog and Website show different information and Confuse customers
  28. 28. © KPIT Technologies Limited Case 1- Continues…. After Oracle Product Hub Cloud 9/29/201628 Oracle Product Hub Cloud Data Stewards & Category Managers Enrichment Workflow Item Enrichment Translation Digital Content Mgmt. Monitor Data Quality Search and Access Sales Channel Users Website Ecommerce DataPublish (Batch) DataImport (Batch) Adobe Improve Customer Satisfaction - Single, Consistent and Complete Product Information across all Sales Channels Customer Requests Oracle EBS Automated/ Scheduled KPIT Adapter On Premise
  29. 29. © KPIT Technologies Limited Case 1- Continues…. Benefits from Oracle Product Hub Cloud 29 9/29/2016  Establish product data governance and business rules  Enabled rich interactive UI with comprehensive embedded Product Data analytics to provide their Sales executives to quickly respond to customers RFQs.  Central repository of Product Data -360 degree view of products to business users  Oracle Product Hub Cloud provided visibility to substitutions, Cross-sells and Up-sells resulting in increased revenue for Sales Executives  Streamlined item enrichment process  Seamless automatic item data flow updates from on- premise Oracle EBS system to Oracle Product Hub Cloud.  Automated Integration to build Print Catalogs.  Consistent Information for all Sales Channels (Website, Print Catalog and direct customer queries)  Faster Product Launches
  30. 30. © KPIT Technologies Limited Case 2- Product Hub Cloud for Streamlining Product Value Chain 9/29/201630 Company: Manufacturer and Distributor ERP : Oracle JDE E1 PLM: Oracle Agile Goal : Successful JDE E1 Implementation; Orchestrate new product induction and change management processes from PLM to JDE, Simplify M&A activity Problems with the Product Data : • There is no data governance enforced for creating product information • Product information is spread between Agile, JDE and spreadsheets • Product Data enrichment was being provided in a third party system based on SharePoint/Excel • Significant data duplication, fragmentation, and errors • New product introduction cycle times were too long • There’s sensitivity regarding data compliance issues • No flexible platform to manage and govern new product information through M&A activity • They needed a quick win because of JDE implementation issues 30
  31. 31. © KPIT Technologies Limited Case 2- Continues…. Before Oracle Product Hub Cloud 31 Agile PLM JDE E1 BI/DW VCP • Manual data transfer between PLM and JDE • Process driven using email and phone. • No accountability of product data across departments • No validations in place for data correctness • Multiple manual forms/spreadsheet to manage data • Multiple systems providing product data to BI and data warehouse systems • Inconsistent data provided to Planning and Reporting Systems. • Product data is scattered across multiple systems. 9/29/2016
  32. 32. © KPIT Technologies Limited Case 2- Continues…. Oracle Product Hub Cloud Implementation 9/29/201632 Mastering Metadata Configure Product Taxonomy Configure all Agile and JDE inventory and branch attributes Standard Look ups and Values Search criteria and Results Formats Cleansing/Standardization Governance Integrate Configure Data Quality Rules for Description generation Configure Business Rules for defaulting and assignment of attributes UOM conversions New Item Onboarding Workflow Change Management Workflow Role based security Import Map for data loads Integrate Agile PLM to Product Hub Cloud using KPIT iLink Adapter Integrate Product Hub Cloud to JDE E1 using KPIT iLink Adapter
  33. 33. © KPIT Technologies Limited Case 2- Continues…. After Oracle Product Hub Cloud 9/29/201633 Agile PLM Oracle Product Hub Cloud Standardize Categorize Item Workflow Data Governance Data Validations Monitor Data Quality Search and Access Field/Branch TeamEnrich KPIT iLink JDE E1 BI/DW VCP KPIT iLink • Automated data transfer between PLM and JDE • Workflow Driven New Item Onboarding and Change Management Processes • Well defined accountability for product data across departments • Governance /validations in place for data correctness • Consistent product data provided to Planning and Reporting Systems from single source of truth. • Automated integration between Agile PLM, Product Hub Cloud and JDE E1 • 360 degree of product data across organizations On Premise On Premise
  34. 34. © KPIT Technologies Limited Case 2- Continues…. Benefits from Oracle Product Hub Cloud 9/29/201634  Central repository of product data providing 360 degree view of products to users  Enforce product data consistency and governance across the organization  Better item searching capabilities for end users  Foundation for VCP: With de-duplicated and structured product data, more accurate results are attained from planning engine  Accelerated time to market through guided workflows for item setup and enrichment  Increased revenue by providing product visibility to substitutions, Cross-sells, Up-sells etc.  Eliminated costly manual tasks by automating product import, auto-assigning product attribute values and establishing guided workflow processes  Help with M&A strategy by cutting cycle time for on-boarding items from acquired companies
  35. 35. © KPIT Technologies Limited9/29/201635 Case 3 : Oracle Product Hub Cloud for System Consolidation ( M & A) SOURCE SYSTEMS ERP C O N S O L I D A T E GOVERN MANAGE CLEANSE R A T I O N A L I Z E • Consolidate & Rationalize Product Data from Multiple Systems into Product Hub to maintain unique, complete and accurate product information. • Clean, Standardize Product Information in Hub and distribute golden product information from Hub to ERP. • Enable common New Product Introduction /Maintenance Process in Hub for future data governance. Site 2 Site 1 Site 3 Site 4 Site 5 Reduce Complexity and Cycle Time of Data Conversion and Consolidation Oracle Product Hub Cloud
  36. 36. © KPIT Technologies Limited Case 4 : Oracle Product Hub Cloud for ERP Transformation/Migration Oracle Product Hub Cloud Data Stewards & Category Managers New Item/ Maintenance Workflow Ongoing Item Creation/ Maintaianance Data Governance Data Validations Monitor Data Quality Search and Access Item Workflows Items Data Monitoring Conversion from Old ERP to Product Hub Processes Old ERP DataPublish DataImport (Batch) Integration to PDH to ERP 20 New ERP Data Cleanse & Transformation Reduce Transformation Cycle Time and Risk of failure 9/29/2016
  37. 37. © KPIT Technologies Limited KPIT Implements Oracle Product Cloud in 12 Weeks 37 Project Planning Discovery and Design Demo Based Requirement Gathering Fusion Cloud Environment- Access Build and CRP Import Metadata/ Item Data Using KPIT Accelerators Setup- Apply Pre-Built Template Configure NIR, Workflows, Rules Configure Imports and Publish Build EDQP Lens* Integrate to ERPs ** Testing and CRP Fine Tuning Setup Go-Live UAT Production Deployment Go- Live Gather Product Data Gather Product Metadata 9/29/2016 12 Weeks *** * Applicable to Customer who buy EDQP License. ** Applicable to Customer who buy KPIT iLink Product Hub Adapters for EBS, JDE *** Timeline vary based on number of items, size of Taxonomy, number of workflows, users and Integration Requirements Setup EDQP *
  38. 38. © KPIT Technologies Limited KPIT- Simplified Oracle Product Hub Cloud to On-Premise Integrations 9/29/201638 Product Hub Cloud EBS JDE AdobeAgile (PLM) Endeca 1WorldSync FDA KPIT iLink KPIT iLink RMS SAP KPIT iLink KPIT iLink KPIT iLink KPIT iLink KPIT iLink iLink Product Hub Cloud – EBS On Premise integration adapter iLink Product Hub Cloud- JDE On Premise integration adapter Product Hub Cloud – Adobe InDesign On Premise adapter Agile PLM On Premise to Product Hub Cloud Integration Adapter. iLink Product Hub Cloud- FDA ( Med. Device UDI Solution) KPIT Oracle Product Hub Cloud Adapters( Live): iLink Product Hub Cloud- 1WorldSync ( GDSN) Adapter iLink Product Hub Cloud- SAP On Premise Adapter KPIT Oracle Product Hub Cloud Adapters ( In Development): iLink Product Hub Cloud- Oracle RMS Adapter iLink Product Hub Cloud- Endeca Adapter KPIT Oracle Product Hub Cloud Adapters ( Roadmap):
  39. 39. © KPIT Technologies Limited • Cloud SAAS Solution – Reduce Total Cost of Ownership • Can be implemented in as less as 12 weeks of Timeline • Pre-Built Connectors available for almost all On Premise Applications • Central repository of Product data providing 360 degree view of products • Enforce Product Data consistency and Governance across the organization • Accelerated time to market: Streamline on-boarding of items using workflows there by accelerating product time to market. • Help with M&A strategy by cutting cycle time for on-boarding new companies item data • Increase revenue: Product Hub Cloud can help downstream systems by providing visibility to substitutions, Cross-sells, Up-sells etc. • Savings by Operational Efficiencies: With batch imports, rules, workflows etc., Solution will remove manual processes/checks Benefits for Oracle Product Hub Cloud Solution 39 Best in Class Rapid Implementation Scalable & Flexible 9/29/2016 Cloud Service
  40. 40. Technologies for a better world Thank you
  41. 41. Confidential – Oracle Internal/Restricted/Highly Restricted41
  42. 42. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 42

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