1. New Product Development & Commercialization Strategy of VIRESOLVE GROUP-05 *Amiya Kumar(10EX-003) *AnkurGirdhar (10EX-004) *Dilip Kumar Mallick (10EX-013) * Pradipta Paul (10EX-033) * Satyabrata Dash (10EX-045)
2. Market strategy Given Newness of Markets & Product New Market Market Development Diversification Market Penetration Product Development Existing Market Existing Product New Product *Ansoff H. Igor (1957) , “Market Strategy Given Newness of Market & Products”
3. New Product Types…. X Delusion Incremental Breakthrough Incremental X Breakthrough Shadow Customer's Perception Supplier's Perception Breakthrough Incremental