17. CPI
(c) Six Waves Inc. Private and Confidential.
INCREASING MARKETING COSTS
18. TOP GROSSING WESTERN GAMES IN JAPAN
(c) Six Waves Inc. Private and Confidential.
No casual games from overseas
Proven strategy gameplay
HUGE marketing budgets!
#18 #23
#29 #32
#50
19. TOP GROSSING WESTERN GAMES IN KOREA
(c) Six Waves Inc. Private and Confidential.
HUGE Marketing Budgets!
Large IP, Local publisher
#6 #17
#30 #39 #37
#19
#4
#35
Local office
Local support
Large IP
23. (c) Six Waves Inc. Private and Confidential.
HONG KONG ADVANTAGES
• English is an
official language
• Global-leading
metrics
50%50%
24. INCREASE YOUR CHANCE OF SUCCESS
IN HONG KONG AND TAIWAN
(c) Six Waves Inc. Private and Confidential.
25. LOCAL GAMES - THE TOP 100 GROSSING CHART
85%
65%
70%
70%
48%
Japan South Korea Taiwan Hong Kong US
(c) Six Waves Inc. Private and Confidential.
Source: AppAnnie
26. GAMES GENRE- THE TOP 100 GROSSING CHART
(c) Six Waves Inc. Private and Confidential.
Source: AppAnnie
38%
41%
38%
37%
16%
9%
12%
16%
21%
17%
10%
9%
15%
13%
5%
JAPAN SOUTH
KOREA
TAIWAN HONG
KONG
US
RPG Strategy Action
27. GAMES GENRE- THE TOP 100 GROSSING CHART
(c) Six Waves Inc. Private and Confidential.
Source: AppAnnie
16%
17%
5%
25%
17%
US
RPG Strategy Action Casino Casual
32. KEY CONSIDERATIONS
Localize
your Live
Ops &
Community
Localize
your
Marketing
Localize
your
Game
•Understand
your
Audience
(c) Six Waves Inc. Private and Confidential.
33. Not all games are
suitable for Asia
KEY CONSIDERATIONS
Understand
your Audience
(c) Six Waves Inc. Private and Confidential.
34. Much more
than Text
KEY CONSIDERATIONS
Localize Your
Game
(c) Six Waves Inc. Private and Confidential.
48. Take Care of
Your Players
KEY CONSIDERATION
Localize Your
Live Ops and
Community
(c) Six Waves Inc. Private and Confidential.
49. KEY CONSIDERATION
Localize
your Live
Ops &
Community
Localize
your
Marketing
Localize
your Game
Understand
your
Audience
(c) Six Waves Inc. Private and Confidential.