The Power of Game and Music Collaborations: Reaching and Engaging the Masses / Alexey Zhdanovich (Playsense)

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In this talk, we'll explore the power of music collaborations and how they can help reach and engage gameindustries’ audience. With music and games being among the most popular entertainments among the youthful demographic, so they make a perfect match. We'll share real-life examples of how games are using music collabs to captivate players and drive success. From game soundtracks to in-game events, we'll show how to use music to connect with audience in meaningful ways and turn it into essential tool for every developer and publisher.

The Power of Game and Music Collaborations: Reaching and Engaging the Masses / Alexey Zhdanovich (Playsense)

Are you tired of being in a stagnant relationship with your game's audio system? Our team felt the same way, so we broke up with FMOD and started seeing Metasounds instead. We had to navigate some challenges during the transition, but we built custom editor scripts to automate certain processes, and we found that while FMOD made it easier to design sounds and music, Unreal provides fewer bugs. And while both Unreal Audio and Metasounds have their quirks, we decided to take matters into our own hands and build our own custom tools and features to make the workflow as efficient as we can.. Our bumpy journey from transitioning to Unreal Audio is not without any problems, but we feel like we are on the right track. We have the flexibility to create the sounds we want and take our game's audio to new heights. So if you're ready to break free from your boring audio engine, join us as we share our story of breaking up with FMOD and embracing the wacky world of Metasounds.

How Audio Objects Improve Spatial Accuracy / Mads Maretty Sønderup (Audiokine...

DevGAMM Conference

As "3D Audio" is rapidly becoming a sought out feature in games, it's no longer enough to just define a channel-based mix. The benefits of using Audio Objects quickly outshine having to squeeze all sounds into a fixed channel format, by delivering the best possible spatial precision no matter the output and can even be hardware accelerated with certain systems. In this talk, you'll get a quick introduction to the concept and benefits of Object-based Audio and then we'll go hands-on and create, edit and profile Audio Objects in Wwise.

Why indie developers should consider hyper-casual right now / Igor Gurenyov (...

DevGAMM Conference

GameDev community has very mixed feeling about hyper-casual in general Some admire it, majority don't understand and hates it 3 years ago it was really strange market filled with questionable people, low-quality projects and a lot of hype Years have passed, industry matured, adequate business ethics established And most important, this is not about mobile anymore! Almost every publisher have PC (Steam) or Console department right now They are porting successful mobile hits to our favourite platforms Combine it with very fast passed and data driven production cycles, opportunity to try different staff on monthly or even weekly basis and you get perfect environment to apply your passion of making great games and predictable financial conditions

AI / ML for Indies / Tyler Coleman (Retora Games)

DevGAMM Conference

In this talk we'll cover the complexities of the AI/ML landscape and what that means for independent studios. We'll look at tools for image, text, video, and multimedia and how these tools could be used to help smaller studios stand out in a competitive landscape. We'll also explore the potential legal and ethical ramifications of utilizing these tools and provide a roadmap for how to navigate this tumultuous ocean of technology

Agility is the Key: Power Up Your GameDev Project Management with Agile Pract...

DevGAMM Conference

Agile processes have been widely adopted in software development for over a decade, but their adoption in game development studios is relatively new. In this talk, Epam Management experts Ganna Ivanicheva and Boris Lesun will discuss the benefits of adopting Agile processes in game development studios, drawing from their expertise and industry research. They will also explore the similarities and differences between software and game development processes, and common pain points studios face. Additionally, the speakers will delve into the acceleration of game development processes due to the adoption of artificial intelligence (AI).

New PR Tech and AI Tools for 2023: A Game Changer for Outreach / Kirill Perev...

DevGAMM Conference

This session is jam-packed with valuable info. Explore the software that will make your life easier in PR, sales and other forms of outreach. Discover the latest software tools for finding emails, tracking replies, scheduling demos, and more. Explore AI-powered writing technology that will elevate your messaging. Leave with a wealth of options and practical tips to streamline your workflow and boost productivity

Playable Ads - Revolutionizing mobile games advertising / Jakub Kukuryk (Popc...

DevGAMM Conference

Does managing an art team differ from managing any other team? This speech is based on personal experience in managing an art team. It is a story about forging and sustaining a healthy and trusting atmosphere that allows artistic growth. It is about a collaborative team culture, clear communication, professional development, and alignment with project goals. Discover how focusing on these areas has allowed us to create a space where personal goals can help achieve the project goals.

From Local to Global: Unleashing the Power of Payments / Jan Kuhlmannn (Xsolla)

DevGAMM Conference

Join Jan Kuhlmann, Marketing Manager for Europe at Xsolla, as he shares his expertise on taking your game to new heights. Discover the power of incorporating payments and direct-to-consumer strategies, and learn how to effectively connect with players globally. With Xsolla's fully customizable solutions, you'll have the tools to tailor your game to your players' specific needs, resulting in increased revenue and profitability.

Strategies and case studies to grow LTV in 2023 / Julia Iljuk (Balancy)

DevGAMM Conference

Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...

DevGAMM Conference

How to increase wishlists & game sales from China? Growth marketing tactics &...

DevGAMM Conference

Turkish Gaming Industry and HR Insights / Mustafa Mert EFE (Zindhu)

DevGAMM Conference

Building an Awesome Creative Team from Scratch, Capable of Scaling Up / Sasha...

DevGAMM Conference

When scaling up creative production, one of the biggest headaches is ensuring consistent quality, managing a higher volume of iterations, onboarding and training new team members, and handling unexpected challenges. In this discussion, we will explore real-life case studies that provide strategies for streamlining the scaling process while prioritizing mental well-being and maintaining quality standards.

Seven Reasons Why Your LiveOps Is Not Performing / Alexander Devyaterikov (Be...

DevGAMM Conference

Branded Content: How to overcome players' immunity to advertising / Alex Brod...

DevGAMM Conference

Resurrecting Chasm: The Rift - A Source-less Remastering Journey / Gennadii P...

DevGAMM Conference

Discover the story behind the impressive remastering of Chasm: The Rift, originally developed by Ukrainian developer Action Forms. In this talk, we unravel the challenges of reverse engineering, asset restoration, and game mechanic reconstruction. Learn how our team breathed new life into this cult classic, overcoming the absence of the original source code to create a captivating modern gaming experience. Witness video game preservation in action, as we celebrate and cherish digital heritage.

How NOT to do showcase events: Behind the scenes of Midnight Show / Andrew Ko...

DevGAMM Conference

In the end of 2022 we hosted Midnight Show, a cinematic showcase event with announcements of our new projects. But before we started the broadcast, it was almost 2 years of preparations and development, two weeks of filming and lots of mistakes we made during production of this show and projects that were announced. In this talk Andrew, original author, director and producer of Midnight Show, will tell about its history and what you definitely shouldn't do if you come up with idea to make your own showcase event.

Launching a title in Asia Pacific and China / Maxim Chuvalov (Wargaming)

DevGAMM Conference

5 things I wish I knew before becoming a VFX Artist / Paulina Grigonis (Tuatara)

DevGAMM Conference

Pitching with Killer Demos / Jaroslav Stacevič (Nordcurrent)

DevGAMM Conference

A good publishing deal opens doors to the industry for many creators, indie studios, and aspiring developers, but capturing the interest of publishers often requires something truly exceptional. Enter the game demo, your most powerful ally! It's often the first chance you have to impress publishers or investors with your creation. As an up-and-coming game developer, understanding the subtleties of crafting an engaging game demo is vital to grab attention and land that all-important publishing deal. Join me in this talk to explore the essential components of creating a compelling game demo. We'll discuss how to construct a demo that not only captures interest but also conveys the essence of your game, highlights its distinctive features, and leaves a memorable impression on potential publishers. We'll also explore common pitfalls, discuss optimizing your demo to support your pitch deck, and look at examples of successful demo-driven pitches. By the end of this session, you will gain a deeper understanding of the pitching process from a publisher's perspective and be better prepared to attract the attention of potential publishers.

How to Craft the Perfect Pitch / Nathan Sölbrandt ( Xsolla)

DevGAMM Conference

Making Games We Like aka Personal Biases in Game Design / Rok Mioč (Outfit7)

DevGAMM Conference

How to game the Xbox system / Neil Holmes (Xbox)

DevGAMM Conference

AI-Enhanced Game Development: Unleashing Creativity and Empowering Leaders / ...

DevGAMM Conference

AI for Art Generation / Dave Savio (Artifactory.ai)

DevGAMM Conference

I will talk about Generative AI and its applications to 2D art production in the gaming industry. We will explore the Stable Diffusion neural net and concepts such as Prompt Engineering, Image-to-Image, ControlNet, and Dreambooth and how they can enhance game development. Moreover, we will compare the pros and cons of Stable Diffusion with Midjourney. As a result, you will better understand the potential benefits of incorporating generative AI into your game development workflow.

Nurturing Employee Well - being in Turbulent Times / Ilona Lekavičiūtė (Warga...

DevGAMM Conference

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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Money Maker Club – von Gunnar Kessler digital.

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My Personal Brand Exploration by Mariano

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Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

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E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

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